Our review? Really creative marketing!
Marketers are partnering with Youtube stars more and more, in order to get audiences to actually watch. Check out this video made by remix artist MelodySheep for Lucky Charms. At nearly 1.7 million views, it seems to be working!

https://www.youtube.com/watch?v=iQ7hdZZw7aE

Read more:
http://www.businessinsider.com/this-lucky-charms-video-could-be-the-future-of-advertising-2015-6
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