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"Creative leadership isn’t about leaders simply becoming more creative. It’s about individuals leading for creativity. That means you, as a leader, must unlock the creative potential of your organization, no matter the industry." IDEO's CEO Tim Brown on unlocking your organization's creativity.

Tim's IDEO U course, Leading for Creativity, starts Wednesday (tomorrow!), May 18th: http://ideo.to/U78juU.
The world of business has never been more volatile or unpredictable. Sources of competition and disruption can appear an…
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Bringing the supermarket of the future to the present: http://ideo.to/5exiH2 via The Boston Globe.
Innovators, entrepreneurs, and established food retailers are beginning to imagine the supermarket of the future.
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IDEO New York's Mollie West on the 7 most important people for creating a culture of innovation: http://ideo.to/yW5kiY
Sure, founders set a tone. But they aren't the only ones who shape workplace culture, writes Ideo's Mollie West.
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Our newest book is here: The Little Book of Design Research Ethics! A guide for seeking and sharing insights about people’s lives in an ethical way: http://ideo.to/lbodre
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Really good. Have been through a few pages and tonight will read the rest. :) Thank you IDEO

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IDEO's Neil Stevenson on Steve Jobs, creativity and death: https://lnkd.in/b9qTSUc
I’m in a graveyard in Palo Alto, California. The sky overhead is cornflower blue. Wind rustles through surrounding oak t…
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"This is what empathy is all about. Not just sympathy for someone else’s circumstances, but the deep intuition for what it feels like to live their lives." —Tim Brown, IDEO

More at https://lnkd.in/bxnGQmZ. #‎shadowastudent‬
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IDEO's Ashlea Powell on "designing interventions" or answering the age-old question of “Why should we change?” http://ideo.to/o4dv55 via Harvard Business Review
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"Tapping the vast base of tacit knowledge within IDEO and beyond we asked: how do you do human-centered design research in a human-centered way?"

IDEO's Jane Fulton Suri talks with designboom: http://www.designboom.com/design/jane-fulton-suri-interview-ideo-little-book-of-design-research-ethics-04-25-2016/
we spoke with jane fulton suri, partner emeritus and executive design director at IDEO, about her carrer, and 'the little book of design research ethics'.
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Don't miss IDEO U's live lesson with Brendan Boyle + Suzanne Howard, (tomorrow!) Friday, April 8th at 9am PST on bringing your ideas to life: https://plus.google.com/events/c637ot564tlu8k5f6arhstnsba4
Join IDEO U on Friday, April 8th at 9 AM PST for a short 45-minute lesson from the upcoming online course, From Ideas to Action (http://ideo.to/ideas). This course can be taken as an individual, but it is also designed to support teams. Suzanne and Brendan will cover one brief lesson from the course to help you exercise your skills at generating new ideas and bringing them to life. There will be a Q&A session immediately following the lesson. Th...
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Bringing the startup mentality to a retail giant: Co.Design talks food spectroscopy, digital prototyping, and consumer trust with Food + Future coLab by +Target, +MIT Media Lab and +IDEO.

Read the full article here: http://ideo.to/F1dgea
Target is better known for its fashion collaborations and designer home goods than its locally grown cucumbers. But that may be changing.
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"It was clear that we would have to find an engaging way of stepping into the shoes of those challenged by illiteracy." —Jure Martinec, IDEO.

Read the full story here: https://labs.ideo.com/2016/03/07/how-we-did-it-prototyping-in-virtual-reality/
If you're reading this now, chances are you have no idea what it's like to navigate the world without full literacy. In May 2015, Pearson asked IDEO to design an experience that would inspire empathy for the struggles of people with illiteracy. Part of Project Literacy, a campaign founded and ...
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The Teachers Guild is partnering with IDEO U and One Workplace to inspire students to be makers. Join their design sprint today: http://ideo.to/tgmake
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Have them in circles
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We are a global design consultancy. We create impact through design.
Introduction

Founded in 1991, IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, healthcare, and social sectors innovate and grow in three ways:

Identify new ways to serve and support people by uncovering their latent needs, behaviors, and desires.

Visualize new directions for companies and brands and design the offerings—products, services, spaces, media, and software—that bring innovation strategy to life.

Enable organizations to change their cultures and build the capabilities required to sustain innovation.