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How to use Google Plus for Business
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Introducing our new short course, "How to Create Effective Facebook Posts". Early Bird discount until tomorrow. See http://ow.ly/yE99304FlFY
How To Create Effective Facebook Posts The biggest challenge for any business using Facebook pages in 2016? Creating Facebook posts that get noticed and get shared. So we’ve created a four-part onl…
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Dear [YourName], are you missing out on marketing's most important feature? You could be risking [insert danger].
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Your credentials pitch may now be focused on the wrong topics. Here's what leading advertisers really want.
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How authentic is your brand? in today's Marketing Insight, we highlight the importance of being human.
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TL;DR. Today's marketing is all about micro-moments. A Marketing Insight from http://ow.ly/eTtc303OlBB
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"74% of all Internet traffic in 2017 will be video" - Marketing Insight from netmarketingcourses.co.nz
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It's one of today's biggest challenges for marketers - so we've created a new course about effective Facebook posts. http://ow.ly/nbj8304CIaX
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Is LinkedIn working for you? Check here to see if you need a Profile Makeover done for you - special this week only. http://ow.ly/GRhu304y92I
Are you failing on LinkedIn? LinkedIn is a massively powerful social media business network — but far too many people are failing on LinkedIn because their profiles aren’t good enough. …
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Say hello to your new robot overlords of marketing. AI is now starting to create its own human-quality content.
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Great content is far more effective than the merely ordinary - another marketing insight from Netmarketing Services
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Surprising lessons for marketers from online dating sites - a Marketing Insight from www.NetmarketingServices.co.nz
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Are you making one or more of these five marketing mistakes? Most Kiwi businesses are. http://ow.ly/Xs0Q303Hoxu
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Story
Tagline
Learn how to use Google+ to market your business effectively
Introduction
"How to use Google Plus for Business" is an online training program for marketers and businesses. The course, created by longtime marketer Michael Carney,
covers:

LESSON ONE: SETTING UP
In this first lesson we take you through the processes of setting yourself up on Google+ and building your Business Page(s). We review examples and best practices of those already active on Google+ and take you through some of the social attributes unique to Google+ (including Circles and Hangouts) and how they work differently from Facebook (and what they mean for your business).

LESSON TWO: SHARING & INTEGRATING
Once you’ve hung out your shingle on Google+, it’s time to start sharing. We take you through the most important aspects of social sharing and explore styles and techniques uniquely relevant to Google+. Then we explore the tools that can help you integrate Google+ into other aspects of your online marketing and communications activities.

LESSON THREE: SPREADING THE WORD BEYOND GOOGLE+
To use Google+ most effectively, you need to extend your reach out beyond the social networks and onto other sites. In this lesson we examine the tools and techniques that make this all possible — and share a few secrets to accelerate your effectiveness.

LESSON FOUR: SUCCESS BY NUMBERS
Google’s Analytics capabilities are already legendary; Google+ raises the bar even further. In this lesson we explore Google+ Social Analytics, and the newest Google+ service, Ripples: Ripples let you see your posts spread across Google+, who’s sharing and resharing your content, and whose opinions matter.

LESSON FIVE: GOOGLE PLUS VIDEO HANGOUTS
With Hangouts, Google takes on Skype and also companies that provide online video conferencing. In this lesson we explore some of the exciting and creative ways that businesses are utilizing the free Hangouts service.


LESSON SIX: WHY GOOGLE PLUS REALLY MATTERS FOR LOCAL BUSINESS
In 2012, Google blended Google Plus with Google Places. That's a HUGE deal for local businesses, because Google Places pages are one of the most important aspects of getting found on Google Search. If you're a local business and you haven't set yourself up on Google Plus, you're letting your customers (and perhaps even your competitors) manage your online reputation.

LESSON SEVEN: GOOGLE PLUS SIGN-INS AND HOW THEY CHANGE EVERYTHING
In late February 2013, Google introduced Google Plus Sign-Ins. They may be new, but they're a game-changer. In Lesson Seven we take a close look at the advanced functionality provided by Google Plus Sign-Ins. Instead of just telling someone about music you've purchased, you can now share an audio clip, instead of just mentioning a restaurant, you can share the menu. How can businesses take advantage of this new functionality? Lesson Seven will take you through the process.

For more details, please visit the course page on our website at http://howtousegoogleplusforbusiness.com/ecourses
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