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Ian Brand BlueOrange
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Better Ideas & Better ROI Results that optimizes New Brands and Product Sales
Better Ideas & Better ROI Results that optimizes New Brands and Product Sales

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AMAZING HONDA AUTOMOTIVE FILM -TV COMMERCIAL PRODUCTIONS THAT HAS BEEN SHARED AND VIEWED BY OVER 18 MILLION PEOPLE GLOBALLY.

HOW TO STAND OUT AND BEAT YOUR COMPETITION? In today’s fast changing world, your business needs innovative radical thinking in order to grow and stay ahead. Visually engaging UX user experience branding/advertising, visually compelling social media content and contagious viral video marketing are the smart ways to significantly stand out and optimize awareness KPI’s and sales.

CONTACT US NOW, WE'LL SHOW YOU HOW.

ideas@blueorangeasia.com | www.blueorangeasia.com

PACKAGING DESIGN COMPANIES-AGENCIES IN BANGKOK THAILAND.

BLUE ORANGE ASIA is an award winning “CREATIVE DESIGN AGENCY in Bangkok, Phuket, Thailand, London, England, UK, Hong Kong, and Singapore.
AS a leading Consumer Retail SKU Packaging, Graphic Design Company and Consultants, Blue Orange Asia services clients in HCMC Vietnam, Yangon Myanmar, Vientiane Laos, Phnom Penh, Cambodia, Hong Kong, Singapore, London, England, United Kingdom.
MANY OF THE BEST CONSUMER DESIGN BRANDS in the world work with us because we have 20 years of Award Winning Experience with the best Consumer Branding-Design Agencies in the world is at the core of everything we do.
BLUE ORANGE ASIA’S Graphic Design Services include annual report design, corporate brochure design, retail POS design, new brand activation design, wine label packaging design, ice cream product packaging design, new product packaging design, RTD ready to drink product packaging design, FMCG product packaging design, Cosmetic packaging, Interior retail store packaging, beauty and skincare packaging design, luxury brand packaging design, cosmetic product packaging design, Consumer Shopper retail packaging design. Tobacco packaging design.
OUR CLIENTS INCLUDE UNILEVER, NESTLE, P&G, Waitrose UK retail, Sainsbury’s, Cold Storage Retail Singapore, and Central Retail Group Thailand.

CREATIVITY, INNOVATION & STRATEGY is at the core of every business, brand’s ability to stand out and rise above the competition and succeed. Creativity, Innovation and Strategy is the difference between winning and losing, success and failure. In Creativity, Innovation & Strategy, we EXCEL.
CONTACT US NOW, WE’LL SHOW YOU HOW.
BLUE ORANGE ASIA EXPERTS IN CREATIVE DESIGN IN BANGKOK, THAILAND.

PLEASE VISIT OUR WEBSITES TO VIEW A FEW EXAMPLES OF OUR BEST WORK.
www.blueorangeasia.com | www.blueorangeuk.com

As one of the best 'Think Different' Creative New Brand, New Product Design Companies-Agencies in Thailand, England, Hong Kong, Singapore, our Point of Difference is in our expertise to create compelling strategic branding communication ideas that forge long term engagement and relationships between companies and consumers.



IF YOU ARE LOOKING FOR AN EXCEPTIONAL SKU RETAIL CONSUMER BRAND DESIGN PARTNER AGENCY, CONTACT NOW for an informal meeting.
Blue Orange Asia Brand Marketing | Consumer Brand Design & Development
Better Ideas. Better Results.

Tel: +66 2 231 8047
Contact us at. ideas@blueorangeasia.com | www.blueorangeasia.com

Tip 1: Always start by considering form and function
There are two very basic considerations with packaging design – form and function. In its most basic form, packaging keeps the product within safe and intact. But encasing your product in bubble wrap, polystyrene and a blank box won’t exactly lure any new customers, will it? So your packaging also needs to provide the consumers with product information and make it an attractive buying prospect – what it is, why it’s the best product for their needs, and why they need to buy it now.

