Why Google Assistant optimized Headphones are a big deal
So if you've used any Bluetooth headphones before, you probably have a 'call' button. Long pressing on that button on recent versions of Android would trigger Google Assistant. So that's not anything particular exciting. These headphones do a lot more than that though.

My personal favorite feature and why I prefer these headphones over all my others is the VUI (Voice UI) around reading and responding to notifications. While regular notifications will play their chime just like on normal headphones, these headphones can detect messaging notifications and will instead read the name of the person (super important context usually missing). From there, a simple tap of the button will read the notification out loud (this works with any notification!). For messaging notifications, you also get the chance to reply, directly from the headphones by holding down the button. No having to say 'ok google' or have it transcribe a few extra second at the end. The 'push to talk' model is surprisingly nice on headphones.

Even when there isn't a notification just coming in, tapping the Google Assistant button is so much more useful. Besides bringing up any notifications you may have long since missed, I've also gotten Google Assistant driven suggestions like the time to leave for my next calendar appointment.

And I think something that is underrated by people who have Android devices, but these features also work when connected to iOS devices through the Google Assistant app on iOS. I wouldn't underestimate how impactful that is for iOS users who previously haven't had the ability to use anything but Siri on headphones.
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