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Hywel Curtis
44 followers -
Business growth through content strategy
Business growth through content strategy

44 followers
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Come along to Oxford Town Hall on Saturday 10th June for a free RSA event with a a great programme http://www.rsaoxfordshire.org.uk/programme
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My latest Medium post discusses an approach to online marketing I call the Value Factory - it's a way of rationalising and organising marketing activities designed to boost value in a company. And doing so quickly and easily by pre-defining the metrics you want to boost for any given campaign.

Let me know what you think!

https://medium.com/@HywelCurtis/how-to-build-a-value-factory-for-faster-more-effective-online-marketing-46dc51b0303d#.50y4wx4pf
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Some thoughts on selecting the best online metrics to build your business: http://hywelcurtis.com/metrics-that-matter/
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#Ecommerce businesses have a huge opportunity as the web grows and expands. But it is also more difficult than ever to get heard above the noise online.

Now to meet this challenge for the rest of 2015 and beyond, I'd like to introduce the Content for Business Strategy Guide - a 130 page resource that will help you get more traffic, improve your #seo, build a better overall website and organize your whole content strategy so you can grow faster in the future. 

Find out more here: http://hywelcurtis.com/content-for-business/ 
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Content marketing is such a useful approach for a small business trying to make a splash online. It gives you the chance to tell your story in whatever way you think is best, and help your audience at the same time.

But the sheer volume of information on how to get started with #contentmarketing  can make it seem to overwhelming to even begin.

Well, hopefully, not any more.

In this detailed post I share a comprehensive process that any business can follow to get their content marketing up and running quickly and easily.

Take a look here: http://hywelcurtis.com/content-marketing-quick-start-guide - I'd love to know what you think about it!
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In this post I write about a very simple data-led approach to improving the content on any business website of any size.

It isn't necessarily easy - but it's simple to understand, and I think the results can be very powerful. http://hywelcurtis.com/critical-page-optimization/ - what do you think? Could this help your business?

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Setting about to improve a website is a bit of a daunting task. With limited resources and expertise, business owners often aren't clear about what they want or need to do.

Well no more! Take a look at the Critical Page Optimization project which shows you how to go about identifying and working on the most important areas of your site.

http://hywelcurtis.com/critical-page-optimization/
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