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Hill Web Creations LLC
152 followers -
Marketing that fits your business needs with SEO rolled into all aspects with the right team, the right truths, at the right time.
Marketing that fits your business needs with SEO rolled into all aspects with the right team, the right truths, at the right time.

152 followers
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Hill Web Creations LLC's posts

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Surviving the machine revolution: how to become the digital marketer of the future

Normally I don't tend to share a lot of marketing related resources (after all, I'm #ThatMarkupGuy) but after having seen +Jono Alderson's presentation at Holland's biggest Digital Marketing convention, Friends of Search, I couldn't resist sharing his slide deck.

During what was the most info packed 40 minute presentation I've seen in a very long time (delivered at a speed that shouldn't be humanly possible) he explained exceptionally wel how both on- and offline marketplaces are evolving at an exponentially increasing velocity.

A presentation that should be wake-up call for anybody that isn't already busy trying to adapt to the new global reality.

I'll even go as far as to say that if you've still got trouble coming to grips with how fast global markets are changing you should find out if Jono will be giving this presentation somewhere else. And if so, book yourself a ticket to go listen to him.

#Disruption #MachineLearning #AIWithBoardVotingRights #ObsoleteGrayHairedOldMen

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Slidedeck by +Gregg Kellogg on Tabular Data on the Web - well worth a fresh review in 2017.

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Multiple entity types in the Testing Tool - Impressive how Schema App is already tracking with this. Thanks +Mark van Berkel!
A minor update to SDTT, building on a comment by +Dan Brickley 2 weeks ago. The Testing Tool no longer ignores properties from others and I noticed this morning it shows all of the Entity types in the Testing Tool.

I also checked our Schema App Editor and its handles loading properties from each Type. The example shown below was done in the Editor. 
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2/3/17
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Trust counts online and offline. Thanks +davidamerland
Trust, Search and Machine Learning

This is a post mostly on Trust but ... what is of direct interest to us here is the way trust can be established (or whether it should even be established) in opaque systems. Essentially as Google increasingly uses machine learning in search results how exactly we establish trust in a system that is essentially a "Black Box" is of direct interest to us both as marketers and search users. 

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Here you go. Many have been waiting for this :) -> What Crawl Budget Means for Googlebot via +Gary Illyes #seo 

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Photos from the past, meet scanner of the future. #PhotoScan is here for Android + iOS. g.co/PhotoScan
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Wishing everyone a safe, healthy, happy, and hopeful new year!

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Perform a Mobile SEO audit to start strong in 2017 by +Aleyda Solis and +Michael Stricker. Thanks +Anton Shulke for the post.
How to perform a mobile SEO audit by Aleyda Solis

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Google will release the fifth and final developer preview of Android Wear 2.0 in January.

Thanks +Glenn Gabe for the heads up..
Why? :) Google will launch 2 flagship smartwatches in early 2017; Android Wear 2.0 will support Android Pay 
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