IDEO's Ricardo Figueiroa on visualizing the future of automobility.
Founded in 1991, IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, healthcare, and social sectors innovate and grow in three ways:
Identify new ways to serve and support people by uncovering their latent needs, behaviors, and desires.
Visualize new directions for companies and brands and design the offerings—products, services, spaces, media, and software—that bring innovation strategy to life.
Enable organizations to change their cultures and build the capabilities required to sustain innovation.