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Henneke Duistermaat
Works at Enchanting Marketing
Lives in Manchester (UK)
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Henneke Duistermaat

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21 Snazzy Copywriting Examples
Get Inspired to Write Your Own Seductive Copy

Ever feel stuck writing? Need a spark to get going?

Let me tell you a little secret about how I learned to write.

I’ve read piles of books about copywriting. Joe Sugarman. Eugene Schwartz. John Caples. Drew Eric Whitman. Robert Collier. And many more. I’ve learned tons from them.

But I’ve learned even more by studying website copy. I dissected the copy and learned why some copy smells fishy, and why some copy enthralls. I learned why some copy bores me, and why other copy pulls me in and seduces me to buy.

And I collected my favorite copywriting examples in my swipe file. Whenever I get stuck with writing, I look at the samples in my collection.

Most copywriters keep their swipe file secret.

But not me.

Today I share 21 of my most favorite copywriting examples; and I've added comments, so this is like a full mini-tutorial on copywriting with examples. Check it out and get your inspiration here: http://www.enchantingmarketing.com/copywriting-examples/

#copywriting  
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How to Turn Blah Text Into Persuasive Copy
5 Critical Copywriting Tricks

Feeling overwhelmed when writing your content?

You’re not alone.

Learning to write better copy can be frustrating. Everyone has more tips, more advice, more copywriting rules.

Write tight. Use attention-grabbing headlines. Add features and benefits. Don’t forget the hook. Check your grammar rules and punctuation. No jargon. No adverbs. No … whatever.

Does trying to remember all advice make your head spin?

Check out my latest guest post on Big Brand System with the 5 most critical copywriting rules: http://www.bigbrandsystem.com/persuasive-copy/

Happy Writing!
Creating persuasive copy that moves people to action is easy with these five copywriting tips.
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Thank you, +Eeva Lancaster. Happy writing!
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How to Create Seductive Blog Content
A Quick and Dirty Guide ;-)

Tired of slaving over blog posts? No inspiration for our next post?

This article takes the pain out of blogging, by providing:

- A no-fail process for generating fascinating blog topics (even if you're in a boring industry!)
- A proven template for reader seduction
- Tips for adding zing to boring blog posts
- A blog writing process that saves you oodles of time

Ready to start creating an enchanting blog? And gain more traffic and win more business?

Check out my submission to YouMoz: https://moz.com/ugc/how-to-create-seductive-blog-content-a-quickanddirty-guide
Tired of laboring to come up with blog ideas that never seem to resonate with users? Within 30 minutes of reading this article, you'll be able to create posts that are the envy of your vertical.
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My pleasure, +Michelle Bondesio :)

+Heather C. Orr, and Stephen King recommends it, too - his ideal reader is his wife. It must be solid advice when so many writers recommend it!
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Too Busy to Write?
These 4 Routines Cut My Writing Time By 50%

Does writing feel like a painful process?

Does writing seem a difficult, painful, energy-sucking, agonizing, grueling, and torturous process?

These 4 habits helped me save oodles of time:

1. Skip the biggest time suck by deciding on your message first. Which problem does your content solve? How does your content transform your reader's life?

2. Speed up writing by taking advantage of "percolation time" - spread your writing over several days. Research has shown that breaks improve our creativity.

3. Beat first-draft-hell by using a timer. Challenge yourself to finish your first draft before the time is up.

4. Use a proven template.

Learn why I write my first drafts before breakfast when I'm still groggy and more details here: http://www.enchantingmarketing.com/how-to-write-faster-and-better/
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If the dogs of the neighbors are barking, +Melanie Kissell, then I use the sound of rain to drown their noise out. I love the sound (and smell) of rain :-)
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How to write with a strong voice
The perfect recipe for Caipirinha-style writing

Want to stand out in a dreary world of superficial content?

Develop a unique and strong voice: 

1. Push yourself  outside your comfort zone by making your ideas stronger. Don't be afraid to repeat your ideas from time to time.

2. Skip the ifs, buts and maybes. Use more precise and more emotional words.

3. A long sequence of undulating sentences becomes tiring to read. Mix them up with short sentences for a spark of enthusiasm, and a more dynamic rhythm.

Read more about developing a writing voice here: http://www.enchantingmarketing.com/how-to-find-your-writing-voice/

PS
Caipirinha is my favorite cocktail. I like mine strong :)
Cheers! 
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I'm not considering quitting writing... not yet. ;-) I enjoy the combination of writing and drawing. It's fun. Thank you for your kind words, +Tracy Brown :-)
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Want to learn how to write copy that converts?
Join me and +Unbounce on Twitter for Wednesday's #CROchat !
 
We're getting tips from copywriting pro +Henneke Duistermaat on writing copy that converts in Wednesday's #CROchat . If you're free, hop on Twitter and follow us (@unbounce) to join the conversation! :) 
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How to Add Pizzazz to Dull and Rehashed Topics
4 Ways to Get Out of a Writing Funk (and Have Fun)

Ever get tired of writing about the same topic again?

Feeling bored?

It happens to every writer.

