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Herton Dantas
Father apprentice and Digital Marketing Consultant
Father apprentice and Digital Marketing Consultant

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Get relevant holiday offers and updates texted right to your phone
Holiday shopping is on the horizon and people will be hunting for the best deals. Last year, nearly half of holiday shoppers said they did the majority of their shopping on or before Cyber Monday, making November a critical time for advertisers to reach your audience. 

To help ease shopping-induced holidaze, we’re testing a new ad format that conveniently delivers the latest brand offers and updates straight to consumers’ phones via text messages. People can click to subscribe to a Google service that tailors promotional messages to products they’re interested in. After subscribing, their phone numbers will remain private and they have the option to opt out of receiving messages at any time.

Let’s say, for example, that a consumer searches for “black friday deals” and subscribes from the ad below. They can now receive text messages from Google on their mobile device showcasing relevant offers from a variety of retailers. Consumers can choose from a variety of product categories including computers, phones and gaming consoles.

To give this a try, just text “JOIN” to one of the following phone numbers to check out cool holiday deals when they start to post later this month:

For Black Friday - 847-904-0608
For Cyber Monday - 847-906-8958
For Holiday deals - 847-904-0596

Happy shopping!
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#5pecialist Cool challenge certificate sent to me by #google  

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Updating Certification...

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According to the 2014 B2B #ContentMarketing Benchmarks, Budgets and Trends report, #contentmarketing is on the rise, with 93 percent of marketers using content marketing, compared to 91 percent last year. So, here we can find some fundamental points in nontent marketing :-
Understand your purpose/Goals & Objectives :- If you are working in a mid-to-large size organization, sometimes the hardest part about content marketing is getting buy-in.
Here are some ideas on how to explain and justify to content marketing to the powers-that-be:-
2 Foolproof Methods for Getting Content Marketing Buy-In
Getting Buy-In for Your Content Marketing: A 3-Point Process
3 Critical Questions to Answer Before Building a Corporate Content Marketing Practice
How to Justify the Cost of Content Marketing :-4 Hidden Benefits of Content Marketing that Go Beyond ROI
Research :- Here are some other research reports that you can use to build your plan:
A Consumer Content Marketing Conundrum: -More or Less Content from Brands?
Technology Buyers Require Practical, Timely Content [Research]
Do Brands and Agencies Use Content Marketing Differently?
2012 Digital Content Marketing Survey
Why It’s Vital to Develop a Converged Media Strategy Right Now
Is Social Media the New Word of Mouth?
Target Audiences :- Developing a content marketing plan without identifying the target audiences is like shooting an arrow in the dark. If you don’t know who you are trying to reach, then regardless of how remarkable your content is, it will have little chance for success.
Examples and case studies :- Another great way to justify content marketing is to show how other companies are having success.
 Here are some case studies and examples to pull from:-  7 Tricks Content Marketing Trendsetters Can Teach You for 2013
12 Organizations Doing Content Marketing Right
Content Marketing Playbook 2011: 42 Ways to Connect with Customers
How the Inc. 500 Fastest-Growing Companies Are Using Content Marketing
The 7-Step Content Marketing Plan that Earned an $87 Million Dollar Paycheck
3 Tips for Crushing Content Marketing Like the Australians Do
Branded Content Broadcasting: Examples from Brand Media Moguls

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Great and very important content for any marketeer.

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Assista aqui o hangout de lançamento do Google Partners, o novo programa do Google para agências e profissionais de marketing online. Inspirado em seus comentários, o Google Partners vai substituir o Google Engage, incluindo ainda mais recursos e ferramentas para ajudar você a expandir a sua empresa.

10h30: Abertura com Susana Ayarza, Diretora de Marketing B2B
10h40: Google Partners com Tim Frank, Gerente de Produto
11h30: "O comportamento do consumidor multi-telas", Maria Helena Marinho, Gerente de Pesquisa
12h20: Mesa Redonda com convidados, Luciano Santos, Diretor de Vendas para PMEs

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