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iAcquire

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Stop chasing bad sales leads by doing the right work upfront.
Many companies don’t do enough upfront work to qualify their new sales leads. They simply pass every single sales lead through to the sales team, even if the prospect is nowhere near ready to buy or is even a good fit for what the company sells. According to statistics cited by HubSpot, 61 percent of B2B companies send all of their business leads directly to sales, even though only 27 percent of those leads will be qualified to count as “serio...
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iAcquire

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Accepting guest posts should be a lot easier than it is.


#ContentMarketing #Editorial #Guidelines   #GuestPost  #GuestBlogging #DigitalMarketing 
Guest post guidelines are your first line of defense against irrelevant or poorly written content. Here's what to include and examples of how it's done.
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iAcquire

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“Write a blog post,” they said! “It’ll be fun,” they said!

What to Do When Your Staff Won’t Blog: http://iacq.co/1DexpK9 VIA +Joel Klettke 


#Blogging  #CorporateBlog #ContentMarketing #ContentStrategy   #ContentCreation   #Blogger   #BlogPost   #Content  
The simple truth: You cannot force your staff to blog. Content written out of obligation is usually bad content. So what do your do? Joel Klettke has answers.
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iAcquire

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Why Vanity Metrics Should Be Part of Your Content Strategy

Should you be paying attention to your so-called vanity metrics? What they say and why they matter to your content strategy: http://iacq.co/1EEn0ac via +Kristi Hines 


#ContentStrategy   #ContentMarketing   #Content   #Metrics   #Data   #Amplification  #KPI #KPITracking #MetricConversions  
Are social shares, comments and subscribers just vanity metrics? What they say and why they matter to your content strategy.
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iAcquire

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Are you utilizing all that Google+ has to offer? 

Take a look at Google+ circles and how this feature can build relationships and brand engagement: iacq.co/1zbEuLh via +Amanda DiSilvestro 

#GooglePlus   #GooglePlusTips  #Google #SocialMediaMarketing #SocialMediaManagement   #SocialMedia   #ContentMarketing   #ContentStrategy  
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iAcquire

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Is the high-volume, low-effort approach of cooperative content at odds with smart content marketing?

Contributor +Joel Klettke examines this emerging trend: http://iacq.co/1yJfY3G 

#ContentMarketing   #Content  #ContentStrategy #DigitalMarketing #CooperativeContent  
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iAcquire

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Other factors matter more than keyword rankings.
Every month, small business owners open email attachments from their SEO consultants to find that their businesses are ranking very high for several keywords or phrases. Most of the time, they’re happy with this, and they send off their next payment with a smile. But the question these business owners aren’t asking is whether those keywords even matter. There are many marketers who believe that SEO means
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iAcquire

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Ready to get more exposure for your content?

Add these effective tactics to your content promotion strategy: http://iacq.co/1EqLG84 via +Kristi Hines 


#ContentPromotion   #Promotion   #Amplification   #ContentStrategy   #ContentMarketing  
Ready to get more exposure for your content? Here are five new tactics to add to your content promotion strategy.
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iAcquire

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Is your company’s B2B content … well, boring?

Rethink your approach with these inspirations from B2C content: http://iacq.co/1JpDEBd

#B2B #B2C #B2BMarketing   #B2CMarketing #ContentMarketing #ContentStrategy   #b2bsales   #B2CSales  
Make your B2B content more engaging and compelling with these three ideas from B2C content.
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iAcquire

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You can’t judge the value of a piece of content by its length.

In contributor +Joel Klettke’s shortest post ever, he takes a stand on short content: http://iacq.co/1ESxE0x


#Content   #ContentMarketing   #ContentStrategy   #ContentCreation  
In contributor Joel Klettke's shortest post ever, he takes a stand on short content.
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iAcquire

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Co-marketed content expands your reach by introducing your brand to a new audience. But how do you promote each brand equally?

+HubSpot's Amanda Sibley outlines the best practices for branding collaboration: http://iacq.co/1Eqtv3P
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Short on time to create new content for your email subscribers?

Five ways to spin blog content into engaging emails: http://iacq.co/1ut2edS via +Kristi Hines 

#ContentMarketing #EmailMarketing #emailmarketingtips   #emaillist   #emailmarketing   #digitalmarketing  
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iAcquire helps our clients become a great content brands.
Introduction
iAcquire is a content marketing agency that helps clients become great content brands. We connect today's empowered consumer to the information they need through the search and social channels they prefer.

We develop content assets that work for years through a careful four stage process of analysis, strategy, development and engagement. Leveraging search and social listening tools also allows us to uncover and develop trending written and creative content. This combination creates content that both ranks and shares well all the time, so you're always in front of your target audience.

iAcquire creates, manages and promotes content on our customer's websites and social channels. Our in-house digital PR team builds relationships with key influencers and publishers to ensure our customer's message and content is reaching their target market, earning brand mentions, social interaction, traffic and inbound links. We use content to connect our customer's message to buyers across their owner, earned and paid media.

iAcquire has offices in New York, San Diego and Phoenix where the agency's services are leveraged by more than 50 brand leaders in retail, technology, financial services, media, entertainment and publishing.

Our History

iAcquire was formed in 2009 by a group of marketing pioneers, seasoned in working with Fortune 1000 companies, ad agencies, and leading Internet brands. Since its founding, iAcquire has grown from a solely SEO agency to a content marketing agency, employing the best in brightest in content strategy, market research, digital PR, and journalism.

Invention and innovation are central to iAcquire's culture. We have designed  proprietary and ground-breaking platforms that enable us to design precisely targeted content strategies, connect with talented expert writers and place content with highly relevant publishers.


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602-953-8500