"How to use Google Plus for Business"
is an online training program for marketers and businesses. The course, created by longtime marketer Michael Carney,
covers: LESSON ONE: SETTING UP
In this first lesson we take you through the processes of setting yourself up on Google+ and building your Business Page(s). We review examples and best practices of those already active on Google+ and take you through some of the social attributes unique to Google+ (including Circles and Hangouts) and how they work differently from Facebook (and what they mean for your business).LESSON TWO: SHARING & INTEGRATING
Once you’ve hung out your shingle on Google+, it’s time to start sharing. We take you through the most important aspects of social sharing and explore styles and techniques uniquely relevant to Google+. Then we explore the tools that can help you integrate Google+ into other aspects of your online marketing and communications activities.LESSON THREE: SPREADING THE WORD BEYOND GOOGLE+
To use Google+ most effectively, you need to extend your reach out beyond the social networks and onto other sites. In this lesson we examine the tools and techniques that make this all possible — and share a few secrets to accelerate your effectiveness.LESSON FOUR: SUCCESS BY NUMBERS
Google’s Analytics capabilities are already legendary; Google+ raises the bar even further. In this lesson we explore Google+ Social Analytics, and the newest Google+ service, Ripples: Ripples let you see your posts spread across Google+, who’s sharing and resharing your content, and whose opinions matter.
LESSON FIVE: GOOGLE PLUS VIDEO HANGOUTS
With Hangouts, Google takes on Skype and also companies that provide online video conferencing. In this lesson we explore some of the exciting and creative ways that businesses are utilizing the free Hangouts service.
LESSON SIX: WHY GOOGLE PLUS REALLY MATTERS FOR LOCAL BUSINESS
In 2012, Google blended Google Plus with Google Places. That's a HUGE deal for local businesses, because Google Places pages are one of the most important aspects of getting found on Google Search. If you're a local business and you haven't set yourself up on Google Plus, you're letting your customers (and perhaps even your competitors) manage your online reputation.
LESSON SEVEN: GOOGLE PLUS SIGN-INS AND HOW THEY CHANGE EVERYTHING
In late February 2013, Google introduced Google Plus Sign-Ins. They may be new, but they're a game-changer. In Lesson Seven we take a close look at the advanced functionality provided by Google Plus Sign-Ins. Instead of just telling someone about music you've purchased, you can now share an audio clip, instead of just mentioning a restaurant, you can share the menu. How can businesses take advantage of this new functionality? Lesson Seven will take you through the process.