"Researchers like Bing Liu, a computer science professor at the University of Illinois at Chicago, are also taking notice, trying to devise mathematical models to systematically unmask the bogus endorsements. “More people are depending on reviews for what to buy and where to go, so the incentives for faking are getting bigger,” said Mr. Liu. “It’s a very cheap way of marketing.”
The article does unfortunately not explain how the automatic detection would work, and what results it is getting today.
But due to the explosion of online and mobile data (often referred to as “Big Data” because of how much of it is created everyday), for the first time in history we have the opportunity to better understand when a negative trend is happening in real-time, and inform policies and programs to help prevent harm before it’s too late."
- PubligroupeSenior Digital Marketing Manager, 2013 - present
- Fischer ConnectorsDigital Marketing Manager, 2012 - 2014
- AdeccoSocial Network Manager, 2010 - 2012
- BulgariProduct Development Manager, 2008 - 2009
- L'OréalProduct Manager, 2003 - 2006
- TotalCommunications, 2001 - 2002
- ESCP European School of ManagementMaster's in European Business, 2002 - 2003
- Graduate Institute, GenevaMaster's in International Relations, 1996 - 2000
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