Google Analytics does not automatically reverse an ecommerce transaction, if the transaction is later declined or cancelled.
- Optimize Smart (current)
Himanshu is the founder of OptimizeSmart (formerly SEO Takeaways), a UK based digital marketing consultancy which specializes in Analytics Consultation and Conversion Optimization.
He has more than 10 years of experience in SEO, PPC and Web Analytics. He holds a bachelor’s degree in ‘Internet Science’ and Google Analytics Certified, Google Adwords Certified and a Certified Web Analyst – Master Level from Market Motive (an institute run by Google evangelist Avinash Kaushik).
He is the author of the book "Maths and Stats for Web Analytics and Conversion Optimization" http://amzn.to/1NELXtP
He was nominated for ‘Digital Analytics Association Awards for Excellence’. ‘Digital Analytics Association‘ is a world renowned not-for-profit association which helps organizations overcome the challenges of data acquisition and application.
You can see all of his certifications and the nomination list on this page: http://www.optimizesmart.com/about-us/
Before founding SEO Takeaways (now OptimizeSmart) in December 2011 he worked for many large and multinational companies in various roles.
He runs the most popular blog on web analytics in the world which gets more than quarter million sessions a month from over 100 countries and has got more than 10,000 subscribers.