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Himanshu Sharma
Lives in Southampton
1,235 followers|163,499 views
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Himanshu Sharma
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Web Analytics  - 
 
My book 'Maths and Stats for Web Analytics and Conversion Optimization' is not very far from becoming Amazon Best Seller. Thank you to all who made this happen.


https://www.linkedin.com/pulse/book-reviews-maths-stats-web-analytics-conversion-himanshu-sharma?published=u
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Himanshu Sharma
owner

Web Analytics  - 
 
You need to be aware of the following drawbacks and technical constraints involved in attribution modelling in Google Analytics and Adwords, before your interpret the attribution/multi channel funnel data and take business and marketing decisions based on such data:
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Himanshu Sharma
owner

Web Analytics  - 
 
In this article you will learn to set up AMP on your wordpress website and track traffic on AMP pages in Google Analytics. Google also strongly recommend, making your website AMP compliant.
In this article you will learn to set up AMP on your wordpress website and track traffic on AMP pages in Google Analytics.
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Himanshu Sharma
owner

Web Analytics  - 
 
Learn to implement Enhanced Ecommerce tracking in Google Analytics through this step by step guide.
Learn to implement Enhanced Ecommerce tracking in Google Analytics through this step by step guide.
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Himanshu Sharma
owner

Web Analytics  - 
 
Learn all about Google Tag Manager Data Layers. Create simple and complex data layers in minutes.
Learn all about Google Tag Manager Data Layers. Create simple and complex data layers in minutes.
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Himanshu Sharma
owner

Web Analytics  - 
 
Learn all about virtual pageviews in Google Analytics. What is virtual pageview, when to use virtual pageview. Naming Conventions for Virtual Pageviews...
Learn all about virtual pageviews in Google Analytics. What is virtual pageview, when to use virtual pageview. Naming Conventions for Virtual Pageviews...
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Himanshu Sharma
owner

Web Analytics  - 
 
Learn the difference between Google Adwords and Google Analytics Conversion Tracking. Understand the discrepancies between AdWords and Analytics goals.
Learn the difference between Google Adwords and Google Analytics Conversion Tracking. Understand the discrepancies between AdWords and Analytics goals.
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Himanshu Sharma
owner

Web Analytics  - 
 
I am often asked this question:
"Which is the best Google Analytics Alternative?"
and my answer is always 'Piwik'.

There is a good reason for that. Piwik is a free open source analytics platform and it provides unsampled reports no matter how much traffic your website gets.

Following are some of the key benefits of Piwik over Google Analytics:
Piwik is a free open source analytics platform and it provides unsampled reports no matter how much traffic your website gets. Following are some of the key benefits of Piwik over Google Analytics
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Himanshu Sharma
owner

Web Analytics  - 
 
How users who made a purchase on your website behaved differently than the users who abandoned your shopping cart?

Through cohort analysis you can get answers to such questions.

Understand cohort analysis in Google Analytics and used it with enhanced ecommerce for understanding users behavior and remarketing.
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Himanshu Sharma
owner

Web Analytics  - 
 
Learn all about dimensions & metrics in Google Analytics. Learn to set up custom dimensions and metrics. Learn about dimensions and metrics scope in great detail. http://bit.ly/25b3uUl 
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Himanshu Sharma
owner

Web Analytics  - 
 
Complete Guide to Tracking Virtual Pageviews in Google Tag Manager V2 http://bit.ly/23UEeM7
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Himanshu Sharma
owner

Web Analytics  - 
 
Learn why Google Adwords and Google Analytics data don't match & how you can fix this problem.
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Story
Introduction

Himanshu is the founder of OptimizeSmart (formerly SEO Takeaways), a UK based digital marketing consultancy which specializes in Analytics Consultation and Conversion Optimization.

He has more than 10 years of experience in SEO, PPC and Web Analytics. He holds a bachelor’s degree in ‘Internet Science’ and Google Analytics Certified, Google Adwords Certified and a Certified Web Analyst – Master Level from Market Motive (an institute run by Google evangelist Avinash Kaushik).

He is the author of the book "Maths and Stats for Web Analytics and Conversion Optimization" http://amzn.to/1NELXtP


He was nominated for ‘Digital Analytics Association Awards for Excellence’. ‘Digital Analytics Association‘ is a world renowned not-for-profit association which helps organizations overcome the challenges of data acquisition and application. 

You can see all of his certifications and the nomination list on this page: http://www.optimizesmart.com/about-us/

Before founding SEO Takeaways (now OptimizeSmart) in December 2011 he worked for many large and multinational companies in various roles.

He runs the most popular blog on web analytics in the world which gets more than quarter million sessions a month from over 100 countries and has got more than 10,000 subscribers.

Bragging rights
Run the most popular blog on web analytics in the world which gets more than quarter million sessions a month from over 100 countries and has got more than 10,000 subscribers.
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Web Analytics and Conversion Optimization
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I hired wisdmlabs to develop a plugin for integrating memberpress with learndash in october of this year. According to the service agreement, they promised to complete this project within 3 weeks. But even after 2 months they were still not able to complete this project. They are not transparent with their work. They do not follow up. I don't know exactly, what they did all this time. Therefore i cancelled this project and asked for a refund via pay pal. Now here is the bummer. PayPal does not provide any buyer protection when the transaction is related to buying a intangible good like plugin or custom development. So i lost my claim. If you are thinking of doing business with this company, do not make payment via paypal. Make payment via credit card and remember that the guys in this company tend to work at their own pace. So do not expect them to complete project on time. Best of luck, if you still want to work with them.
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Public - 4 months ago
reviewed 4 months ago
Highly recommend them for development work. Will hire them again for any new project.
Public - a year ago
reviewed a year ago
7 reviews
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