In today's blog post I help you make dull topics shimmer and shine:

- Transport readers to a different scene by telling a story
- Use examples as the perfect antidote to dull generics
- Try a fresh metaphor to paint a perfect picture
- Repurpose your post as a visual story

Read the details here: http://www.enchantingmarketing.com/how-to-make-boring-topics-interesting/
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Thank you, +Mark Crosling :-D

This post took about three hours to write (that's been pretty standard recently) while the drawing took just over an hour (that's a bit longer than usual as I was trying to get the shading right. And it was fun to draw!).

I'd love to do more "infographic-like" drawings, as I did for my two posts before Easter. But they're time-consuming. I'm thinking about reducing my publishing schedule (every other week) so I'll have more time to create "visual posts".
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How to Make Your Message Sticky
So readers remember it forever and ever

I’m pretty sure you know the feeling.

A headline grabs your attention. You click and start reading the post.

But a couple of minutes later, you’re none the wiser.

What’s the post about???

You’ve been consuming words on auto-pilot. Nothing stood out. Nothing made you pay attention. And the message got lost.

In a world of content overload, pixels are cheap and attention comes at a premium. Sharing your ideas may feel impossibly tough.

How can we get our messages heard, understood, and remembered? Check out this post and learn how to make your messages stick: http://www.enchantingmarketing.com/sticky-messages/
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How to Harness the Power of Adjectives
4 Rules to Jump-Start Limp Copy

You know the feeling, don’t you?

You’ve worked hard to write your web page.

You’ve translated features into benefits. You have a strong call to action. You checked for grammar and spelling mistakes.

But when you read your draft copy, you feel it’s dragging on. It lacks energy. A spark is missing.

What should you do? How can you invigorate your content?

Adjectives are the trickiest instruments in your writing toolbox.

Use too many adjectives and your content starts sagging. Use the wrong adjectives and your content becomes icky.

But when you pick powerful adjectives, your content pops, sparkles, and inspires.

4 essential rules guide your choice of adjectives. Follow these rules to inject energy into your writing, and tempt readers to interact, sign up, and buy.

Sound good?

Check out the post by clicking the link below. 
Blog post at Enchanting Marketing : You know the feeling, don’t you? You’ve worked hard to write your web page. You’ve translated features into benefits. You have[..]
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Thank you, +Gaida Rodgers​ :)
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How to Captivate and Educate Your Readers
A Deliciously Simple Guide

Writing practical advice seems quite straightforward, doesn’t it?

You love sharing your knowledge.

What can go wrong?

You pick a topic you know well. You write a step-by-step explanation. A little editing and voilà … your tutorial, guide or how to post is ready to publish.

But reality is often different.

How often do you read how-to posts that are superficial and useless?
How often does reading educational content feel like a waste of your time? Too overwhelming, too much blah blah, or not concrete enough?

Check out the full post here: http://www.enchantingmarketing.com/how-to-write-educational-content/

#writing #blogging  
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Thank you, +Vilma Betancourt. Bon Appétit! :)
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Grappling With a Crazy Workload?
This One Simple Question Calmed Me Down and Eased My Stress

Do you ever wonder where time has gone?

More and more we’re running around, unsatisfied with our achievements. We’re scared of missing valuable opportunities.

So we listen to one more podcast, open another social media account, add another book to our ever-growing wishlist.

Late last year, I stumbled upon one simple question, that helped me break through this never-ending cycle of getting busier and busier. I radically reduced my working hours. I virtually eliminated stress. And I still got stuff done.

Want to do the same?

Find out how I stumbled on this simple question and how it helped me cope: http://www.enchantingmarketing.com/how-to-ease-stress/
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Thank you, +WordPress Building Blocks - Let's sleep more so we can live our life to the fullest when we're awake! Much better than dragging ourselves through life feeling exhausted, right?

Let me know how you get on, +Teodora Petkova? Thank you for stopping by!
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How to Get Over Your Fears as Entrepreneur

In my interview with the fabulous +Sonia Thompson, we discuss:
- How to silence your critics
- Why getting started is difficult on your own
- A simple process to get over your fear
- The truth about mistakes and the entrepreneurial learning curve
- The often overlooked trait that is basis for building a successful business

Catch the transcript here: https://mytrybusiness.com/2015/04/henneke/
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Thank you, +Bart Schroeven. +Sonia Thompson is a good interviewer!
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Have her in circles
1,901 people
Ira Kaufman's profile photo
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Elsa Fernandes's profile photo
Work
Employment
  • Enchanting Marketing
    Managing Director, present
Basic Information
Gender
Female
Story
Tagline
Irreverent copywriter and marketer on a mission to stamp out gobbledygook and to make boring companies charming.
Introduction
Henneke helps companies win customers with persuasive web copy, enchanting blogs, and engaging e-newsletters. Regular contributor to KISSmetrics and Copyblogger.

Places
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Currently
Manchester (UK)
Previously
Hong Kong - Chengdu (Sichuan, China) - Haarlem (Netherlands) - Leiden (Netherlands) - Nottingham (UK)
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