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Ian Griffith
Works at Beverage Media Group
Attended New York University
Lives in Cambridge, MA
343 followers|17,237 views
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Ian Griffith

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Add some football star power to the campaign to open interstate shipping for wineries.
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Ian Griffith

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With Amazon acting as a marketing agent for CA wineries, NY retailers have reason to worry about the impact of a new guidelines coming from the SLA.
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Ian Griffith

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How did you fare after Google dropped wine feeds?
Around this time every year we review the results of our benchmarking report which shows how retailer websites on the Bevsites eCommerce platforms have fared over the past year. Looking to share usefu...
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Ian Griffith

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Tracking long terms metrics to improve the health of your email list:
A report from the Pew Internet Project last year confirmed that email is still the top online activity and is nearly universal among adult users. It is still the most reliable channel for reaching cus...
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Ian Griffith

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Events at Amazon and Google suggest eCommerce is ready to stand on its own feet...
The online selling of products appears to be entering a new period of maturity where it can no longer fly under the radar. Two recent events have highlighted that eCommerce has become a significant pa...
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Ian Griffith

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What %age of referrals would you expect retailers to receive from Social Media?
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Have him in circles
343 people
Dariusz Nowakowski's profile photo
Rob McMillan's profile photo
Myles B's profile photo
Robbin Gheesling's profile photo
Dalmacija Wine Expo Croatia's profile photo
Dirk Delventhal's profile photo
Joe Becerra's profile photo
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yepuras alexandra's profile photo

Ian Griffith

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Google Shopping has removed their bad on advertising alcohol!
It wasn't so long ago that wine stores could afford to be complacent about their websites. Online traffic would likely find them from a product search on a search engine or wine directory site, compet...
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Ian Griffith

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Attitudes in the NY wine trade shift towards transparency:
As Beverage Media's online view of the New York drinks market grows more complete it has attracted the attention of trade members in other parts of the country. The initial reaction is very positive w...
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Ian Griffith

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No longer just an online version of the book, the Beverage Media trade site has evolved to show the whole market.
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Ian Griffith

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Wondering why your traffic and sales dropped in the past few weeks? Hopefully this won't last too long, but the future won't be free.
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Ian Griffith

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Not sure I saw many people worrying about how these assets were used in the past. Wonder whether and how these policies will be enforced.
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People
Have him in circles
343 people
Dariusz Nowakowski's profile photo
Rob McMillan's profile photo
Myles B's profile photo
Robbin Gheesling's profile photo
Dalmacija Wine Expo Croatia's profile photo
Dirk Delventhal's profile photo
Joe Becerra's profile photo
Eric ray's profile photo
yepuras alexandra's profile photo
Education
  • New York University
    Organizational Behavior, 1984 - 2001
  • California Institute of Integral Studies
    Organizational Development and Transformation, 1993 - 1994
Basic Information
Gender
Male
Work
Employment
  • Beverage Media Group
    Dir of Ecommerce, 2003 - present
  • The Quilted Giraffe
    Sommellier, 1986 - 1988
  • The Wine Club, Inc
    Owner, 1989 - 1993
  • Open Futures
    Owner, 1995 - 1997
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cambridge, MA
Previously
Edinburgh, Scotland - Oakland, CA - Hong Kong - New York, NY
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