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Hilton Barbour
Works at Marketing Provocateur
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The speed and veracity of competition is relentless - and is only going to increase. How prepared are you to deal with this reality in your business? Some thoughts and advice in a new post. 
Competition is getting tougher, faster and, importantly, from unexpected corners. Are you prepared to tackle competition head-on?
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Last week the big 3 Soda manufacturers finally stepped up to reduce sugary drinks. A classic example of why brand leaders need to tackle their WEAKNESSES if they're gonna drive business growth. #challenger  
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Brands typically leverage their strengths to build business. However, mature categories have way less room to do that. For those, adopting a #Challenger brand attitude and attacking their own weaknesses is where they win.
When former US-President Bill Clinton proclaims that the three largest global soda manufacturers have declared their intent to reduce sugary calories by 1/5 within a decade, you can be assured of two
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The best brands can align Purpose, Profits AND People. They aren't an either/or objective. Some thoughts on how Coke might re-examine their "Happiness" platform through that lens. +Mark Di Somma 
Many business leaders consider Purpose too a soft objective, focusing on Profits only. There is a way to balance both. Here's some ways to do it.
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Hilton Barbour

Building culture/Finding talent  - 
 
We often talk about how Brands need #Purpose to flourish. Building a great Purpose needs Leaders that are ruthlessly self-aware about themselves and their organizations. As a Leader, do you have the necessary self-awareness to build a great company?
To build a compelling Brand Purpose requires Leaders to be ruthlessly self-aware about their organization. About themselves. Anything less spells disaster.
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Hilton Barbour

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Amusing and scary in equal doses. 
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Hilton Barbour

Marketing and Sales Strategies  - 
 
Are you tackling your business WEAKNESSES? We're taught that building our strengths is critical...but addressing where your business is weak is as important. Last weeks announcement by Big Soda that they're tackling sugar (finally) is a sign of this. #challenger  
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Building a strong brand is critical. Addressing where that brand is WEAK is more important. As the Soda manufacturers finally admitted last week, if you're not tackling your weak spots, you're gonna lose. #challenger  
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Winning brands can align #Purpose, People AND Profits. Its never an either/or objective. Some thoughts on how Coca-Cola might re-examine their "Happiness" platform to do just that. Would love your thoughts Branding folks. +Mark Di Somma 
Many business leaders consider Purpose too a soft objective, focusing on Profits only. There is a way to balance both. Here's some ways to do it.
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Winning brands are able to align Purpose, People AND Profits. Do you think Coke's "Happiness" platform does that? Some thoughts in a new post co-authored by the brilliant +Mark Di Somma 
Many business leaders consider Purpose too a soft objective, focusing on Profits only. There is a way to balance both. Here's some ways to do it.
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It's fine to talk about an organization's Purpose, but that means nothing if its not ground in the aspirations of the leadership. Great Purpose requires genuine Self-Aware. Do YOU have the self-awareness to lead?
To build a compelling Brand Purpose requires Leaders to be ruthlessly self-aware about their organization. About themselves. Anything less spells disaster.
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I question how any organization can effectively market themselves - to customers, partners and employees - without understanding their #Purpose. Challenger brands like Red Bull show how its done well. Some thoughts in a new post. Would love your thoughts. 
Purpose drives organizational success. Without it, your company is unlikely to win in today's market
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Without #purpose any organisation is truly a rudderless ship. The issue is many organisations truly do not know their purpose and have been operating on 'momentum'.
Here's a post of mine on this issue-- http://benefitpoint.wordpress.com/2014/07/23/ensure-you-know-your-purpose-in-business/
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Have him in circles
176 people
Ross Webb's profile photo
Steve Dimmick's profile photo
Wanda Grindstaff's profile photo
Simon Andrews's profile photo
Matt Di Paola's profile photo
Stewart Stanbury's profile photo
Jason Ramsay-Brown's profile photo
A.C.E. Training & Consulting - Team Building Melbourne's profile photo
Cybelle Srour's profile photo
Work
Employment
  • Marketing Provocateur
    Freelance Strategy, 2012 - present
    Clients include; TAXI Canada, Cheil, N/A Marketing, BBDO/Proximity, Isobar, DraftFCB, Cloud Ad Agents
  • Zulu Alpha Kilo
    Director of Strategy
  • Organic
    Director of Strategy
    #Nike, #Hilton Worldwide, #Hyundai
  • Banner Corporation
    Group Account Director
    #Nokia, #Trend Micro, #Novell, #SanDisk, #Eloqua, #Ernst&Young
  • MacLaren McCann Canada Inc
    Group Account Director
    #Coca-Cola, #J&J, #Nestle
  • Ogilvy & Mather
    Account Director
    #IBM, #KFC, #Enron, #Kraft, #Maxwell House
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Eternally curious. Global citizen or Jason Bourne-wannabe.
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