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Hessie Jones
Lives in Toronto
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Hessie Jones

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My story: How marketing changed our focus to customer value and began to build efficiencies and strong performance http://arcompany.co/putting-customers-first-enables-employee-collaboration/
I have worked in silos… too many times. When I worked in the credit card industry, my department (Online Channels) supported all credit card products: House C
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This Think Tank brings together GenX, GenY and Boomers to discuss the importance of work culture: what keeps them engaged and what makes them loyal.
This Hangout On Air is hosted by Hessie Jones. The live video broadcast will begin soon.
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Blended Generation Think Tank: What Makes a Productive (Happy) Work Culture
Tue, July 7, 8:30 PM
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Hessie Jones

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This Think Tank brings together GenX, GenY and Boomers to discuss the importance of work culture: what keeps them engaged and what makes them loyal.
This Hangout On Air is hosted by Hessie Jones. The live video broadcast will begin soon.
Q&A
Preview
Live
Blended Generation Think Tank: What Makes a Productive (Happy) Work Culture
Tue, July 7, 8:30 PM
Hangouts On Air - Broadcast for free

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this event is postponed to next week. We will provide more details soon.
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Influencer Marketing's Dirty Little Secret: brand ambassadors and influencers need to be authentic and loyal to prove ROI from word of mouth.
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Meghan M. Biro provides some great insights as a dominant generation begins to infiltrate the workplace, and soon, the boardroom.  http://arcompany.co/millennials-and-workplace-culture-do-they-have-to-match/
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This one post that really made me think about what changes really need to happen within organizations: http://arcompany.co/the-working-dead-part-i-the-plague-of-undead-institutions/ +Jason Theodor captured the essence of the current institution and the disengaged employee. Via +ArCompany 
Note: Jason Theodore presented this at FITC earlier this year; we are thrilled to re-run his incredible post on ARCOMPANY's blog. This is Part I of a two-
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Hessie Jones

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I love data but there is a long way to go in giving up control to algorithms: http://arcompany.co/how-algorithms-perpetuate-discrimination-and-why-we-cant-stop-it/ 
I've been fascinated lately by the targeting technology that exists today. As ARCOMPANY discovers more sophisticated ways to uncover human intent through onlin
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This Tuesday: Do the Generations share the same values when it comes to work culture?
 
This Think Tank brings together GenX, GenY and Boomers to discuss the importance of work culture: what keeps them engaged and what makes them loyal.
This Hangout On Air is hosted by Hessie Jones. The live video broadcast will begin soon.
Q&A
Preview
Live
Blended Generation Think Tank: What Makes a Productive (Happy) Work Culture
Tue, July 7, 8:30 PM
Hangouts On Air - Broadcast for free

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Great stuff from +Amy McCloskey Tobin  #FutureofWork  
 
Our work with our generational think tanks here art ARCOMPANY has recently focused on the current state of the workplace, and what that workplace will look
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I love how @susan_silver +Susan Silver articulated this. Effective targetting needs to LET GO of demographics as main criteria for  driving performance http://arcompany.co/target-customer-conversations/
Identify your potential customers by their conversations, not demographics, because personalities cut across social strata, they endure over time, and they are
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My latest. I think I was in a "moment" when I wrote this one. http://arcompany.co/are-businesses-ready-for-true-reinvention/
Lately, I've been consumed about the Future of Work. It seems to be the news of the day... every day. When we started ARCOMPANY a few years back the vision w
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This week, we tackle the "isms" in the workplace as all generations come together to relay their personal experiences. As we continue to explore the Future of Work, these sensitive topics are a reality today. Have we truly progressed over time or do these "isms" exist in a different form? 
This Hangout On Air is hosted by Hessie Jones. The live video broadcast will begin soon.
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Blended Generation Think Tank: Ageism, Sexism and Racism in the Workplace
Tue, May 26, 8:30 PM
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Have her in circles
1,964 people
Vapor Central's profile photo
CASUDI Caroline Di Diego's profile photo
Leslie Uy's profile photo
Joe Francisco's profile photo
Mary Tennison's profile photo
Brent Stafford (Shakyegg)'s profile photo
mucio mata's profile photo
Tia Kelly's profile photo
Ryan Cox's profile photo
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Currently
Toronto
Previously
Sarnia - Waterloo
Story
Tagline
Digital Strategist, Start-up Junkie, Marketer, Social Media Addict, Podcaster, Writer, Speaker, Cellist, Mom
Introduction

Who am I? I am an online marketer who has worked in the technology space for over a decade. My new venture is ArCompany. I'm working with some pretty amazing colleagues in their own right: Amy Tobin  and Bob Jones. We are excited about this next evolution of social and what it will mean for business. We want to help businesses get there and capitalize on what what's coming.

