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Henneke Duistermaat
Works at Enchanting Marketing
Lives in Manchester (UK)
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Henneke Duistermaat

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Flaky Writing? Try These 8 Tips to Write Fascinating Content With Substance

I bet it has happened to you.

You read a headline, and full of anticipation you click through. But the article is disappointing. Superficial. Without substance.

As a writer, it’s a scary thought. Could it be that our precious words disappoint our readers, too?

It’s hard to know. Because we don’t see readers yawning. We don’t see them clicking away. We don’t hear their deep sighs of disappointment because they feel they’ve wasted their time.

I’ve written a lot about polishing your writing.

But let’s be frank.

All that editing is a waste of time if content lacks substance. You can’t transform flaky content into enchanting articles, just like a master diamond cutter can’t transform an ordinary piece of rock into a sparkling diamond.

So how do you know whether your article lacks substance? And how do you fix it? Check out my article below and learn how to write more fascinating content. 
Does your content exceed reader expectations? Does it go beyond the online echo chamber? Learn how to add value to readers by writing with substance.
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I truly love you, you write with your Heart and Soal. I will definitely Follow, your writing.
Thank you very much.
David Eide.
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How to Make Your Blog Soooooo Engaging That Readers Beg for More

Why do people come back to read your posts?

How can you build a thriving blog community?

In today's post, I suggest 5 reasons why people come back to read more:

- Be generous
- Stop trying to be liked
- Connect on multiple levels
- Be vulnerable
- Use a consistent, conversational tone

Click the link below, read the post, and find out why my commenters are reading my blog ...
No blog comments? No fans? Here's how to write engaging blog posts and build a thriving blog community.
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47 Steal-Worthy Headline Examples
Steal These Nifty Formulas From Popular Blogs

Does writing headlines give you a headache? 

You've slaved over your blog post. You've shared your best tips. You want to help your readers. 

But now you're stuck.

After three days of trying different versions, you STILL haven't found a headline that sounds good enough. 

Should you give up on this post? 

Or publish it with a lousy headline? 

For today's post, I've scoured the web for hours and hours, analyzing headlines on popular blogs.

Want to learn how to write irresistible headlines? And get more clicks, more readers, and more social shares?

Check out these 10 proven formulas by clicking below. (Formula #8 surprised me - you don't see it a lot, but it performs like a dream).

This is probably the most in-depth post I've ever written ... Enjoy! And Happy New Year!
Does writing headlines give you a headache? Steal these proven formulas to grab attention, grow your traffic, and boost social media shares.
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Thank you, +Gillian Hunt. These formulas should work in any type of business!
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Not Feeling Good Enough?
Here's how to thrive in 2016

Ever feel like you should do more?

Do you wonder whether you’re missing out?

When working online, it’s easy to get trapped in a cycle of not feeling good enough. The internet conspires against us. Always telling us to do more. And showing us how well everyone else is doing.

It’s easy to get trapped in a cycle of feeling inadequate, and thinking you should do more.

Click below to learn how I learned to slow down and how I broke through the destructive cycle of not feeling good enough, perfectionism and procrastination.
Always feel like you should do more? Learn how I broke through the destructive cycle of feeling inadequate, perfectionism and procrastination.
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You Are so write your words touch people Hearts in such a Beautifull Harmony, you have the Gift. Thank you David Eide.
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How I Turned 31 Measly Words Into a Valuable Blog Post
A 5-Step Process to Beat Blogging Fatigue

Sometimes, the thought of writing another blog post induces a thumping headache.

You want to curl up in bed and forget about your blog. Forget about your readers. Forget about running your business. The whole blogging thing feels meaningless. Futile. Pointless.

But you know readers are waiting for your next update.

And you’ve promised yourself to write every week. Because if you wouldn’t write every week, you’d never publish anything. You must practice discipline.

So you leaf through your notebook with ideas. You have ten, twenty good ideas for blog posts. But today, none of them feels right. Too complicated. Too cheerful. Not what you want to write.

But then you spot a teeny-tiny idea, and you wonder … can you turn this snippet into a solid blog post? A post that’s fun and valuable?

Check out this 5-step process and learn how to turn a few measly words into a solid article that your readers enjoy and share:
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4 Silly Mistakes With Verbs
Don't make your readers yawn and editors cringe

Can I tell you a quick story?

My boyfriend and I hadn’t been dating for long;  and on one memorable night, we went to the movies: A documentary about Tibet.

18 years later, my husband still teases me about it.

The cinematography was breathtaking. The topic interested me—a few years earlier, I had traveled to Tibet, and was fascinated by the culture, the people, and the landscape.

But still …

I fell asleep.

How could that happen?

There was little action in the movie. What could have been a 60-minute story was dragging on for over 3 hours.

Yucky verbs have the same effect. They drag readers down and make them yawn.

Check out how to use your verbs correctly so you can boost your persuasiveness and keep readers engaged:
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This 3-Act Business Story Will Do Your Selling for You
The Easy Peasy Method for Business Storytelling

Do you wonder whether storytelling requires a special talent?

I used to think exactly the same. 

The books I read about storytelling left me disoriented and befuddled. Heroes? Drama? A plot? The protagonist? The mentor? Story arcs? 

How does that apply to my business????

