Cover photo
Henneke Duistermaat
Works at Enchanting Marketing
Lives in Manchester (UK)
1,724 followers|433,906 views


Henneke Duistermaat

Shared publicly  - 
How to write in a strong voice
The perfect recipe for Caipirinha-style writing

Want to stand out in a dreary world of superficial content?

Develop a unique and strong voice: 

1. Push yourself  outside your comfort zone by making your ideas stronger. Don't be afraid to repeat your ideas from time to time.

2. Skip the ifs, buts and maybes. Use more precise and more emotional words.

3. A long sequence of undulating sentences becomes tiring to read. Mix them up with short sentences for a spark of enthusiasm, and a more dynamic rhythm.

Read more about developing a writing voice here:

Caipirinha is my favorite cocktail. I like mine strong :)
Eeva Lancaster's profile photoLisa Swift's profile photoHelen Bobis's profile photoJaneel Juncker's profile photo
love this ;)
Add a comment...
Want to learn how to write copy that converts?
Join me and +Unbounce on Twitter for Wednesday's #CROchat !
We're getting tips from copywriting pro +Henneke Duistermaat on writing copy that converts in Wednesday's #CROchat . If you're free, hop on Twitter and follow us (@unbounce) to join the conversation! :) 
1 comment on original post
Add a comment...
How to Add Pizzazz to Dull and Rehashed Topics
4 Ways to Get Out of a Writing Funk (and Have Fun)

Ever get tired of writing about the same topic again?

Feeling bored?

It happens to every writer.

In today's blog post I help you make dull topics shimmer and shine:

- Transport readers to a different scene by telling a story
- Use examples as the perfect antidote to dull generics
- Try a fresh metaphor to paint a perfect picture
- Repurpose your post as a visual story

Read the details here:
Elna Cain's profile photoSonja van Vuren's profile photoBelinda Weaver's profile photoMelanie Kissell's profile photo
Thank you, +Mark Crosling :-D

This post took about three hours to write (that's been pretty standard recently) while the drawing took just over an hour (that's a bit longer than usual as I was trying to get the shading right. And it was fun to draw!).

I'd love to do more "infographic-like" drawings, as I did for my two posts before Easter. But they're time-consuming. I'm thinking about reducing my publishing schedule (every other week) so I'll have more time to create "visual posts".
Add a comment...
How to Escape Content Mediocrity
27 Ways to Improve Your Writing Skills

Writing well is difficult, isn’t it?

Sure, you can string a few sentences together to communicate your thoughts.

You know how to correct there’s and theirs, then and than, and you’re and your.

But to write persuasive copy? To create content that goes viral? To engage and enchant?

It can feel like an insurmountable task.

But it doesn’t need to be that hard. To improve your writing skills, start with mastering different mini-skills:

- Practice 9 specific writing techniques
- Study what makes content nourishing
- Develop a sticky writing habit
- Find inspiration and embrace serendipity

Learn the 27 ways to improve your writing skills here:
Leandi Cameron's profile photoEssayCyber Services's profile photoGrace “InkWolf” M. Wolf's profile photoTiffany V's profile photo
Thank you, +Peter Banerjea & +Gaida Rodgers 
Add a comment...
How to Get More Blog Comments
And the tricky truth about whether comments matter

When I launched my blog in November 2012, I was a nervous wreck.

I worried about being a lonely voice whispering in the vast ocean of pixels.

Would people read my first post? Would they leave a comment?

In today's blog post, I discuss whether blog comments matter and what you can do get more comments. This post includes detailed stats about comments, page views and click throughs.

Read here:
Sonja van Vuren's profile photoCathy Presland's profile photo
Add a comment...

Henneke Duistermaat

Shared publicly  - 
Here's How to Find the Courage to Choose Your Own Business Path

Do you struggle to find the perfect blueprint for your business?

Do you sometimes feel a bit lost? Or intimidated by successful online entrepreneurs?

In this week's blog post, I explain how I found the courage to choose my own business path (and how I messed up when launching  my course).

And of course, I tell you how you can choose your own path to build a thriving business, too. Read it here:
Benny Malev's profile photoHenneke Duistermaat's profile photoMichelle Bondesio's profile photoWordPress Building Blocks's profile photo
Haha, yes I agree +Henneke Duistermaat :)
Add a comment...
How to Get Rid of Crappy Content
The 5 Keys to Good Business Writing

Is writing an art?

Or a skill?

Can anyone learn how to write well?

For most of my life, I thought writing was an art. Something special. For talented people only.

But I've found out I was wrong. Totally wrong.

Anyone can learn how to become a good business writer. Even a boring, unartistic and uncreative person like me has learned how to write well.

Want to know how?

Start with the 5 critical components of good business writing:

1. Good business writing starts with empathy. If you don’t know what’s bothering your reader, how can you persuade him to buy your products? If you don’t know what stops him from following your advice, how can you inspire him?

2. Good business writing requires clarity of thought. To communicate your message and inspire your readers, ruthlessly simplify your content. What is your big idea? How can you explain it? How can you simplify it?

3. Good writing harnesses the power of words. When we talk, choosing our words is relatively easy. We get immediate feedback whether we’re understood or not. We can scream, sigh, cry or whisper to add emotion to our words. But when we write we have to be more precise. We have to touch, tickle, and dazzle readers with our words.

4. Good writing has a dynamic rhythm. Like a conversation or music, good writing ebbs and flows. Use short and long sentences. Engage readers with questions. And use soundbites to summarize key thoughts.

5. Good business writing oozes personality. Can a robot write compelling content? Of course not. Good writing requires a dollop of creativity, a dash of personality, a touch of YOU.