I am also a writer with Steamfeed, Huffington Post, What's Your Tech and Digital Journal. I am also one of 3 Marketing Geeks in a weekly pubcast on technology. Previous experiences include Jugnoo, Due North, Isobar Digital, Yahoo! Overlay.TV, Citibank, CIBC, Ogilvy and Rapp Collins.  I have views on advertising, emerging technology including video, and social web applications. I’m living and breathing in the social web space and cannot consume as quickly as this space evolves. I follow politics, environmental initiatives, and music (mainly the old stuff pre 1990).

Some quick notes about me: Marketer… Cellist…US Politics watcher…Twitterer, Yoga-er??!… Fave coffee: Tall Non-fat Caramel Macchiato – Starbucks…Michael Jackson fan…Jeffery Deaver fanatic….sap for human interest stories..Rubik’s cubist…dabbled in pointillism… interest in caricatures and nude painting…can say the alphabet backwords…know most world capitals… hockey and soccer mom…

Please catch my blog


Bragging rights
2 wonderful kids, hockey mom, soccer mom, budding cellist and coffee addict
Work
Occupation
Digital Strategist, currently CEO ArCompany
Skills
Marketer, Tech Geek, Social CRM, Writer - Steamfeed, HuffPo, Digital Journal, WhatsYourTech
Basic Information
Gender
Female
Relationship
Married
Other names
Hessie Panela
Hessie Jones's +1's are the things they like, agree with, or want to recommend.
The #FutureOfBusiness: Employees Will Rule
www.steamfeed.com

This is the final in a series about the #FutureOfBusiness that highlights the impending shift in organizational change. In my first post, Wi

Using Color as an Online Cultural Marketing Strategy | LinkedIn
www.linkedin.com

Color and PerceptionWhat's your favorite color? More importantly, if you lived in China, or Sweden, do you think it would be different? Cult

Letter from the Forgotten Generation | LinkedIn
www.linkedin.com

Dear Everyone, Guess what? Between 1965 and 1977 there were people born. 51 million of them, actually. Who are still alive today. Yes folks,

Gallup Poll is Correct: Social Media DOES NOT Influence Purchases
www.senseimarketing.com

Gallup Poll is Correct: Social Media DOES NOT Influence Purchases. Social media does not influence people, people do. Can we finally get thi

3 Requirements for Successful Restaurant Branding
blog.virtualnext.com

3 requirements for successful restaurant branding

Is Anonymity the Future of the Internet?
www.huffingtonpost.ca

Is Anonymity the Future of the Internet? - The Huffington Post

Social media cheat sheet – super speedy, all you needy - The Pink Group
thepinkgroup.co.uk

Super speedy, all you needy, social media cheat sheet. Everything you need to know about branding your social media channels.

Social Employees Drive Social Business
millennialceo.com

Want to know the fastest way to have your business’ Social Media and Content Marketing strategies go south? Create a department for social m

Arrow - City of Heroes (Full Episode)
www.yidio.com

In the second season premiere, Diggle and Felicity search for Oliver in Lian Yu and persuade him to return home, where things are much worse

Pret a Manger Wants Happy Employees -- And That's OK
blogs.hbr.org

Seriously? It worries some people that companies want their employees to be cheerful?

Your LinkedIn Profile: Proof You Didn’t Peak in High School
arcompany.co

How important is your Linkedin profile to meeting your career goals? Andrew Jenkins of ArCompany shares some LinkedIn profile best practices

I’m B2B: Use Social Media … Who Me?
arcompany.co

Is social media and the B2B space coming together? Or is there still a large gap in B2B adoption of social media. ArCompany investigates.

The NSA, Privacy and Naiveté: Big Brother Never Left
thearccompany.com

Why we need to understand how and why our information is being tracked.

Silo-d PR is Suicide
thearccompany.com

ArCompany highlights the dangers in silos within marketing departments

Influence Marketing [INFOGRAPHIC] | Social Media Today
socialmediatoday.com

About Social Media Today · The world's best thinkers on energy & climate · The world's best thinkers on the urban future · The world's best

Social Judge, Jury and Executioner: The Lynch Mob in Action
thearccompany.com

In this week's Judge, Jury and Executioner, we are focused on a story of a personality, a personal brand, and numerous almost-victims of the

Big Banks and Their Move to Becoming a Social Business
thearccompany.com

While consumers and social media consultants call for all businesses to be on social, there are challenges for certain organizations, like b