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Hola PR
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Every wondered how Public Relations could help your business? My latest blog post looks at that exact question: http://www.holapr.com.au/public-relations-for-business/

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Was a pleasure to work with the Green Space Alliance and Kate Ferguson on this one: http://buff.ly/297pgBj #GreenSpaceAllianceWA

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Great tips and a good reminder on 'What journalists really want' from CommsCon:

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We all suspected it was coming when Facebook purchased Instagram. The algorithm was going to eventually change to a 'show you what is of interest' vs 'everything' model to be in line with Facebook. Well, it was announced this week.

However, panic not! Just change the way you are thinking. Good content that engage people will once again win out. Step up on your influencer strategy too and if Instagram is important tool, invest in a paid strategy (remember it is really easy to manage from Facebook's ad console).

Happy Instagramming of the future!

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Today is a very exciting day at Hola HQ. We are celebrating our 1st birthday! Mack is just so excited! Honestly.
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We often consider 'content marketing' to be the latest and greatest tool in a marketers kit. But content marketing isn't new. It has been something that has been done for ages and something us PR folk have been doing for an age!

This great article from Smart Company highlights a 120 year old example of content marketing as well as some some learnings from this particular examples success:

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What is the difference between actually telling a story and just corporate mumbo jumbo?

Love this Infographic from ishmaelscorner.com

http://buff.ly/1Nf5ETJ

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Media can be a great way to get your story told.

But are you a little nervous about chatting to a journalist? Don't be! Instead check out our Top 9 Tips for Surviving Media Interviews.

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The Edelman Trust Baramoter has just been released for 2016. For those who have not heard of it, it is the most fascinating read, researched and published by one of the world's best PR agencies.

Some interesting takeaways:

~ For the second year in a row search engines such as Google are more trusted for general news and information than all other types of media. Traditional media, such as newspapers, has held its second place while online-only media has seen a sharp increase in the level of trust placed in it by the public coming in third.

~ Interestingly, for the first time, corporate-owned media channels outrank social media as a trusted source of news and information. It seems people are getting perhaps more skeptical about what they read on social as an accurate news source. Time to be considering if your website's news page is up to date?

You can read the full report here:

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Could be good news for those of us who are slightly more verbose than just 140 characters? ;)

"Twitter is currently testing a version of the product in which tweets appear the same way they do now, displaying just 140 characters, with some kind of call to action that there is more content you can’t see. Clicking on the tweets would then expand them to reveal more content. The point of this is to keep the same look and feel for your timeline, although this design is not necessarily final, sources say."

Although I am glad to see the platform won't be showing more than 140 characters in the feed, as this is something that definitely makes Twitter great (easily scannable, bite sized chunks of content).
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