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Herve Peitrequin
Worked at Publigroupe
Attended ESCP European School of Management
Lives in lausanne
365 followers|20,794 views
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Herve Peitrequin

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thanx :-)
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Herve Peitrequin

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Via Scoop.it - Digital marketing & social media Smart curation, automated. It doesn’t just deliver a good user experience, it’s a good business. A business can succeed by filtering and curating......
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Herve Peitrequin

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Laurent Haug originally shared:
 
Can the solution to fake comments be an algorithm? Legal regulations will not work (you can always comment from a foreign, less regulated country), ending anonymity will not work (not saying your name can actually allow for more pronounced views without fear of backlash), maybe this is a solution even if I doubt this kind of semantic analysis can be flawless.

"Researchers like Bing Liu, a computer science professor at the University of Illinois at Chicago, are also taking notice, trying to devise mathematical models to systematically unmask the bogus endorsements. “More people are depending on reviews for what to buy and where to go, so the incentives for faking are getting bigger,” said Mr. Liu. “It’s a very cheap way of marketing.”

The article does unfortunately not explain how the automatic detection would work, and what results it is getting today.
Agencies like the Federal Trade Commission have been trying to crack down on online product reviews that do not disclose the connection between a merchant and the person doling out the praise.
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Herve Peitrequin

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Réunion Adecco Numericom à Lyon avec @Jchristopheanna et @LaurentBrouat
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Have them in circles
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Herve Peitrequin

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Developing a new website? 3 learnings from past experience
http://tmblr.co/Z9-Nby10EqIH-
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"One of the biggest challenges of responding to fast-moving global crises on a human level, is that by the time governments figure out what is happening via surveys, reports and censuses — the damage has already been done. Families fall into poverty, children are pulled from school, and the lives of the poorest are put into jeopardy.

But due to the explosion of online and mobile data (often referred to as “Big Data” because of how much of it is created everyday), for the first time in history we have the opportunity to better understand when a negative trend is happening in real-time, and inform policies and programs to help prevent harm before it’s too late."

Global Pulse
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Herve Peitrequin

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The hottest marketing ideas around coffee http://ow.ly/8Dzuw
The hottest marketing ideas around coffee
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Have them in circles
365 people
Stefankai Spoerlein's profile photo
Thomas Perroud's profile photo
Philippe Heim's profile photo
Marketo's profile photo
robert wakeford's profile photo
Cibile D.'s profile photo
marinel fuentes's profile photo
Michel Danthe's profile photo
Daniel Jordi's profile photo
Work
Occupation
Senior Digital Marketing Manager @Publigroupe
Employment
  • Publigroupe
    Senior Digital Marketing Manager, 2013 - 2014
  • Fischer Connectors
    Digital Marketing Manager, 2012 - 2014
  • Adecco
    Social Network Manager, 2010 - 2012
  • Bulgari
    Product Development Manager, 2008 - 2009
  • L'Oréal
    Product Manager, 2003 - 2006
  • Total
    Communications, 2001 - 2002
  • Swisscom
    Marketing & Communications Director, 2015 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
lausanne
Previously
Lausanne - Oxford - Berlin - San Francisco - Buenos Aires
Story
Tagline
Digital Marketing Manager living in Switzerland
Education
  • ESCP European School of Management
    Master's in European Business, 2002 - 2003
  • Graduate Institute, Geneva
    Master's in International Relations, 1996 - 2000