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Hunter Boyle
Attended Boston University
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Hunter Boyle

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You probably know +Barry Feldman as a great writer and content marketer, but he's also a helluva interviewer. Thanks for the conversation, Barry!
 
Why Your #Email Marketing Fails to Convert, Featuring Hunter Boyle of AWeber

When I asked Hunter to get into why emails fail to engage recipients, he said, “The short version is they just suck for whatever reason. It could be very bland subject lines. It could be uninspiring copy. It could be a design that looks shoddy, or a topic that is way off base.”
Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work.
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THIS
At Help Scout, we take content and customer success through education very seriously. Twenty-five months in, here are some of the odd lessons I’ve picked up along the way. I hope they’re useful for you: – 1.) Marketing is enthusiasm transferred to the customer. Expecting customers to get excited about your product without your help is
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Lots to agree with here. Great post +***** 
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am I the only one who thinks Flint McLaughlin looks a little like Walter White?  :)
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Odd question came to mind while filling out my jury duty summons form (woo hoo): Does "separated or divorced" expire, and if so, when? I got divorced 11 years ago and have used "single" ever since but am I doing it wrong? 
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Divorced only expires when you marry again.  You'll never be Single again ;)
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Hunter Boyle

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26 Questions for 26 Content Marketers
We walked around #CMWorld and asked people to answer a question ...and then ask a question of their own. Here's what happened:

0:36 +Ian Cleary answers "Why content marketing?"
1:08 +Kyle Akerman answers "How do you stand out?"
1:47 +Andrew Davis  answers "What metric do you measure and how often?"
2:35 +Brian Clark answers "What makes a great story?"
3:13 +Hunter Boyle answers "What's the role of email in 2015?"
4:03 +Bernie Borges answers "What's the most useless social media metric?"
5:19 +Marilyn Cox answers "Why aren't you podcasting right now?"
5:46 +Tom Martin  answers "How do you adapt your content for verticals?"
6:37 +Mark Schaefer answers "Is it ethical to use social media data in sales prospecting?"
7:11 +Brody Dorland answers "Is Google Glass going to be big? Or does it just make you look like a dork?”
8:19 +Deana Goldasich answers "Are small businesses ever going to do content marketing well?"
9:15 +Grandma Mary Show answers "Are blog comments dead?"
10:26 +Arnie Kuenn answers "How much should you automate Twitter?"
11:12 +Phil Mershon answers "When will we reach content saturation?"
11:58 +Gini Dietrich answers "How should you handle negative comments?"
12:49 +Jeffrey Rohrs answers "Would you rather be trapped on a deserted island with +Scott Stratten or +Marcus Sheridan?"
13:18 +Ann Handley answers "Underwater dogs? Or aboveground cats?"
13:58 +Doug Kessler answers "Is native advertising a mistake?"
14:58 +Ramon De Leon answers "What is the next medium for content marketing?"
16:03 +Paul Roetzer answers "If you knew then what you know now, what would you do differently?"
17:06 +Jason Miller answers "Are we always going to have so many marketing tools?"
17:48 +Lynette Young answers "What's the best marketing analogy you've ever heard?"
18:16 +Jon Wuebben answers "Who rocks orange the best at the conference?"
19:05 +Heidi Cohen answers "Who will rock it best next year?"
19:24 +Laura Mansfield  answers "Which issues do most marketers miss?"
20:17 I answer Laura's question "How can we reconnect with each other and collaborate?"

 This was so much fun to make. If you like the idea, steal it! And look for me if you're at +Content Marketing Institute's conference next year. Maybe we'll do it again. :)

PS: You can find the full post (and the outtakes) here:
http://www.orbitmedia.com/blog/26-questions-26-content-marketers/
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Would you call your content marketing epic? Do you even see that lofty goal as attainable?

It can be, but to get there, you'll have to dance with fear.

Get some dance lessons from content marketing pros +Seth Godin +Darren Rowse +Brian Clark +Ann Handley +Lee Odden +Arienne Holland and their sessions at the awesome #authority2014 conference. Post via +Content Marketing Institute +Joe Pulizzi 
Fear can be a paralyzing influence that hampers the content efforts of even the most successful marketers. At the recent Authority Intensive conference, several content marketing pros admitted they...
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“How can I grow my email list?” is the #1 question we hear from digital marketers. 

Great news: Here are 7 awesome apps that help you do just that. Check out our May integrations roundup and see for yourself ...

Thanks to our kick-ass partners: +Oli Gardner +Liesl Barrell +Georgiana Laudi  +Peter Kang +Tyson Quick +noah kagan +Scott Watermasysk +Josh Ledgard +Fernando Florez +Unbounce +Instapage +APPSUMO +KickoffLabs +Lander +OptimizePress +LaunchEffect 
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Business Development Through Partnerships & Referrals

Sharing customers sure beats starting from Ground 0

In this interview with +Hunter Boyle of +AWeber, we talk about why business development is necessary for a business to grow in a healthy way. 

In it we cover:

 - The key responsibilities of a business development professional
 - How a biz dev would qualify a growth opportunity
 - How to get big name testimonials and clients
 - The importance of customer feedback & it's role at +AWeber 
 - How to get your business to where you can hire a business       development director

Hunter's insights are extremely valuable, and probably not what you're expecting.  
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Congrats to my man +Kyle Akerman on his 81st and final +CHIRPradio.org show today! Thanks for sharing all the awesome music Kyle -- you're the man! See you in September. Cheers! cc +Andy Crestodina +Kelly Hungerford +Jessica Commins +Michael Schweisheimer 
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You all are too kind.  I never knew Monday morning's could be so enjoyable.

It's been so much fun.  Especially knowing  that you all were out there listening.  

I really enjoyed the little community we built.  It makes all the volunteer time I put in that much more meaningful.  You all are the best!

I will still be DJing sub shifts on random evenings and weekends, and probably a few mornings :)  I will be sure and let you all know when I will be on the air so we can keep the party going.  

I'm excited to reconnect in person with those of you heading to Cleveland for #CMWorld!
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In case you hadn't heard, we're hiring talented Philly-area peeps to join our fun team and enjoy our awesome office! We're looking for folks in marketing, biz dev, PR, social and more (18 openings at press time)!

Check out +AWeber careers here --> http://www.aweber.jobs
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People
Have him in circles
798 people
TJ McCue's profile photo
Marty McDonald's profile photo
Martin Spangenberg's profile photo
Jennifer Purdy's profile photo
Ian Pierce's profile photo
Marcus Leary's profile photo
Aldo Marcelo's profile photo
Nyla “Bizzle” hb's profile photo
Stratis Georgopoulos's profile photo
Work
Occupation
Sr. Business Development Mgr for AWeber; Marketing Communications and Optimization Consultant
Basic Information
Gender
Male
Story
Tagline
Content marketing and biz dev @AWeber. Love Philly sports, street art, craft beer, live music, photography.
Introduction
Content marketing and optimization strategist who went from journalist to business developer. Based in Philly, I blog, speak and manage partnerships for AWeber, a leading email and social media service for small businesses.

Outside the office, I enjoy volunteering and consulting with local nonprofits, photography, traveling, running and hiking to offset my love of craft beers, and managing the year-round stress of being a Philly sports fan (with class).
Bragging rights
Lost 15 lbs last year, thanks to running and low-carb eats. <-- Update: Found them again.
Education
  • Boston University
    Journalism, 1996
Hunter Boyle's +1's are the things they like, agree with, or want to recommend.
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