Profile

Cover photo
Hugh Macfarlane (personal)
Works at MathMarketing
Attended RMIT University
Lives in Melbourne
112 followers|6,041 views
AboutPostsPhotosYouTube+1'sReviews

Stream

 
This would be a dream - playing golf at Kiawah (amazing course and old client of ours)
Win a 3 day, 2 night trip to Kiawah Golf Resort for 4 people. Includes travel, lodging, and 2 rounds of golf!
1
Have him in circles
112 people
Nora Raymond's profile photo
Sachit Malhotra's profile photo
joe blaney's profile photo
Anna Urquhart's profile photo
Rod Sloane's profile photo
Dave Ball's profile photo
Victor Schmedding's profile photo
Mike Kunkle's profile photo
Neha Jha's profile photo

Hugh Macfarlane (personal)

commented on a video on YouTube.
Shared publicly  - 
 
A talent well spent.
1
People
Have him in circles
112 people
Nora Raymond's profile photo
Sachit Malhotra's profile photo
joe blaney's profile photo
Anna Urquhart's profile photo
Rod Sloane's profile photo
Dave Ball's profile photo
Victor Schmedding's profile photo
Mike Kunkle's profile photo
Neha Jha's profile photo
Work
Occupation
Founder & CEO of Mathmarketing (B2B planning, training, marketing)
Employment
  • MathMarketing
    Founder & CEO, 1998 - present
  • Digital Equipment Corporation
    Director, Internet, 1988 - 1998
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Melbourne
Previously
El Paso - Woomara - Sydney - Townsville - Cairns - Hobart, Tasmania
Story
Tagline
I help B2B Marketing and Sales to generate new revenue *together*
Introduction
Frustrated that B2B marketing was not a respected profession, I started B2B - and later MathMarketing - as vehicles to help me change that.

Our stated BHAG (big hairy audacious goal) is for B2B marketing to become a globally respected profession by 2020, and for MathMarketing to be recognised for its role in that outcome.

I wrote 'The Leaky Funnel', and delivered keynote presentations in many of the world's great cities, conducted research, delivered webinars, videos and wrote hundreds of articles and papers on all things B2B. We've all stepped up, but my guess is that we're maybe 15% there.
Bragging rights
Still married after 24 years - and not yet been dumped by my kids - despite being obsessed about my work and travelling far too often.
Education
  • RMIT University
    Business (Marketing), 1987 - 1993
  • Cairns State High School
    1974 - 1977
Basic Information
Gender
Male
Relationship
Married
Other names
FunnelGuy, Funnel Guy
Hugh Macfarlane (personal)'s +1's are the things they like, agree with, or want to recommend.
Doctors' Accounts Services - Changes to the unit values for anaesthetists
www.doctorsaccounts.com.au

Last month, I wrote about the changes to billing schedules for defence force personnel and what this could mean for anaesthetists. In this b

Quality: GoodFacilities: GoodService: Good
Public - a year ago
reviewed a year ago
Quality: ExcellentFacilities: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
Could not be happier. Food surprisingly good and as long as you pause for only the 30 seconds necessary for someone to realise you want advice and are willing to engage, you'll get heaps. My lack of Portuguese was easily overcome by willing staff if, again, I waited long enough to let them.
Quality: ExcellentFacilities: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
4 reviews
Map
Map
Map
Great place for a leg stretch and some air.
Appeal: GoodFacilities: GoodService: Good
Public - a year ago
reviewed a year ago