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Henneke Duistermaat
Works at Enchanting Marketing
Lives in Manchester (UK)
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Henneke Duistermaat

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Announcing: A Pain Free Process for Writing Your 'About' Page
How to Boost Your Credibility and Ooze Personality

What's your About page like?

Does it make you and your team mates likeable? Does it attract the right clients to your business? Does it help you sell your products and services?

Writing an About page seems tough. Even experienced copywriters can feel stumped when writing their own About Me page. How do you let your personality shine through? How do you list your achievements without sounding like a windbag?

My new guide, co-written with +Julia Rymut, helps you get unstuck. Discover the 4 essential ingredients of engaging About pages. Get inspired by myriad examples and make writing your About page a breeze.

Get all details and read reviews here: http://www.enchantingmarketing.com/about-us-guide/

Thank you to +Pamela Wilson, +Glen Long, +Carol Tice, +sharon tanton, and +David Bourne for reviewing and recommending this guide.
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I second the thank you to +Pamela Wilson +Glen Long +Carol Tice +David Bourne +sharon tanton  Thank you all for such great reviews!
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How to Nudge Readers to Buy
Mix facts with emotion for more persuasive copy

Does your copy seem to lack a powerfully persuasive tone?

Do your words feel a little flat?

Do you sense something is missing, but you don't know what?

Learn how to mix emotion with logic and nudge readers to buy: http://www.enchantingmarketing.com/facts-and-emotion-in-sales-copy/ (includes 3 copywriting examples)
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Are you losing business due to these 9 landing page goofs?

Boosting conversions seems simple enough.

Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in.

So, why is it that our conversions often suck?

Why doesn’t the register ring more often? Why do people click away rather than take us up on our magnificent offers?

My latest guest post on +Copyblogger  looks at the most common roadblocks that send web visitors stumbling around. Check out these 9 landing page goofs by clicking below, and get the register ringing more often!
Here are the most common landing page roadblocks that send web visitors stumbling around. Avoid them and you’ll see your conversions rates increase!
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Henneke Duistermaat

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Workaholic? Skimping on Sleep and Exercise?
These 4 mindset changes helped me slow down to savor life

Ever feel like everyone is more productive than you?

Are you trying to cram more work into your days?

Breaking through the destructive cycle of bad working habits can feel impossibly tough.

I'm not sure there's an easy cure for workaholics. But 4 attitude changes are helping me to live a slower and happier life.

Check out my new post here: http://www.enchantingmarketing.com/change-workaholic-habits/
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21 Snazzy Copywriting Examples
Get Inspired to Write Your Own Seductive Copy

Ever feel stuck writing? Need a spark to get going?

Let me tell you a little secret about how I learned to write.

I’ve read piles of books about copywriting. Joe Sugarman. Eugene Schwartz. John Caples. Drew Eric Whitman. Robert Collier. And many more. I’ve learned tons from them.

But I’ve learned even more by studying website copy. I dissected the copy and learned why some copy smells fishy, and why some copy enthralls. I learned why some copy bores me, and why other copy pulls me in and seduces me to buy.

And I collected my favorite copywriting examples in my swipe file. Whenever I get stuck with writing, I look at the samples in my collection.

Most copywriters keep their swipe file secret.

But not me.

Today I share 21 of my most favorite copywriting examples; and I've added comments, so this is like a full mini-tutorial on copywriting with examples. Check it out and get your inspiration here: http://www.enchantingmarketing.com/copywriting-examples/

#copywriting  
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Glad you like it, +Nanda kumar :-)
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How to Make Your Message Sticky
So readers remember it forever and ever

I’m pretty sure you know the feeling.

A headline grabs your attention. You click and start reading the post.

But a couple of minutes later, you’re none the wiser.

What’s the post about???

You’ve been consuming words on auto-pilot. Nothing stood out. Nothing made you pay attention. And the message got lost.

In a world of content overload, pixels are cheap and attention comes at a premium. Sharing your ideas may feel impossibly tough.

How can we get our messages heard, understood, and remembered? Check out this post and learn how to make your messages stick: http://www.enchantingmarketing.com/sticky-messages/
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How to Harness the Power of Adjectives
4 Rules to Jump-Start Limp Copy

You know the feeling, don’t you?

You’ve worked hard to write your web page.

You’ve translated features into benefits. You have a strong call to action. You checked for grammar and spelling mistakes.

But when you read your draft copy, you feel it’s dragging on. It lacks energy. A spark is missing.

What should you do? How can you invigorate your content?

Adjectives are the trickiest instruments in your writing toolbox.

Use too many adjectives and your content starts sagging. Use the wrong adjectives and your content becomes icky.

But when you pick powerful adjectives, your content pops, sparkles, and inspires.

4 essential rules guide your choice of adjectives. Follow these rules to inject energy into your writing, and tempt readers to interact, sign up, and buy.

Sound good?

