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Himanshu Sharma
Lives in Southampton
1,244 followers|165,292 views
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Himanshu Sharma
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Web Analytics  - 
 
My book 'Maths and Stats for Web Analytics and Conversion Optimization' is not very far from becoming Amazon Best Seller. Thank you to all who made this happen.


https://www.linkedin.com/pulse/book-reviews-maths-stats-web-analytics-conversion-himanshu-sharma?published=u
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Himanshu Sharma
owner

Web Analytics  - 
 
Google Analytics Training Resources and Tutorials

Google Analytics Training Resources and Tutorials
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Himanshu Sharma
owner

Web Analytics  - 
 
Shopping carts play a very important role in conversion optimization, in fixing multi-device and multi-channel attribution issues and in accurately tracking sales data, across devices and platforms.
Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues.
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Himanshu Sharma
owner

Web Analytics  - 
 
Learn why Google Analytics and Shopping Cart Sales data do not match and how you can fix this issue. https://www.optimizesmart.com/google-analytics-shopping-cart-sales-data-dont-match-fix/
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Himanshu Sharma
owner

Web Analytics  - 
 
View-through conversion happens when a user completes a conversion on your website within 30 days, after viewing (but not clicking) one of your display network ad.
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Himanshu Sharma
owner

Web Analytics  - 
 
Learn the difference between Google Adwords and Google Analytics Conversion Tracking. Understand the discrepancies between AdWords and Analytics goals.
Learn the difference between Google Adwords and Google Analytics Conversion Tracking. Understand the discrepancies between AdWords and Analytics goals.
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Himanshu Sharma
owner

Web Analytics  - 
 
This checklist / interactive tool can help you greatly in setting up your Google Analytics account pretty fast.

This checklist / interactive tool can help you greatly in setting up your Google Analytics account pretty fast.
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Himanshu Sharma
owner

Web Analytics  - 
 
Learn to remove / modify ecommerce transaction(s) in Google Analytics in just one click.
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Himanshu Sharma
owner

Web Analytics  - 
 
You can fix test and cancelled orders in Google Analytics by reversing an ecommerce transaction.

Google Analytics does not automatically reverse an ecommerce transaction, if the transaction is later declined or cancelled.
Learn to reverse an ecommerce transaction in Google Analytics
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Himanshu Sharma
owner

Web Analytics  - 
 
Learn about view-through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads.
Learn about view-through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads.
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Himanshu Sharma
owner

Web Analytics  - 
 
You need to be aware of the following drawbacks and technical constraints involved in attribution modelling in Google Analytics and Adwords, before your interpret the attribution/multi channel funnel data and take business and marketing decisions based on such data:
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Himanshu Sharma
owner

Web Analytics  - 
 
In this article you will learn to set up AMP on your wordpress website and track traffic on AMP pages in Google Analytics. Google also strongly recommend, making your website AMP compliant.
In this article you will learn to set up AMP on your wordpress website and track traffic on AMP pages in Google Analytics.
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Introduction

Himanshu is the founder of OptimizeSmart (formerly SEO Takeaways), a UK based digital marketing consultancy which specializes in Analytics Consultation and Conversion Optimization.

He has more than 10 years of experience in SEO, PPC and Web Analytics. He holds a bachelor’s degree in ‘Internet Science’ and Google Analytics Certified, Google Adwords Certified and a Certified Web Analyst – Master Level from Market Motive (an institute run by Google evangelist Avinash Kaushik).

He is the author of the book "Maths and Stats for Web Analytics and Conversion Optimization" http://amzn.to/1NELXtP


He was nominated for ‘Digital Analytics Association Awards for Excellence’. ‘Digital Analytics Association‘ is a world renowned not-for-profit association which helps organizations overcome the challenges of data acquisition and application. 

You can see all of his certifications and the nomination list on this page: http://www.optimizesmart.com/about-us/

Before founding SEO Takeaways (now OptimizeSmart) in December 2011 he worked for many large and multinational companies in various roles.

He runs the most popular blog on web analytics in the world which gets more than quarter million sessions a month from over 100 countries and has got more than 10,000 subscribers.

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Run the most popular blog on web analytics in the world which gets more than quarter million sessions a month from over 100 countries and has got more than 10,000 subscribers.
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Web Analytics and Conversion Optimization
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I hired wisdmlabs to develop a plugin for integrating memberpress with learndash in october of this year. According to the service agreement, they promised to complete this project within 3 weeks. But even after 2 months they were still not able to complete this project. They are not transparent with their work. They do not follow up. I don't know exactly, what they did all this time. Therefore i cancelled this project and asked for a refund via pay pal. Now here is the bummer. PayPal does not provide any buyer protection when the transaction is related to buying a intangible good like plugin or custom development. So i lost my claim. If you are thinking of doing business with this company, do not make payment via paypal. Make payment via credit card and remember that the guys in this company tend to work at their own pace. So do not expect them to complete project on time. Best of luck, if you still want to work with them.
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Public - 6 months ago
reviewed 6 months ago
Highly recommend them for development work. Will hire them again for any new project.
Public - a year ago
reviewed a year ago
7 reviews
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