But by studying business stories on websites, I learned that business stories can be so simple that every business owner can tell them. You only need to learn how to tell a short 3-act story:

1. Describe a problem
2.  Explain the breakthrough
3. Tell how it feels to have the problem resolved

Want to learn how to write stories that sell? Check out my post including 3 examples:
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Glad to hear that, +József Zsolt Viczena​ :)
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Have her in circles
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Henneke Duistermaat

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Want to Stand Out in a Sea of Grey Content?
Learn how to develop a unique voice

Does your content really sound like you?

Do readers recognize your writing?

A strong voice helps your content stand out; it pulls readers closer to you because they feel like they know you. When they read your emails, blog posts, or sales pages, it's like they hear your voice.

Does developing unique and engaging voice in your writing feel like an impossible task? It might be easier than you think.

Click below for a free tutorial on voice in writing. Enjoy! 
Ever wish your writing sounded more like you? So you can entice your readers to come back to "hear" your voice? Check out this tutorial on finding your voice.
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How to Write With Clarity
A Simple 4-Step Method to Get Your Message Heard

It happens to the best writers sometimes.

We try to simplify our message. We do our best to write with clarity.

But when web visitors read our content, they get confused.

Web readers are in a hurry. They get easily distracted. So we must make our web content so simple, so crystal-clear that even readers racing around the internet get hooked.

Want to make your content clearer, simpler, and more persuasive? Want readers to follow your advice? And buy from you?

Follow this simple 4-step method for more effective communication:

1. Stop confusing your readers with fuzzy messages. Define one single message to communicate for each piece of content.

2. Add signposts to keep readers engaged; remind them why they should care about reading your content.

3. Avoid abstract language. Instead, make your message memorable with vivid imagery.

4. Use simple words for easy reading.

Want to write with clarity? Read the tutorial here:
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Have fun, +Sue Anne Dunlevie!
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How to Paint Vibrant Pictures With Your Words
Get Inspired by These 14 Metaphor Examples

You know the feeling, don’t you?

You’ve poured all your energy into writing an article. You’ve shared your best tips. You’ve edited each sentence.

But despite all your efforts, your article still feels bland. You know a metaphor would add a dash of fun, and a splash of personality. But how on earth do you dream up a metaphor?

Start with giving yourself permission to have fun, and allow your mind to wander freely. Create a sense of play, and look for connections between two completely different topics. To make a metaphor work:

- Compare things at the same level—a process to a process, or a thing to a thing
- Add details to make the metaphor vivid—if possible, engage different senses

Shall I show how? Check out my article by clicking the picture below.
Ever wondered how you can dream up metaphors? Get inspired by these examples and learn exactly why these metaphors work. Learn how to make your message sticky.
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Yes, +Sue-Ann Bubacz, I need a little more color in my life ;-) 
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Why You May Ignore These 3 Writing Rules

Feeling a little rebellious? Fed up with following rules?

Me, too.

Everyone tells us what to do. Eat more fruit. Drink less alcohol. Get up early. Don’t jump red traffic lights. Hold the handrail.

I know I’m guilty, too. Almost weekly, I’ve been telling you how to write and which mistakes to avoid.

So, today is different. In today's post, you discover 3 writing rules you can ignore, so your writing life becomes a little easier, and perhaps your writing even gets better, too.

Check out the three rules and learn why you should ignore them:
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And here's my #2 writing rule:
See rule #1 ;-)
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How to Run Your Solo-Biz Without Going Crazy, Burning Out, or Feeling Like a Miserable Failure
14 Honest Lessons Learned From 3 Years in a Solo-Business

Success stories. The perfect blueprint. The 6-figure launch.

When you read how others are running their solo-businesses, it seems to be smooth sailing. They know what they’re doing. They know where they’re heading. And they execute their plans with precision and flair.

Do you sometimes feel a tinge of envy?

You’re slaving away at your desk, and you get nervous about your ever-growing to-do list. You don’t seem to make any progress at all. How can you create the business you’re dreaming of?

The truth is that few businesses are as successful as those stories you hear. And running our own businesses is much messier than most people like to admit.

In today's post, I share 14 honest lessons and surprising tips about my first 3 years of running Enchanting Marketing:

1. A one-person business isn’t agile
2. When you feel overwhelmed, make a list
3. When the world is against you, stop trying to control it
4. Don’t set yourself impossible standards
5. Putting yourself out there is scary
6. Each business phase requires a different focus
7. Don’t get stuck when planning, because you don’t know what will happen
8. Don’t listen to the naysayers
9. Don’t expect your business to snowball
10. Content marketing is a tough job
11. Writing brings clarity and joy
12. Schedule work
13. Ignore most online advice
14. Don’t ever be ashamed of feeling stuck or overwhelmed

Read the details here:

PS Enchanting Marketing turns 3 years' old on Friday :-)
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Yes, as long you have the right partner. Looking from the outside, the two of you seem a super-team, +sharon tanton & +Sonja Jefferson.
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Have her in circles
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  • Enchanting Marketing
    Managing Director, present
Basic Information
Irreverent copywriter and marketer on a mission to stamp out gobbledygook and to make boring companies charming.
Henneke helps companies win customers with persuasive web copy, enchanting blogs, and engaging e-newsletters. Regular contributor to KISSmetrics and Copyblogger.

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Manchester (UK)
Hong Kong - Chengdu (Sichuan, China) - Haarlem (Netherlands) - Leiden (Netherlands) - Nottingham (UK)
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