Read more:

What do you think distinguishes good writing from crappy business writing?
sharon tanton's profile photo
Add a comment...
Have her in circles
1,724 people
ADM Horeca's profile photo
Miraj Gazi's profile photo
abdul khan's profile photo
Omer Shubert's profile photo
Hostesses in Izmir's profile photo
Scrubly's profile photo
Lynn Pearce's profile photo
Dave Murphy's profile photo
Val Manchuk's profile photo

Henneke Duistermaat

Shared publicly  - 
Grappling With a Crazy Workload?
This One Simple Question Calmed Me Down and Eased My Stress

Do you ever wonder where time has gone?

More and more we’re running around, unsatisfied with our achievements. We’re scared of missing valuable opportunities.

So we listen to one more podcast, open another social media account, add another book to our ever-growing wishlist.

Late last year, I stumbled upon one simple question, that helped me break through this never-ending cycle of getting busier and busier. I radically reduced my working hours. I virtually eliminated stress. And I still got stuff done.

Want to do the same?

Find out how I stumbled on this simple question and how it helped me cope:
Helen Bobis's profile photoBrenda Baldwin's profile photoMonica DeCluette's profile photoSonja van Vuren's profile photo
Thank you, +WordPress Building Blocks - Let's sleep more so we can live our life to the fullest when we're awake! Much better than dragging ourselves through life feeling exhausted, right?

Let me know how you get on, +Teodora Petkova? Thank you for stopping by!
Add a comment...
How to Get Over Your Fears as Entrepreneur

In my interview with the fabulous +Sonia Thompson, we discuss:
- How to silence your critics
- Why getting started is difficult on your own
- A simple process to get over your fear
- The truth about mistakes and the entrepreneurial learning curve
- The often overlooked trait that is basis for building a successful business

Catch the transcript here:
Sonia Thompson's profile photoBart Schroeven's profile photoHenneke Duistermaat's profile photoMelanie Kissell's profile photo
Thank you, +Bart Schroeven. +Sonia Thompson is a good interviewer!
Add a comment...
FREE 40-Point Landing Page Checklist
The Savvy Marketer's Checklist for Seductive Landing Pages

Ever wonder what you could do to stop people from bouncing off your landing pages?

You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video.

But when you check your site’s analytics? You feel soooo frustrated.
And the worst thing is … you don’t know what else you can do. How can you improve your conversion rates?

Check out my latest guest post on Copyblogger and use the 40 tips to improve your landing pages (with a free downloadable poster).
Wondering why your landing pages aren't converting? Use this landing page checklist to see where you've gone wrong or create a new, seductive landing page.
Henneke Duistermaat's profile photoSonja van Vuren's profile photoNanda kumar's profile photosharon tanton's profile photo
Thank you, +Gaida Rodgers. Always good to see your name and face pop up here!
Add a comment...

Henneke Duistermaat

Shared publicly  - 
5 Types of Weak Words
How to Spice Up Bland Content

Do weak phrases sneak into your writing?

Weak words make your content bland, tasteless and chewy.

Look out for these 4 types of weak phrases:

Chewy and tasteless words: Like pineapple peel or walnut husk, you don’t want these words to turn up in your content. They slow down your reader without adding meaning. Examples: Very, actual, in my opinion, really, just

Stale words: At one time these words were strong and powerful. But over time, they’ve lost their meaning—like stale bread. Examples:
Ultimate, stunning, amazing, wonderful, awesome

Doughy words: These words have some taste, but aren’t flavorsome. In moderation, they’re okay, but use them too often and you get a pizza with a doughy crust and no toppings. Examples:
Them, it, there, is, are, was

Words with low nutritional value: A coke quenches your thirst and appears to give energy, but its nutritional value is low. Words with low nutritional value seem to have a meaning, but their meaning is weak. Examples: Nice, bad, effective, successful, good

Want to know what to do with these weak words? Check out my post with further advice and examples:
Stephen Q Shannon's profile photoKatherine Wildman's profile photoHenneke Duistermaat's profile photoSonja van Vuren's profile photo
Thank you, +Katherine Wildman :-D It was so much fun to draw and write this post!
Add a comment...
How to Write a Sparkling Sentence
How to dazzle, touch, and tickle your readers

Ever wonder what makes a sentence good? 

1. Be specific. The biggest problem in business writing is generic gobbledygook.

2. Focus on your reader. Good marketing copy doesn’t feel like a sleazy sales pitch. It’s a cozy conversation with your reader.

3. Make your readers feel something. Add emotion or paint a picture. Make your content more dramatic with action sentences.

4. Keep your average sentence length at 14 words max. A lower average would be better.

5. Be concise. Eliminate each redundant word.

Check out 5 examples of good sentences in today's blog post:

#copywriting #goodwriting #businesswriting  
Sam Wicks's profile photoHenneke Duistermaat's profile photoRamesh Singaram's profile photoMel Bell's profile photo
Ha! yes, well spotted, +Sam Wicks 
Add a comment...
Have her in circles
1,724 people
ADM Horeca's profile photo
Miraj Gazi's profile photo
abdul khan's profile photo
Omer Shubert's profile photo
Hostesses in Izmir's profile photo
Scrubly's profile photo
Lynn Pearce's profile photo
Dave Murphy's profile photo
Val Manchuk's profile photo
  • Enchanting Marketing
    Managing Director, present
Basic Information
Irreverent copywriter and marketer on a mission to stamp out gobbledygook and to make boring companies charming.
Henneke helps companies win customers with persuasive web copy, enchanting blogs, and engaging e-newsletters. Regular contributor to KISSmetrics and Copyblogger.

Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Manchester (UK)
Hong Kong - Chengdu (Sichuan, China) - Haarlem (Netherlands) - Leiden (Netherlands) - Nottingham (UK)
Contributor to