Tip 2: Don’t be afraid to be creative
If you want people to think that your product is great quality, then your packaging needs to relate this. If it’s abundantly clear that time, effort and a lot of consideration has gone into your packaging alone, this should speak volumes about the product that it houses.
High quality, creative packaging can also be a strong signal and influencer in the decision making process for the consumer, even if your product is priced a little higher than your cheaper competitors.
Because they are fun and make the product as feature of the packaging, the design helps to three dimensionally enhance the product, whilst effectively conveying the brand’s core values of environmentally friendly processes and natural materials.
Tip 3: Always be clear and concise about what your product is
Sometimes too much creativity leads to product ambiguity. In some cases, it’s not always clear what’s inside the packet or box, and sometimes it’s even harder to find the brand name.
Likewise, bold packaging design littered with product benefits can be confusing and disguises your branding and branding ethos. On the other end of the scale, minimised packaging that focuses solely on brand rather than the product’s benefits is risky; for some worldwide brands and household names, this can work. But for smaller brands looking to break into the market, it can mean frustration for the consumer and a missed sale.
Tip 4: Displaying via bricks and mortar vs online
The environment that your product will be sold in will have a huge impact on your product’s packaging design. In a bricks-and-mortar store, it’s likely that you product will be stacked on a shelf, hung, or put on a display stand. But as a smaller brand, you’ll want to maximise your potential audience by also selling your product online.
In an online sales environment, consumers don’t have the ability the pickup, touch and weigh up the product in their hands. Touch is a sense that simply cannot be accessed in digital stores, so you have to compensate and appeal to the other senses. On screen, the same rule applies that you need to make your product stand out, but other factors such as typography and colour palette are more important than ever.
Here’s a great example of a product that is appealing and eye-catching in both a digital sales and bricks and mortar environment.
Tip 5: Get outside advice
For many smaller businesses, budgets can be modest and money can be tight. The team may be small – sometimes just one or two people, and the skills and knowledge needed to cover all elements of the business from product design, to marketing and packaging, are best left in the hands of an expert. You might have a good eye for what works, but coming up with the goods is a different matter entirely.

https://www.behance.net/gallery/6967729/CREATIVE-SKU-PACKAGING-ANNUAL-REPORT-DESIGN-AGENCIES


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Top 7 Tips for Better Creative Branding and Marketing in PHNOM PENH AND VIENTIANE LOAS.

1: Increased focus on customer experience. Customer experience is the heart of marketing for every industry. While it has always been a marketing focus, today’s businesses—at least the successful ones—have embraced customer-centric philosophies to create effective marketing strategies.
2: Engaged and effective measuring: analytics 2.0. Talk of measuring marketing has been on an endless loop lately. With confessions from Facebook and others about how their data doesn’t tell a complete story, what we do have is less than stellar. Now—and in the upcoming year – measurements will be done with purpose. Expect business objectives to tie back to profit, revenue, customer retention, and satisfaction.
3. Lean on the new marketing lieutenants: marketing technologists and data scientists. To make the first two trends on our list work, executives must be data-driven. As companies aim to connect email, social media, and paid, owned, and earned marketing strategies (among others), they must incorporate technology needed to implement and support it. Expect Chief Marketing Technologists to lead this initiative—studies show that four out of five enterprises do this already.
4. Personalise Everything. As we work to individualize everything from Coca-Cola cans to shoes, mass customization has transitioned into personalization. For some businesses, this will mean ensuring touch points are specific and individual. For others, it’s simply streamlining the purchasing process and making it more responsive.
5. Better video content…and more of it. Yes, content is still king, but the kind of content that rules the web is changing. Social content, reviews, blogs, papers, and eBooks are all still crucial aspects of marketing. Considering the success of games like Pokémon Go, expect virtual and augmented reality to take us into the future. Brands that fail to incorporate visuals and videos will be left by the wayside.
6. More social media marketing. Social media strategies should market less and sell more. Often, brands use social media to blast highly generic content—content that people are ignoring. Social media should be personalized too, and it’s not too hard to accomplish. Use social media for the frontline marketing of sales and services. Use it to engage with consumers, not blast messages.
7. Right-time marketing instead of real-time marketing. Real-time marketing—with eyes out for opportunities to market and score—has been hot the last few years. Think of Oreo’s Dunking in the Dark campaign. As we now use data to isolate the best moment to connect with consumers, real-time should switch to right-time.

CREATIVITY, INNOVATION & STRATEGY is at the core of every business, brand’s ability to stand out and rise above the competition and succeed. Creativity, Innovation and Strategy is the difference between winning and losing, success and failure. In Creativity, Innovation & Strategy, we EXCEL.
CONTACT US NOW, WE’LL SHOW YOU HOW.
BLUE ORANGE ASIA
THE BEST BRANDS WORK WITH US FOR BRANDING AND ADVERTISING BECAUSE WE DELIVER BETTER IDEAS AND BETTER RESULTS.
www.blueorangeuk.com | ideas@blueorangeuk.com

For a few examples of our best award work click
https://www.behance.net/gallery/33477363/BRANDING-ADVERTISING-PORTFOLIO-2016

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Blue Orange Asia is a Luxury Hospitality, Hotels, Travel, Tourism Branding Consultants in Bangkok Thailand, Singapore and London UK servicing clients in luxury travel branding, tourism branding, hospitality branding, hotel branding, destination branding, new hotel pre opening branding and marketing, and luxury hotel and resort branding.

