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Holly Knowlman
Lives in Toronto, Canada
179 followers|93,002 views
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Holly Knowlman

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Wondering what the deal is with app constellations, unbundling or deep linking? We've got it covered over on +The Working Group blog :)
“We are all just prisoners here of our own device.” Hotel California, a song by 70s rock band The Eagles, is about a strange hotel in the middle of the desert. Should you pick this spot as your hotel of choice, frontman Don Henley warns us, you can check in any time you like.
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Lessons Learned Organizing NEXT in Toronto 
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Another Startup Weekend Toronto is over weep. Here's what I learned and why I do it... 
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"My daily use of technological communication has been shaping me into someone more likely to forget others. The flow of water carves rock, a little bit at a time. And our personhood is carved, too, by the flow of our habits." - JSF writes so beautifully. 
Technology may make it easier to communicate electronically, but more difficult to do so emotionally.
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Get inspired :)
Brené Brown studies human connection — our ability to empathize, belong, love. In a poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. A talk to share. Brené Brown studies vulnerability, ...
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Social media stats: May 2013 (User roundup)
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For the love of God, ask ourselves why a thing is indescribable and then write that down. Never be so lazy as to just dash off, ‘It was indescribable.’
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Have her in circles
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Holly Knowlman

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Check yourself before you wreck yourself with this amazing tool for refining your ideas. 
Do you have a problem worth solving? Use the Lean Canvas to help you figure it out. Created by Ash Mauyra, The Lean Canvas is a fast alternative to creating a full business plan. It's a tool for brainstorming possible business models, prioritizing where to start, and tracking ongoing learning.
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I post I wrote about Startup Weekend things.
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"Built on the back of the new Universal Analytics platform and its baked-in ability to track users across sessions and devices, Cross Device Measurement is like Multi-Channel Funnels for devices."
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People
Have her in circles
179 people
james p's profile photo
ahmed ziad's profile photo
Rachel Pictor Roberts's profile photo
Shaun Fagan's profile photo
Daniel Gerichter's profile photo
Anurag Sharma's profile photo
Brian Cugelman's profile photo
Andy Thorne's profile photo
Gloria Kim's profile photo
Work
Occupation
Hustler at The Working Group // Startup Weekend Facilitator// Occasional Rabble-Rouser at T+H Events
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Gender
Female
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"It's really just about dopeness at the end of the day." (West, 2014)
Introduction

Holly helps people to raise their profile. Her work has appeared in The Guardian, The Globe & Mail, Mashable, Huffington Post, TNW and in some other places too. This one time, New York art Blogazine Hyperallergic called her ‘very clever’.

Inspired by the cut-and-paste aesthetic she discovered in an anthology of 1970s punk zine Sniffin’ Glue, Holly started her first magazine aged 17. Her love for offbeat journalism soon fused with an obsessive interest in how people talk to each other on the Internet. Magically, this turned into a real actual career: Telling stories at the intersection of technology and culture using digital communications, event production, traditional PR and content marketing.

She became the Art Gallery of Ontario’s first community manager before anyone really knew what that meant. At the AGO she grew their online footprint by more than 50%, turning the gallery into Canada’s 2nd most influential non-profit on social media. She led the installation of the gallery’s first Twitter wall (spammed to shit by bored teenagers) and also did a thing with custom QR codes. But let’s not judge her for that.

She’s been helping entrepreneurs to hustle since 2010, working alongside startups and organizing Toronto’s edition of global grassroots event series Startup Weekend. Today you’ll find her happily honing her marketing chops and chasing the ROI dream at The Working Group, a digital studio operating in Toronto and New York. The Working Group designs and builds award-winning web, mobile and tablet products for Canada’s biggest brands, and incubates a carefully-curated selection of awesome startups. She also throws the occasional party under the T+H Events banner with pal Tegan Wylie.


Holly likes talking about Kanye-West-As-Contemporary-Art-Hero more than any human being should and her favourite words are ones that have both P’s and B’s in them. 

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Blue Peter Badge Winner
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Currently
Toronto, Canada
Previously
Cheltenham, England - Falmouth, England
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Phone
+1 647 920 9640
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