it might have helped your blog traffic by drawing more clicks from social channels but it wouldn't help your rank. #2 is wrong. use the key phrases that guided your site content and dest URL for all linked phrases taking into account how associated terms can be linked back as well. the content shouldn't vary so much that you have to redo key phrase research for each post or any posts. the site guides the blog and not the other way around.
We found out by taking a deep dive into social conversations around some of the top brands in the food and beverage industry. See how top brands like Cheetos and Pepsi can feed social media findings into their overall marketing strategy.
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