With over 20 years of credible expertise delivering Better Ideas and Better Results, we managing and consult for  clients in the travel, tourism, luxury hotels and resorts, hospitality sectors including Hilton & Double Tree Hotels Asia, Accor MGallery Hotel Muse Bangkok, Grand Hyatt Erawan, Audi Asia, Conrad Maldives, Maldives Tourism Authority, Vietnam Tourism, Thailand Tourism, Conrad Hotel Bali, Vietnam Tourism, Brunei Tourism, Maldives Tourism, Angsana Hotels and Resorts Phuket, Royal Phuket Marina, and Banyan Golf Club & Resort in Hua Hin to name just a few.
To experience our clear credible difference and to maximize you sales and get ahead of your competition, CONTACT US NOW AND WE’LL SHOW YOU HOW.

ideas@blueorangeasia.com
www.blueorangesia.com
 +66 (0) 2 231 2047

YOU DESERVE THE BEST. SO SHOULDN’T YOU BE WORKING WITH THE BEST?

OUR CLEAR DIFFERENCES
20 years of CREDIBLE 4A’s Experience in Creative | Strategic Branding, Advertising with the Best 3 Agencies in the World is at the core of everything we do. JWT. TBWA. Grey Worldwide

The Only Credible Qualified Agency you now know  with Legitimate experience with the best in the world.
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The Art of Brand Positioning and Why You Can't Afford to Screw It Up

Many people have different interpretations about what brand or product positioning means. It's one of those concepts that is hard to pin down, yet at the same time is so important and crucial to the success of your brand. Positioning is at the heart of your brand. It's essentially the summation of everything your brand is about.
So let's break it down.   Positioning is built from what you know to be true about your customer.  It takes the benefits you've outlined and makes them meaningful to customers. In its simplest of forms, positioning is the mental space you want to occupy in your customer's mind. It's the first thing you want your customer to think about when they hear your brand name.

The emotional connection with your customer is the key to being a brand. But that emotional bond should be reflected in the positioning statement for the business. Positioning is more about emotions and less about the facts.
That's why marketers, who think a claim about their product or service is a positioning statement, really miss the boat. The same goes for a description of your type of business. There's no emotion in that and it's emotions that differentiate a brand.

As the brand positioning gurus Al Ries and Jack Trout said in 1981’ Positioning: ‘The Battle for your Mind’
Positioning is NOT what you do to a product (or brand).
Positioning is what you do to the mind of the prospect.
 
http://www.blueorangeasia.com/contactmarketingagency

http://www.blueorangeasia.com/branddesignagency

http://www.blueorangeasia.com/filmvideoproductions

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How To Make An Effective Brand or Product Marketing Presentation.

A good presentation: It’s not all about technique
At training seminars on idea development for new next-generation enterprises and products, there are times when I ask for participants to divide into several teams and give presentations to present their ideas. At one particular company, I was observing this type of presentation. One time, there was a team who made a presentation that included the results of an original survey they had conducted. They had even devised a way for the survey respondents to provide impartial opinions.
I was astonished, both in regards to the statement, “We conducted a survey,” and in regards to the fact that they had organized a survey at that stage. It was clear that this team was very serious in pursuing their ideas.
During this presentation, what impressed me as a listener were not the survey results, but that the presentation allowed me to clearly imagine how the team’s ideas were implemented and actualized. Yes, the gathered quantitative data was convincing, and I am certain that an audience would be drawn in by the assumed customer, or the “real opinions of the customer.” But what stimulated my imagination as a listener, and thus most impressed me, was that the team members not only took the data and used it as the basis of their main point, but that they sorted, examined, and connected the real opinions to their own ideas. By doing this, they turned their ideas into a more interesting and tangible concept.
Effective presentation: Two key points
It is often said that visual materials are important in presentations. However, the audience’s ability to grasp a clear, concrete image shouldn’t be reliant solely on visual materials. On the contrary, couldn’t a strong visual image interfere with the audience’s imagination? This is just as true in training seminar idea presentations as it is in any other presentations.
When it comes to ideas about new enterprises, new products, and innovation, it is important to excite the audience and stimulate their imagination. There are two key points on which to focus:
You need to convey your passion for the project at hand.
You need to impress upon the audience that you have the ability to overcome the various obstacles that come along with a new venture.
In other words, although it is important to pay attention to the structure and technique of a presentation, it’s also necessary to devote energy toward refining ideas from all angles in order to be better able to give them a concrete shape. This is especially crucial when presenting ideas, as new ideas are being imparted which the audience will use.
Your ideas are a gift – how will you present them?
When presenting ideas during any type of presentation, you are offering your ideas as a “present” to your audience. Would they happily receive your gift? You could also consider the audience as your “customer”; they will not buy your product based solely on your sales pitch and product explanation. Examine the positives and negatives of your ideas fully, and refine them so that they are more intriguing. In the process, your confidence will deepen and your enthusiasm toward convincing your audience to adopt your ideas will grow. If, on top of that, you add technique, it seems certain that your presentation will be successful.
 
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