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Ian Daniels
Works at Yard Digital
Attended Cornwall College
Lived in Edinburgh
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Head of digital
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  • Yard Digital
    Head of Digital, present
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Previously
Edinburgh - Truro - Cardiff
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Tagline
Digital gypsy, surf the ocean, live on the web.
Introduction
Head of Digital @yarddigital Whisky Lover, RS4 Driver, UK Surfer, SEO Fixer, Affiliate Tinker, Digital Gypsy
Bragging rights
first person in the world to surf on new years day 2008
Education
  • Cornwall College
    1996 - 1998
Basic Information
Gender
Male
Birthday
September 21

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Nice wee case study on due diligence in the era of linkrisk: 
We are tasked with many weird and wonderful jobs throughout the course of a day but this one seemed worthy of a blog post! It is quite well known that we have a team of people who are well versed in all things digital – be it small scale affiliate hobbies we run on the side to managing multi channel projects for our brand clients. This was a job with high stakes – and that always gets us interested. The client The client has requested anonymity s...
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Understanding your customers helps you to market to them in a way that suits them. RUssell O Sullivan explores the world of Personas in a B2B World
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would be significant if this rolled out to standard GA ..
“Prior to using roll-up reporting we had no way to see all of our sites in a single Google Analytics view. Now we can easily compare our nine sites and react to trends in real time. This means that a product manager with a hunch about a new traffic pattern can quickly prove/disprove a theory ...
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+Brent Payne reminds why brands should own their coupon searches and points out how spammy the coupon results are.....
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few queries, […]
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GA API getting better all the time...
Advanced Topics (79); AdWords (20); Analytics API (65); Announcements (166); Beginner Topics (51); Business Insights (60); Case Study (29); Content (12); Conversion (13); Developer (30); Ecommerce (9); Features (75); googlenew (3); Mobile (27); Related Products (39); Social (15) ...
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Yes, that was my guess also. Was surprised to see the new user and session naming conventions employed this week too. Finally makes sense!
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Ian Daniels

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Smart, simple process for analysing mobile SEO...
With clever use of the latest SEO tools it`s possible to easily analyse your website`s mobile SEO performance as well as that of your competitors.
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In Edinburgh 25th Septmeber... GOING!
The International Ocean Film festival features a selection of the world’s most captivating ocean-themed short films at theatres in 17 UK towns and cities.
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Forget-me-not...
The Right To Be Forgotten brings up Privacy Issues - Jackie Hole Discusses the removal of history from internet archives and reasons why we may want to have the right to remember.
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+Andy Moore certainly will be interesting to see if it goes anywhere. Currently I think as it was a facility provided in response to an EU ruling, that the process will not be deliberately scaled and will be so slow that the backlog will keep disruption to a minimum, that along with the terminology that leans more toward just not returning flagged content again certain queries in the EU rather than de-indexing content means there will be little impact on a sites other than potentially gossip-peddling publishers that court controversy for page views. Even then I find it hard to believe this will scale to G.com given the resource and revenue implications....
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Backlink data sources – A quick comparison - http://marketingsignals.com/backlink-data-sources-a-quick-comparison/ … feat WMT,@moz, @ahrefs and @majesticSEO#SEO #linkbuilding
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Just in case you were in doubt, read +Gareth Hoyle's analysis of 5000+ directories data with link to actual dataset, clear methodology and conclusions to remind you that SEO has REALLY changed in the last few years..... 
Over the years many SEO’s have used web directories as a very easy way of getting links for their clients. Many of those SEO’s bought the directory links from us back in the day! Post penguin Google has been clamping down heavily on these blatant SEO techniques so I was intrigued as to how far they would go with the de-indexing of these sites. Data is the key to successful search marketing campaigns in 2014 As a link building agency owner I know ...
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HTTP status codes with cute animals, what more do you want?
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