The April SMB Syracuse program focuses on social media and veterans: how various social platforms are used by: veterans and their families, the organizations that serve them and the member organizations to which they belong.
The discussion will focus on best practices and the benefits and limitations of social media communications for these audiences.
Participants are professionals experienced in government agency usage of social media and private firms/community organizations engaged in publicity and marketing to veterans and transitioning military members:
• Alex Horton is a freelance writer on veterans/military issues and entertainment, and former public affairs specialist with the U.S. Department of Veterans Affairs; he served as an Army infantryman in Iraq with the Third Stryker Brigade, Second Infantry Division.
• Lauren Jenkins is vice president of ScoutComms, focused on advocacy, non-profit programs, social media and media relations; previously she was national coordinator for the Education for Peace in Iraq Center (EPIC), a veteran-led and founded non-profit working on youth development in Iraq.
• Aubrey Arcangel is social media manager for +Hirepurpose, an online career and staffing company that helps military families and their spouses transition into civilian life and discover great careers; a U.S. Army veteran, he was deployed to Iraq from 2005-06 as an Army specialist team leader in networking operations.
Moderator is +James Schmeling
, managing director and co-founder of the +Institute for Veterans and Military Families
at +Syracuse University
and a veteran of the U.S. Air Force.