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+Francis Ma posted last month about the new functionality in the Google+ mobile SDKs to allow Android and iOS developers to include a deep link in the shares from their applications. 

I'm really pleased to say that +Shazam have released the latest version of their apps on iOS with the ability to share to Google+. Now, when a user taps the link from a Shazam share in the Google+ iOS app they'll be taken straight to the Shazam app, or to the Apple App Store where they can install it.

If you're interested in adding deeplinking to your own app, there's much more in the developer docs for the Google+ mobile SDKs on both Android and iOS ( To see deeplinks in action, install the Shazam app from the Apple App Store and give it a go (!
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That's great. I was curious about that when I saw how seamless the Google+ sharing was in YouTube Capture and Currents.
Problem is that this can go bad as well. I saw one share (can't remember from which app) which basically was only a linked news article, but I wasn't able to read it on mobile being forced to install some news reader app, which I didn't want to do...

I would at least like to have the option to open the link normally in the browser if I want to...
Thanks William! Interesting point Gerwin, I'll definitely feed that back. A lot of the control is in the hands of the developer - they can choose what content to share, and whether or not to include a deeplink for different types of share they send. 
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