“A problem well put is half solved.” In the excitement over crowdsourcing innovation, companies often fail to make the problem well put. Three mistakes to watch out for.
Consistent behaviors define culture. Not statements or one-off actions. In working with companies, a set of 25 behaviors have emerged that are markers of a collaborative innovation culture. They can be categorized as: Leadership, Awareness, Engagement, Governance.
We’ve had excess items of value - living space, car passenger seats, ideas - laying around forever. We’re seeing a big change in attitudes about making this abundance available, and using it.
Imagine you wanted customers’ take on your internal ideas, before they were developed. How would that work?
Try something different: (i) Challenge orthodoxy; (ii) What’s working; (iii) Problem-sourcing; (iv) Trendscouting.
- RevolutionCreditChief Scientist, 2015 - present
- HYPE InnovationSenior Consultant, 2014 - 2015Advise Global 2000 companies on the full-lifecycle of innovation through the application of crowdsourcing, social principles, iterative development cycles and analytical rigor. Work with clients to achieve high value outcomes through HYPE's innovation management software.
- SpigitProduct management, 2009 - 2013
- Connectbeam, BEA Systems, Pay By Touch, eFinance
- University of VirginiaCommerce, 1986 - 1990
- Darden Graduate School of Business AdministrationMBA, 1994 - 1996
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