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How to use Google Plus for Business
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Spend on digital marketing in general - and social media marketing in particular - just keeps growing. CMOs tell all. http://ow.ly/RnsKg
Where’s the marketing budget getting spent in 2016? More dollars than ever are going into digital marketing, according to the latest (February 2015) CMO Survey, conducted by Duke University’s Fuqua School of Business and just released this week (Ad Age). Spending on digital marketing is expected to increase 12.2% over the next year, with some …
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We look at the latest stats for NZ Facebook Marketing 2015. How have things changed under Facebook's new rules? http://ow.ly/OvB9g
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New online training course for 2015: How To Use TripAdvisor To Promote Your Travel, Tourism or Hospitality Business http://ow.ly/LClD0
Online travel review site TripAdvisor is, says travel and tourism news site Tnooz, "becoming terrifyingly important in a traveller’s decision making process".
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Are robots finally taking over marketing? Are our jobs safe? We look at today's reality behind programmatic Mad Men. http://ow.ly/H8ZHP
Ever since the late 1980s and an iconic TV series called "Max Headroom", we've been waiting for this. In the series, set "20 minutes into the future", TV advertising was sold through the equivalent...
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Are you making these Mobile Marketing Mistakes? Now so many Kiwis own smartphones, you could be killing your brand. http://ow.ly/G04Dn
It seems so unnecessary to point out that we now live in a mobile world -- and yet every day we come across organisations that are failing miserably on mobile devices. Does it matter, you ask? Why ...
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Are you writing the WRONG kinds of posts on Facebook -- urging people to buy your stuff? Then we have some bad news. http://ow.ly/Er2MZ
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Auckland Small Business Summit ONE DAY SPECIAL TOMORROW ONLY – Register 2 delegates at same time PAY ONLY $98 each. http://ow.ly/R4K7T
The New Zealand Small Business Summit brought to you by the Small Business Voice: The Independent Voice of SMEs
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Is your website mobile-friendly? If not, you're about to get demoted in half of Google's search results. http://ow.ly/LPt7m
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Wanting to start selling online but not sure where to begin? Check out these 10 easy steps for beginners. http://ow.ly/Hoq1r
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Source products online? Read our review of the Worldwide Brands 2015 Directory before you make an expensive mistake: http://ow.ly/HgiYw
If you want to make money online, you have to be extremely careful, especially when it comes to sourcing products. Sadly, not everyone out there is honest -- which is why Worldwide Brands has been ...
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Kiwis are now shopping online more than ever -- but more and more shopping is with offshore sites. What can be done? http://ow.ly/G8Ejy
As we plunge into 2015, shopping online will continue to outpace traditional retail growth -- NZ annual online spending is now equivalent to around 9.5% of
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Upskill yourself for 2015. Save $200 on any of our social media, eCommerce or mobile marketing online courses. http://socialmedia.org.nz/summer-school/
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Learn how to use Google+ to market your business effectively
Introduction
"How to use Google Plus for Business" is an online training program for marketers and businesses. The course, created by longtime marketer Michael Carney,
covers:

LESSON ONE: SETTING UP
In this first lesson we take you through the processes of setting yourself up on Google+ and building your Business Page(s). We review examples and best practices of those already active on Google+ and take you through some of the social attributes unique to Google+ (including Circles and Hangouts) and how they work differently from Facebook (and what they mean for your business).

LESSON TWO: SHARING & INTEGRATING
Once you’ve hung out your shingle on Google+, it’s time to start sharing. We take you through the most important aspects of social sharing and explore styles and techniques uniquely relevant to Google+. Then we explore the tools that can help you integrate Google+ into other aspects of your online marketing and communications activities.

LESSON THREE: SPREADING THE WORD BEYOND GOOGLE+
To use Google+ most effectively, you need to extend your reach out beyond the social networks and onto other sites. In this lesson we examine the tools and techniques that make this all possible — and share a few secrets to accelerate your effectiveness.

LESSON FOUR: SUCCESS BY NUMBERS
Google’s Analytics capabilities are already legendary; Google+ raises the bar even further. In this lesson we explore Google+ Social Analytics, and the newest Google+ service, Ripples: Ripples let you see your posts spread across Google+, who’s sharing and resharing your content, and whose opinions matter.

LESSON FIVE: GOOGLE PLUS VIDEO HANGOUTS
With Hangouts, Google takes on Skype and also companies that provide online video conferencing. In this lesson we explore some of the exciting and creative ways that businesses are utilizing the free Hangouts service.


LESSON SIX: WHY GOOGLE PLUS REALLY MATTERS FOR LOCAL BUSINESS
In 2012, Google blended Google Plus with Google Places. That's a HUGE deal for local businesses, because Google Places pages are one of the most important aspects of getting found on Google Search. If you're a local business and you haven't set yourself up on Google Plus, you're letting your customers (and perhaps even your competitors) manage your online reputation.

LESSON SEVEN: GOOGLE PLUS SIGN-INS AND HOW THEY CHANGE EVERYTHING
In late February 2013, Google introduced Google Plus Sign-Ins. They may be new, but they're a game-changer. In Lesson Seven we take a close look at the advanced functionality provided by Google Plus Sign-Ins. Instead of just telling someone about music you've purchased, you can now share an audio clip, instead of just mentioning a restaurant, you can share the menu. How can businesses take advantage of this new functionality? Lesson Seven will take you through the process.

For more details, please visit the course page on our website at http://howtousegoogleplusforbusiness.com/ecourses