We walked around #CMWorld and asked people to answer a question ...and then ask a question of their own. Here's what happened:
0:36 answers "Why content marketing?"
1:08 answers "How do you stand out?"
1:47 answers "What metric do you measure and how often?"
2:35 answers "What makes a great story?"
3:13 answers "What's the role of email in 2015?"
4:03 answers "What's the most useless social media metric?"
5:19 answers "Why aren't you podcasting right now?"
5:46 answers "How do you adapt your content for verticals?"
6:37 answers "Is it ethical to use social media data in sales prospecting?"
7:11 answers "Is Google Glass going to be big? Or does it just make you look like a dork?”
8:19 answers "Are small businesses ever going to do content marketing well?"
9:15 answers "Are blog comments dead?"
10:26 answers "How much should you automate Twitter?"
11:12 answers "When will we reach content saturation?"
11:58 answers "How should you handle negative comments?"
12:49 answers "Would you rather be trapped on a deserted island with or ?"
13:18 answers "Underwater dogs? Or aboveground cats?"
13:58 answers "Is native advertising a mistake?"
14:58 answers "What is the next medium for content marketing?"
16:03 answers "If you knew then what you know now, what would you do differently?"
17:06 answers "Are we always going to have so many marketing tools?"
17:48 answers "What's the best marketing analogy you've ever heard?"
18:16 answers "Who rocks orange the best at the conference?"
19:05 answers "Who will rock it best next year?"
19:24 answers "Which issues do most marketers miss?"
20:17 I answer Laura's question "How can we reconnect with each other and collaborate?"
This was so much fun to make. If you like the idea, steal it! And look for me if you're at 's conference next year. Maybe we'll do it again. :)
PS: You can find the full post (and the outtakes) here:
When I asked Hunter to get into why emails fail to engage recipients, he said, “The short version is they just suck for whatever reason. It could be very bland subject lines. It could be uninspiring copy. It could be a design that looks shoddy, or a topic that is way off base.”
It can be, but to get there, you'll have to dance with fear.
Get some dance lessons from content marketing pros and their sessions at the awesome #authority2014 conference. Post via
Great news: Here are 7 awesome apps that help you do just that. Check out our May integrations roundup and see for yourself ...
Thanks to our kick-ass partners:
Sharing customers sure beats starting from Ground 0
In this interview with of , we talk about why business development is necessary for a business to grow in a healthy way.
In it we cover:
- The key responsibilities of a business development professional
- How a biz dev would qualify a growth opportunity
- How to get big name testimonials and clients
- The importance of customer feedback & it's role at
- How to get your business to where you can hire a business development director
Hunter's insights are extremely valuable, and probably not what you're expecting.
It's been so much fun. Especially knowing that you all were out there listening.
I really enjoyed the little community we built. It makes all the volunteer time I put in that much more meaningful. You all are the best!
I will still be DJing sub shifts on random evenings and weekends, and probably a few mornings :) I will be sure and let you all know when I will be on the air so we can keep the party going.
I'm excited to reconnect in person with those of you heading to Cleveland for #CMWorld!
- Boston UniversityJournalism, 1996
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