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Herve Peitrequin
Works at Publigroupe
Attended ESCP European School of Management
Lives in lausanne
326 followers|17,845 views
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Herve Peitrequin

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thanx :-)
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Via Scoop.it - Digital marketing & social media Smart curation, automated. It doesn’t just deliver a good user experience, it’s a good business. A business can succeed by filtering and curating......
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Herve Peitrequin

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Laurent Haug originally shared:
 
Can the solution to fake comments be an algorithm? Legal regulations will not work (you can always comment from a foreign, less regulated country), ending anonymity will not work (not saying your name can actually allow for more pronounced views without fear of backlash), maybe this is a solution even if I doubt this kind of semantic analysis can be flawless.

"Researchers like Bing Liu, a computer science professor at the University of Illinois at Chicago, are also taking notice, trying to devise mathematical models to systematically unmask the bogus endorsements. “More people are depending on reviews for what to buy and where to go, so the incentives for faking are getting bigger,” said Mr. Liu. “It’s a very cheap way of marketing.”

The article does unfortunately not explain how the automatic detection would work, and what results it is getting today.
Agencies like the Federal Trade Commission have been trying to crack down on online product reviews that do not disclose the connection between a merchant and the person doling out the praise.
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Réunion Adecco Numericom à Lyon avec @Jchristopheanna et @LaurentBrouat
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Have them in circles
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Herve Peitrequin

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Developing a new website? 3 learnings from past experience
http://tmblr.co/Z9-Nby10EqIH-
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"One of the biggest challenges of responding to fast-moving global crises on a human level, is that by the time governments figure out what is happening via surveys, reports and censuses — the damage has already been done. Families fall into poverty, children are pulled from school, and the lives of the poorest are put into jeopardy.

But due to the explosion of online and mobile data (often referred to as “Big Data” because of how much of it is created everyday), for the first time in history we have the opportunity to better understand when a negative trend is happening in real-time, and inform policies and programs to help prevent harm before it’s too late."

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The hottest marketing ideas around coffee http://ow.ly/8Dzuw
The hottest marketing ideas around coffee
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Have them in circles
326 people
Jeta Verbica's profile photo
JC Francet's profile photo
Nunez J. (CONFISERIE DU LANGUEDOC)'s profile photo
Isabelle de FONDAUMIERE's profile photo
jimun gimm's profile photo
Emilie Saint Girons's profile photo
Gideon Rosenblatt's profile photo
Lorenzo Mandelli's profile photo
Alain Pezzoni's profile photo
Work
Occupation
Senior Digital Marketing Manager @Publigroupe
Employment
  • Publigroupe
    Senior Digital Marketing Manager, 2013 - present
  • Fischer Connectors
    Digital Marketing Manager, 2012 - 2014
  • Adecco
    Social Network Manager, 2010 - 2012
  • Bulgari
    Product Development Manager, 2008 - 2009
  • L'Oréal
    Product Manager, 2003 - 2006
  • Total
    Communications, 2001 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
lausanne
Previously
Lausanne - Oxford - Berlin - San Francisco - Buenos Aires
Story
Tagline
Digital Marketing Specialist living in Switzerland
Education
  • ESCP European School of Management
    Master's in European Business, 2002 - 2003
  • Graduate Institute, Geneva
    Master's in International Relations, 1996 - 2000
Herve Peitrequin's +1's are the things they like, agree with, or want to recommend.
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Cloaking a Car Using LEDs and a Canon 5D Mark II
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For a recent advertising campaign to bring attention to its hydrogen-powered cars, Mercedes-Benz decided to make a car "invisible" by creati

Tourism Ad Makes Switzerland Look Lovely, If You're an Ant | Adweek
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Cancel the picnic in Switzerland! I used to feel neutral about the place, but as you can see in this tourism spot from Leo Burnett, it's ove

How Search Works - The Story – Inside Search – Google
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Search starts with the web. It's made up of over 30 trillion individual pages and it's constantly growing. Google navigates the web by crawl

An animated introduction to the UN's Global Pulse initiative
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Global Pulse (www.unglobalpulse.org) is an innovation initiative of the UN Secretary-General, harnessing today's new world of digital data a

How to Create a Google+ Profile For Your Business | PCWorld Business Cen...
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3 Ways a Thriving Talent Network Benefits Your Recruitment Strategy - Ta...
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A job ad as an infographic | Talent Communities | Scoop.it
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Employers are competing against each other to find the best people. This is an interesting idea: instead of paying 300 CHF to job board to p

Lausanne, Rendez-vous of the World 1950s
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A tour of Lausanne, Switzerland in the 1950s.Footage from this subject is available for licensing from www.globalimageworks.com

What Wantful can teach us about content curation
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Via Scoop.it - Digital marketing & social media Smart curation, automated. It doesn’t just deliver a good user experience, it’s a good b

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Download music, movies, games, software and much more. The Pirate Bay is the world's largest bittorrent tracker.

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Riding the Booster with enhanced sound
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From the upcoming Special Edition Ascent: Commemorating Space Shuttle DVD/BluRay a movie from the point of view of the Solid Rocket Booster

KONY 2012
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KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for

Think about it . . .: Much Ado About Nothing.....
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Much Ado About Nothing..... I just joined Google+. What an anticlimax! Not sure what all the fuss was about. I remember when I first joined

The Bark Side: 2012 Volkswagen Game Day Commercial Teaser
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A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. Love Star Wars and Volkswage

Die neuen Unternehmenspages von Google und die Relevanz für das Recruiti...
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| News und Trends im Bereich Web 2.0 im Recruiting; | Redaktion: Prospective Media AG; | RSS: 30 Readers; | Twitter 206 Followers |; Kontakt