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How to use Google Plus for Business
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It's the hottest local marketing opportunity in the world right now. Learn how to use it: http://ow.ly/aqxp302kz9o
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Pinterest takes inspiration from Google and Facebook to add new targeting via customer-matching. http://socialmedia.org.nz/2016/06/pinterest-adds-new-targeting-tools/
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We take a close look at the Sky/Vodafone merger: http://marketingmonitor.co.nz/the-sky-vodafone-merger/
In case you haven’t been keeping up with the news, here are the specifics: Earlier this month, Sky Network TV announced its plan to buy Vodafone New Zealand for $3.44 billion in cash and shar…
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You can now use BRANDED CONTENT on Facebook -- but only under certain conditions. We tell all in our newest course. bit.ly/socialmediarefresher
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Messaging App usage has grown dramatically over the last two years. But how much do you really know about them? http://ow.ly/4no7mx
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Just released: new Social Media Refresher online training course for 2016. For those who know social media, but ... http://ow.ly/4n5xDT
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I'd love your opinion on this: what’s your #1 single biggest marketing challenge of 2016? http://marketingmonitor.co.nz/id-love-your-opinion-on-this/
Just a quick question: what’s your #1 single biggest marketing challenge right now? I’m developing some new reports and courses and I’d love to know the most important marketing i…
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BREAKING NEWS. Microsoft offers US$26.2 Billion for LinkedIn. We examine the promises and the perils here: http://ow.ly/HToW301dI22
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Marketers, are you getting left behind? http://ow.ly/YQ6Z301bdNg
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Just published -- our new MARKETING INSIGHTS publication. Download it FREE, here: http://ow.ly/FzFq300jlBc
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Announcing our newest training course, to update you on the latest developments in social media marketing. Book now: http://ow.ly/4nlx0q
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LAST DAY of the SUMMER SCHOOL OFFER on our online training courses. HURRY - BOOK TODAY and UPSKILL YOURSELF FOR 2016 http://ow.ly/W9nog
Too busy to upskill yourself during the year? We know the feeling so this month we’re offering our online training courses in a special Summer School format for you to learn what you need to know o…
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Have them in circles
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POSTCARDS TO GO's profile photo
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Learn how to use Google+ to market your business effectively
Introduction
"How to use Google Plus for Business" is an online training program for marketers and businesses. The course, created by longtime marketer Michael Carney,
covers:

LESSON ONE: SETTING UP
In this first lesson we take you through the processes of setting yourself up on Google+ and building your Business Page(s). We review examples and best practices of those already active on Google+ and take you through some of the social attributes unique to Google+ (including Circles and Hangouts) and how they work differently from Facebook (and what they mean for your business).

LESSON TWO: SHARING & INTEGRATING
Once you’ve hung out your shingle on Google+, it’s time to start sharing. We take you through the most important aspects of social sharing and explore styles and techniques uniquely relevant to Google+. Then we explore the tools that can help you integrate Google+ into other aspects of your online marketing and communications activities.

LESSON THREE: SPREADING THE WORD BEYOND GOOGLE+
To use Google+ most effectively, you need to extend your reach out beyond the social networks and onto other sites. In this lesson we examine the tools and techniques that make this all possible — and share a few secrets to accelerate your effectiveness.

LESSON FOUR: SUCCESS BY NUMBERS
Google’s Analytics capabilities are already legendary; Google+ raises the bar even further. In this lesson we explore Google+ Social Analytics, and the newest Google+ service, Ripples: Ripples let you see your posts spread across Google+, who’s sharing and resharing your content, and whose opinions matter.

LESSON FIVE: GOOGLE PLUS VIDEO HANGOUTS
With Hangouts, Google takes on Skype and also companies that provide online video conferencing. In this lesson we explore some of the exciting and creative ways that businesses are utilizing the free Hangouts service.


LESSON SIX: WHY GOOGLE PLUS REALLY MATTERS FOR LOCAL BUSINESS
In 2012, Google blended Google Plus with Google Places. That's a HUGE deal for local businesses, because Google Places pages are one of the most important aspects of getting found on Google Search. If you're a local business and you haven't set yourself up on Google Plus, you're letting your customers (and perhaps even your competitors) manage your online reputation.

LESSON SEVEN: GOOGLE PLUS SIGN-INS AND HOW THEY CHANGE EVERYTHING
In late February 2013, Google introduced Google Plus Sign-Ins. They may be new, but they're a game-changer. In Lesson Seven we take a close look at the advanced functionality provided by Google Plus Sign-Ins. Instead of just telling someone about music you've purchased, you can now share an audio clip, instead of just mentioning a restaurant, you can share the menu. How can businesses take advantage of this new functionality? Lesson Seven will take you through the process.

For more details, please visit the course page on our website at http://howtousegoogleplusforbusiness.com/ecourses