Profile

Cover photo
Iain Miller
Works at Caliberi
78 followers|10,360 views
AboutPostsPhotosVideos

Stream

Iain Miller

Shared publicly  - 
 
 
Google AdHeat Patent and the future of influencer marketing

In our most recent blog post (http://bit.ly/GandAH) about Google+  and the AdHeat patent; SEO Analyst +John Fegan suggested that Google could be  ”devising one of the most profitable advertising tools in history”. 

Despite the fact the patent for this product was published in September 2010, you might’ve expected more of a noise on this topic from the normally vociferous marketing community.

If you’ve not yet heard, the AdHeat model will allow advertisers to pay to reach their audiences via influencers on Google+ by bidding for verified ‘authors’ to share their content.  In a similar way to AdWords click-through-rate and other engagement metrics of content will impact quality score and consequently bid prices. Critically though, in exchange for sharing the Ad, influencers will get a share of the revenue, in a similar way to AdSense

From a Social Ad perspective, AdHeat provides targeting based around the influencer of a keyword, as opposed to around a social media profile – something the other platforms do not. The connotation here is that it could make ads more effective. For many, this could answer the question of ‘why Google + ?’ and bring forward the decision to invest in a presence on the platform.  Will we see influential individuals moving away from Twitter, Facebook, LinkedIn and others to Google+ with the lure of financial reward?  Combined with its increasing SEO benefits, AdHeat could put the proverbial Google cat amongst the Social pigeons.  

 Our own +Andy Travers adds, “if introduced, it will be interesting to see how this impacts the social and native advertising landscape. Where in the past AdSense sparked a sea of cookie-cutter sites covered in horrible ads, Google+ requires authorship verification and will be harder to spam. For advertisers this is good news as ROI should, in theory, be higher than other paid media channels. On the other hand, the quality of content will be essential for performance and an additional cost for those not already investing in this area.”

What do you think? Will AdHeat be a revolutionary product that will allow advertisers to reach an advert immune generation? Will Facebook and Twitter take the revenue sharing route? Is there a reason for this lack of noise?

#AdHeat #Google #GooglePlus #SEO #SocialMedia

Post Authors: +Andy Travers +John Fegan +Byron Fitzpatrick 

Further AdHeat links;

Google Ad Heat Advertising: Catalyst Patent Watch
http://www.slideshare.net/CatalystSEM/ad-heat-advertising-patent-watch
http://www.google.com/patents/US20100228614
1
Add a comment...

Iain Miller

Shared publicly  - 
1
Iain Miller's profile photoBethany Salvon's profile photo
4 comments
 
Still, if you're going to fall into a mud bank then at least Tuscany is a nice place to do it. 
Add a comment...
Have him in circles
78 people
michael briggs's profile photo
Dan Thornton's profile photo
Tom Volpe's profile photo
Geoff Kennedy's profile photo
Kevin Bryan's profile photo

Iain Miller

Shared publicly  - 
 
A bit of culture for you -

What a piece of work is a man, how noble in reason, how infinite in faculties, in form and moving how express and admirable, in action how like an angel, in apprehension how like a god! Shame about the dangly bollocks, though :)
1
Add a comment...
People
Have him in circles
78 people
michael briggs's profile photo
Dan Thornton's profile photo
Tom Volpe's profile photo
Geoff Kennedy's profile photo
Kevin Bryan's profile photo
Work
Occupation
Communications Manager
Employment
  • Caliberi
    Media Relationship Manager, present
Story
Tagline
"Nobody knows what I'm doing. It's good for mystique."
Basic Information
Gender
Male