Check out the post by clicking the link below. 
Blog post at Enchanting Marketing : You know the feeling, don’t you? You’ve worked hard to write your web page. You’ve translated features into benefits. You have[..]
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Thank you, +Gaida Rodgers​ :)
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Want more readers to listen, act and buy?
Here's How to Add Power to Your Words

It’s a communicator’s worst nightmare.

Mine, too.

You have ideas to share, but nobody listens. You’re asking for a sale, but you’re ignored. You want to inspire people, but everybody continues doing their own thing.

Sometimes you want to shout HEY! YOU! LISTEN!!!!

But you’d look like an idiot. And you know it wouldn’t work.

So, here's 5 simple tricks to make your words more powerful, so more readers listen to your ideas, act on your advice, and buy your products and services:

1. Powerful writing is simple and to the point - focus on one message.
2. The full stop is the most powerful punctuation mark. Use it generously.
3. Authorities are bossy in a nice way. Use the imperative form to gently nudge and inspire action.
4. Powerful writing is concise and precise. Cut flabby phrases.
5. Borrow authority and steal power. Use testimonials, quotes, endorsements, facts and figures to add substance to your content

For more details and examples of powerful writing, check the full post: http://www.enchantingmarketing.com/how-to-make-words-more-powerful/
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Wow, congratulations, +Melanie Kissell! (by the way, you look far too young to be a grandmother!).
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Are Clichés Lurking in Your Content?
How to avoid the destructive power of clichés

It can happen to the best communicators.

We do our best to write valuable and lively content. We keep our writing to the point, and try to entertain our readers.

And of course we know we should avoid clichés and buzzwords.

But sometimes vapid phrases creep into our writing, weakening the strength of our words.

How can you be sure? How can you spot clichés and avoid their destructive power?

Click the link below, learn the 5 warning signs you're using a cliché and check out the 4 cures (including the contrarian's medicine).
Blog post at Enchanting Marketing : It can happen to the best communicators. We do our best to write valuable and lively content. We keep our writing to the point, and try [..]
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Can this humble writing technique triple your persuasive powers, too?

Does the idea of selling make you choke? Or retch?

Well, today, you can learn a non-slimy writing technique to boost your persuasive powers and sell more.

This trick is not creepy.

The opposite is true: this trick makes you feel more human, natural and humble.

Sound crazy? Bizarre?

Well, it's certainly effective, as proven by scientific research.

Check out this humble writing technique and see your conversions soar: http://www.enchantingmarketing.com/humble-writing-technique/
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Thank you, +Mark Crosling :)
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Launching soon: A guide to writing a tantalizing About page
Can you help us choose a title?

Next month (July), +Julia Rymut and I are planning to launch our guide to writing an About page. This will be a practical guide for small business owners and freelancers.

Current options for main title:
1. How to Write a Tantalizing 'About' Page
2. Write An 'About' Page That's Lipsmackingly Good
3. How to Write a Seductive 'About' Page

Potential subtitles:
A. A Pain-Free Process for Writing About Yourself
B. An Easy Guide to Attract Customers Who Are Dying to Do Business With You
C. An Easy Guide to Making Customers Fall in Love With You
D. An Easy Guide to Boost Your Credibility and Ooze Personality

PS This guide outlines the key ingredients of an About page that helps boost your business. It includes a ton of inspirational examples and worksheets for brainstorming, planning, and writing your own About page.
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We're coming to the finish line-- it's the last day to vote.  What's your fav?
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How to Turn Blah Text Into Persuasive Copy
5 Critical Copywriting Tricks

Feeling overwhelmed when writing your content?

You’re not alone.

Learning to write better copy can be frustrating. Everyone has more tips, more advice, more copywriting rules.

Write tight. Use attention-grabbing headlines. Add features and benefits. Don’t forget the hook. Check your grammar rules and punctuation. No jargon. No adverbs. No … whatever.

Does trying to remember all advice make your head spin?

Check out my latest guest post on Big Brand System with the 5 most critical copywriting rules: http://www.bigbrandsystem.com/persuasive-copy/

Happy Writing!
Creating persuasive copy that moves people to action is easy with these five copywriting tips.
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Thank you, +Eeva Lancaster. Happy writing!
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In her circles
631 people
Have her in circles
2,033 people
Hassaan Khan's profile photo
abdalla bode's profile photo
Lhory Banaag's profile photo
Amy Jo Gengler's profile photo
Alentejo Cottage Rental - Portugal's profile photo
Chloe Richards's profile photo
Angela Bell's profile photo
Deborah Longworth's profile photo
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Work
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  • Enchanting Marketing
    Managing Director, present
Basic Information
Gender
Female
Story
Tagline
Irreverent copywriter and marketer on a mission to stamp out gobbledygook and to make boring companies charming.
Introduction
Henneke helps companies win customers with persuasive web copy, enchanting blogs, and engaging e-newsletters. Regular contributor to KISSmetrics and Copyblogger.

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Currently
Manchester (UK)
Previously
Hong Kong - Chengdu (Sichuan, China) - Haarlem (Netherlands) - Leiden (Netherlands) - Nottingham (UK)
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