Examining the millennial mindset first requires a look into the history of this coveted demo. For most, digital tech has always, or almost always, been a part of life. They lived through 9/11 and several international conflicts. And many came of age as the real estate bubble burst and the country's economy was rocked by the financial crisis.
With more marketers putting their eggs in the native advertising basket, it's always good to hear that the tactic might actually be working. According to the infographic below, based on interviews of 1,000 U.K.