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Hussein M. Dajani
Works at Arabreneur
Attended Lebanese American University
Lives in United Arab Emirates
638 followers|81,399 views
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Why Arabic Content is a Must for Marketing in the Middle East
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How #Marriott International owned the #travel space? #Content #ContentMarketing #BrandedContent
Marriott International wants to own the travel space—and take on publications like Travel + Leisure.
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Banner #ads, a symbol of all that’s wrong with #online #advertising! #Digital
Looking at the stats about display ads, you have to wonder if there's a better way.
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Hussein M. Dajani

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“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook, Intuit Founder / CEO
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With Twitter's backing and a slew of features, will Periscope kill Meerkat's sudden rise to fame?
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Middle Easterners have been fast adopters of technology, be it the internet or the ever increasing smartphone penetration. The internet penetration in this…
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How #Lincoln, #LandRover & #Cadillac leveraged #contentmarketing to transform their perception & engage new audiences? #Content
In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Not surprisingly, out of 10 factors, the most frequently cited was, "like the image the vehicle portrays." So what if an automotive brand doesn't portray the image it wants? Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands tha...
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The importance of defining public relations has never been greater than it is today.
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The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice. In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer recommendations to play [...]
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Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. If your marketing hasn’t changed in response, it should. A McKinsey Quarterly article.
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People
Have him in circles
638 people
dave white's profile photo
Richard Atme Hage's profile photo
Hassan M Bashir's profile photo
Mohamed Abdel Wahab Youssef's profile photo
soni boha's profile photo
feriel chamakh's profile photo
Cyprus Citizenship Investment Properties's profile photo
Tarek. Nehme's profile photo
Charb bo's profile photo
Work
Occupation
http://about.me/husseindajani/
Employment
  • Arabreneur
    Mentor, 2014 - present
  • MenaTrending.com
    Founder and Chief Editor, 2014 - present
  • Turn8
    Mentor, 2014 - present
  • DM3 Institute
    Digital and Social Media Marketing Lecturer, 2014 - present
  • Red Bull GmbH
    Regional Digital Manager - MEA, 2012 - 2013
  • None
    Digital / Social Media Consultant, 2012 - 2012
  • Qtel
    Consultant - Head of Online Communities and Communications, 2010 - 2011
  • TBWA\
    Director New Business, 2009 - 2010
  • JWT
    New Business and Planning Director, 2006 - 2009
  • Leo Burnett Worldwide
    Brand Communication Manager, 2004 - 2006
  • JWT
    Senior Account Executive, 2002 - 2004
  • averda
    Regional Marketing Manager, 2011 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
United Arab Emirates
Previously
Bahrain - Kuwait - Saudi Arabia - Cyprus - Lebanon - Qatar - France - Italy - Germany - Oman - Jordan - United Kingdom - Greece - Nepal - Malaysia -
Contact Information
Home
Phone
+971556691688, +96170871186
Email
Story
Tagline
Brand evangelist in pursuit of his next challenge
Introduction
Hussein has over 12 years of solid Marketing Communication experience in the space leading and building integrated marketing practices within multinational agencies (JWT, Leo Burnett, and TBWA\) and client side (Fortune 500 companies - Virgin Mobile and Red Bull), across the Middle East and Africa region.
Hussein is currently working as a Marketing Communications Consultant in the MENA region, as a Digital Strategy and Social Media Marketing Lecturer at DM3 Institute, and as a Mentor at Turn8, part of i360accelerator. He is also the Founder / Chief Editor of menatrending (http://menatrending.com). For more details about Hussein, please visit: http://about.me/husseindajani
Education
  • Lebanese American University
    Bachelor of Sciences in Business Administration, 1998 - 2002
  • International College
    High School Diploma, 1982 - 1997
Basic Information
Gender
Male
Looking for
Networking
Birthday
July 13
Relationship
Single
Hussein M. Dajani's +1's are the things they like, agree with, or want to recommend.
Google Is Far From Losing the War Over Social | TIME.com
business.time.com

Google’s social network, Google+, is more popular than Twitter. Every month, nearly 390 million people worldwide use the service to post mes

Your life in 2033
www.guardian.co.uk

'You skim through the day's news on translucent screens while a freshly cleaned suit is retrieved from your automated closet…' An extract fr

How Red Bull uses Facebook, Twitter, Pinterest and Google+
econsultancy.com

Red Bull is a great example of a brand built almost entirely on social media, with some mind-blowing PR stunts thrown in for good measure.

Arab activists using Web to crowdsource dissent
www.jpost.com

Egyptians, Lebanese turn to Facebook, Twitter to vent over electricity blackouts, government failures.

INTRODUCING PI, THE FUTURE OF BUSINESS.
www.commbank.com.au

CommBank's Pi is an innovative solution that will change the way businesses operate - forever.

Juxtapo.se - One Link Good, Two Links Better
juxtapo.se

Juxtapo.se is a links shortener for sharing two links instead of one. And someone, somewhere, has only gone and done it.

‘Thank You, Wojdan Shaherkani’
english.alarabiya.net

As Sarah Attar finished last in her 800-metre race on Wednesday, Saudi Arabia’s first female participation at the Olympics came to a seeming

The longest 50 minutes in Egyptian history
english.alarabiya.net

Egyptians knew that today was a day for them to hold their breath as they anticipated of the results of their first-ever democratically held

Allo? Fail! Social campaign challenges Lebanon telecom providers’ qualit...
english.alarabiya.net

Major dissatisfaction with the mobile telecommunication service in Lebanon prompted a group in June to launch a new initiative named alloFAI

And if you’re not enjoying your flight, just remember you’re not flying ...
alexofarabia.wordpress.com

If you’re really not enjoying that flight, if the in-flight service isn’t what you hoped for, or if your in-seat screen is not responding, j

The interest deficit | Kippreport.com
www.kippreport.com

Three years ago, I participated in a panel that dealt with the subject of who is best suited to brand the Emirati culture.The conversation q

Failing Failure | Kippreport.com
www.kippreport.com

by Kamal Dimachkie It was a massive failure by any stretch of the imagination. The short of it is that a telecom operator in the region prom

On Khader Adnan's hunger strike to protest detention without charges. | ...
www.visualizingpalestine.org

Enter your email address to be the first to receive the latest infographic from Visualizing Palestine. Email *. Privacy notice. We believe i

How Red Bull Built its Reputation as an Adventure Brand Using Video
smallbusiness.yahoo.com

Red Bull has created an incredibly powerful brand, largely through the use of online videos. Its YouTube channel grew by nearly 250,000 subs

16 Brands do the Harlem Shake
socialfresh.com

In case you have been living under a rock for the past week, the Harlem Shake is the meme spreading across the internet like a wildfire.

Etihad Airways unveils new global TVC « Best Media Info, News and Analys...
www.bestmediainfo.com

Etihad Airways unveils new global TVC. It is the first commercial written by the airline's recently appointed global agency, M&C Saatchi. Be

'Niggas in Paris' Used in Campaign Ad of French Presidential Candidate F...
gawker.com

An ad reportedly released by the presidential campaign of Socialist Party candidate François Hollande features a rather odd soundtrack choic

Boobs, Botox and the Babes of Beirut
www.huffingtonpost.co.uk

The formula in Lebanon's capital for women is fashion-forward, from their choice of cloth to the decisions they make surgically... Beirut ha

Awesome company. Absolute experts when it comes to Branded Content and Influence Marketing.
Public - 2 months ago
reviewed 2 months ago
4 reviews
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