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Himanshu Sharma
Lives in Southampton
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Himanshu Sharma

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In order to set up / troubleshoot any Google Analytics implementation whether it is ecommerce tracking, cross domain tracking, event tracking or enhanced ecommerce tracking, you need to understand how the ga() command queue function works. Following is the syntax of the ga() command queue function: ga([trackerName.] [pluginName:] [methodName], [fields], [fieldsObject]); Here, trackerName is
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Expert tips to pass the Google Analytics IQ exam to become Google Analytics Certified Individual. Also include GAIQ Sample Questions.
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“79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again” – Source: Akami “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.” – Source: Kissmetrics “Even trivial website errors
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If you want to send data to multiple web properties from a single web page then you need to understand what trackers are and how they can be created and used.

Trackers are commonly used for roll up reporting (reporting of data in aggregate form, from multiple websites/mobile apps) and for implementing cross domain tracking.
Learn the concept of trackers in Google Analytics and use it to implement cross domain tracking on top of the roll up reporting.
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Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns' performance in order to optimize them.
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This article is in conjunction with the article ‘Introduction to Google Analytics Library – analytics.js’ and ‘Introduction to Google Analytics Commands’ Technically speaking, Google Analytics is a JavaScript library called ‘analytics.js’ and Google Analytics commands are used for setting up Google Analytics implementations like ecommerce tracking. Therefore it is important, that you understand both
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Himanshu Sharma

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Organic search is almost always, one of the top source of traffic, to a website and if you want to understand traffic acquisition, you need to understand the performance of this marketing channel. The volume of organic search traffic your website get, still to a large extend, depend upon the volume and quality of website
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Learn to correctly install enhanced ecommerce tracking using Product Data Import feature in Google Analytics.
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A slow landing page can negatively impact your conversion rate, bounce rate, Adwords quality score and above all conversions. Page speed is now officially a Google ranking factor. So it can also negatively impact your search engine rankings.
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Hi Himanshu, nice treatment. You're publishing a lot of valuable posts these days - thanks for that! You might be including a time stamp (date) in your blog posts to better show the currentness of your work. Christoph
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Learn to set up event tracking in Universal Analytics. Learn about generating virtual page views, Advantage of Event Tracking over Virtual pageviews...
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Learn to integrate your Google Analytics account with your YouTube channel. Learn to track the traffic from external links embedded on your YouTube videos.
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Himanshu Sharma
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If you want to understand how Google Analytics collect data, define users, define sessions and other metrics and/or if you want to implement/understand cross domain tracking, cross device tracking or other specialized tracking then you need to develop great understanding of cookies.
Learn all about the cookies used in Google Analytics and Universal Analytics.
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Introduction

Himanshu is the founder of OptimizeSmart (formerly SEO Takeaways), a UK based digital marketing consultancy which specializes in Analytics Consultation and Conversion Optimization.

He has more than 10 years of experience in SEO, PPC and Web Analytics. He holds a bachelor’s degree in ‘Internet Science’ and Google Analytics Certified, Google Adwords Certified and a Certified Web Analyst – Master Level from Market Motive (an institute run by Google evangelist Avinash Kaushik).

He is the author of the book "Maths and Stats for Web Analytics and Conversion Optimization" http://amzn.to/1NELXtP


He was nominated for ‘Digital Analytics Association Awards for Excellence’. ‘Digital Analytics Association‘ is a world renowned not-for-profit association which helps organizations overcome the challenges of data acquisition and application. 

You can see all of his certifications and the nomination list on this page: http://www.optimizesmart.com/about-us/

Before founding SEO Takeaways (now OptimizeSmart) in December 2011 he worked for many large and multinational companies in various roles.

He runs the most popular blog on web analytics in the world which gets more than quarter million sessions a month from over 100 countries and has got more than 10,000 subscribers.

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Run the most popular blog on web analytics in the world which gets more than quarter million sessions a month from over 100 countries and has got more than 10,000 subscribers.
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Web Analytics and Conversion Optimization
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I hired wisdmlabs to develop a plugin for integrating memberpress with learndash in october of this year. According to the service agreement, they promised to complete this project within 3 weeks. But even after 2 months they were still not able to complete this project. They are not transparent with their work. They do not follow up. I don't know exactly, what they did all this time. Therefore i cancelled this project and asked for a refund via pay pal. Now here is the bummer. PayPal does not provide any buyer protection when the transaction is related to buying a intangible good like plugin or custom development. So i lost my claim. If you are thinking of doing business with this company, do not make payment via paypal. Make payment via credit card and remember that the guys in this company tend to work at their own pace. So do not expect them to complete project on time. Best of luck, if you still want to work with them.
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Public - a month ago
reviewed a month ago
Highly recommend them for development work. Will hire them again for any new project.
Public - a year ago
reviewed a year ago
7 reviews
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