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Henneke Duistermaat
Works at Enchanting Marketing
Lives in Manchester (UK)
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Henneke Duistermaat

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Use These 6 Transtional Tricks to Craft a Smooth Reading Experience
How to let readers glide through your content

I bet it has happened to you.

You’re reading an article online. After a few seconds, you can’t remember what you’re reading and why. You’ve lost track.

Sound familiar?

When we read someone else’s content, it’s easy to spot the friction. We stumble across a phrase. We misinterpret a reference. We get confused and reread a sentence. Or worse, we have to go back a few paragraphs to pick up the flow.

Whenever that happens, the writer has failed to communicate with clarity.

But how do you, as writer, prevent readers from losing track? How do you keep readers engaged?

This article discusses 6 transition tricks for keeping your readers on track. Check it out here: http://www.enchantingmarketing.com/transitional-phrases-and-sentences/
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Hello!
I am looking for communicators for our software development business: mun.idls.ro
If you would offer your services, let us schedule a Hangout and talk about this!
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Henneke Duistermaat

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Announcing: A Pain Free Process for Writing Your 'About' Page
How to Boost Your Credibility and Ooze Personality

What's your About page like?

Does it make you and your team mates likeable? Does it attract the right clients to your business? Does it help you sell your products and services?

Writing an About page seems tough. Even experienced copywriters can feel stumped when writing their own About Me page. How do you let your personality shine through? How do you list your achievements without sounding like a windbag?

My new guide, co-written with +Julia Rymut, helps you get unstuck. Discover the 4 essential ingredients of engaging About pages. Get inspired by myriad examples and make writing your About page a breeze.

Get all details and read reviews here: http://www.enchantingmarketing.com/about-us-guide/

Thank you to +Pamela Wilson, +Glen Long, +Carol Tice, +sharon tanton, and +David Bourne for reviewing and recommending this guide.
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I second the thank you to +Pamela Wilson +Glen Long +Carol Tice +David Bourne +sharon tanton  Thank you all for such great reviews!
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Henneke Duistermaat

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Want more readers to listen, act and buy?
Here's How to Add Power to Your Words

It’s a communicator’s worst nightmare.

Mine, too.

You have ideas to share, but nobody listens. You’re asking for a sale, but you’re ignored. You want to inspire people, but everybody continues doing their own thing.

Sometimes you want to shout HEY! YOU! LISTEN!!!!

But you’d look like an idiot. And you know it wouldn’t work.

So, here's 5 simple tricks to make your words more powerful, so more readers listen to your ideas, act on your advice, and buy your products and services:

1. Powerful writing is simple and to the point - focus on one message.
2. The full stop is the most powerful punctuation mark. Use it generously.
3. Authorities are bossy in a nice way. Use the imperative form to gently nudge and inspire action.
4. Powerful writing is concise and precise. Cut flabby phrases.
5. Borrow authority and steal power. Use testimonials, quotes, endorsements, facts and figures to add substance to your content

For more details and examples of powerful writing, check the full post: http://www.enchantingmarketing.com/how-to-make-words-more-powerful/
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Wow, congratulations, +Melanie Kissell! (by the way, you look far too young to be a grandmother!).
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Are Clichés Lurking in Your Content?
How to avoid the destructive power of clichés

It can happen to the best communicators.

We do our best to write valuable and lively content. We keep our writing to the point, and try to entertain our readers.

And of course we know we should avoid clichés and buzzwords.

But sometimes vapid phrases creep into our writing, weakening the strength of our words.

How can you be sure? How can you spot clichés and avoid their destructive power?

Click the link below, learn the 5 warning signs you're using a cliché and check out the 4 cures (including the contrarian's medicine).
Blog post at Enchanting Marketing : It can happen to the best communicators. We do our best to write valuable and lively content. We keep our writing to the point, and try [..]
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Can this humble writing technique triple your persuasive powers, too?

Does the idea of selling make you choke? Or retch?

Well, today, you can learn a non-slimy writing technique to boost your persuasive powers and sell more.

This trick is not creepy.

The opposite is true: this trick makes you feel more human, natural and humble.

Sound crazy? Bizarre?

Well, it's certainly effective, as proven by scientific research.

Check out this humble writing technique and see your conversions soar: http://www.enchantingmarketing.com/humble-writing-technique/
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Thank you, +Mark Crosling :)
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21 Snazzy Copywriting Examples
Get Inspired to Write Your Own Seductive Copy

Ever feel stuck writing? Need a spark to get going?

Let me tell you a little secret about how I learned to write.

I’ve read piles of books about copywriting. Joe Sugarman. Eugene Schwartz. John Caples. Drew Eric Whitman. Robert Collier. And many more. I’ve learned tons from them.

But I’ve learned even more by studying website copy. I dissected the copy and learned why some copy smells fishy, and why some copy enthralls. I learned why some copy bores me, and why other copy pulls me in and seduces me to buy.

And I collected my favorite copywriting examples in my swipe file. Whenever I get stuck with writing, I look at the samples in my collection.

Most copywriters keep their swipe file secret.

But not me.

Today I share 21 of my most favorite copywriting examples; and I've added comments, so this is like a full mini-tutorial on copywriting with examples. Check it out and get your inspiration here: http://www.enchantingmarketing.com/copywriting-examples/

#copywriting  
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Glad you like it, +Nanda kumar :-)
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How to Make Your Message Sticky
So readers remember it forever and ever

I’m pretty sure you know the feeling.

A headline grabs your attention. You click and start reading the post.

But a couple of minutes later, you’re none the wiser.

What’s the post about???

You’ve been consuming words on auto-pilot. Nothing stood out. Nothing made you pay attention. And the message got lost.

In a world of content overload, pixels are cheap and attention comes at a premium. Sharing your ideas may feel impossibly tough.

How can we get our messages heard, understood, and remembered? Check out this post and learn how to make your messages stick: http://www.enchantingmarketing.com/sticky-messages/
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The Old-School Way for Making Money From Your Blog

You can call me old-fashioned.

On Sunday, I made 42 spicy meatballs. For each small meatball, I measured the minced meat in the palm of my hand. I rolled the little ball between my hands until its shape was imperfectly perfect.

42 minutes of meatball meditation.

I’m old-fashioned in numerous ways. I enjoy a romantic dinner—a slow savoring of food and wine, and company. I hate tweeting and whatsapping in between sipping my wine and feasting on my steak.

And I’m building my internet business using these old-fashioned slow-movement principles, too.

1. Generosity. If my business was a garden, then my blog posts would be a colorful display of flowers. Lavender, bougainvillea, fuchsias. Mostly in my favorite color (purple of course!). You can walk around this garden and enjoy my flowers. It’s free.

2. Connection. If my business was a garden, then I’d have benches for you and me to sit on and chat. You’d bring your thermos with coffee, and I’d be slurping my green tea.

3. Personality. These days, we “talk” with call center menus. We get canned email responses. We can automate almost everything. But we crave a human touch. In my little garden, you know I’ve watered the seedlings, mowed the grass, and it was me, not a robot, chatting with you and laughing at your jokes.

4. Products. At business school I was taught to focus on the projects that bring in most money. In my marketing classes I was told how to manipulate prices to determine maximum profit. But as a solo-gardener, I’ve learned more important lessons. Design your garden around your personality to attract the right visitors. Spend some time drinking tea and chatting. Find your tribe and learn how you can help them.

Learn more in the full post: http://www.enchantingmarketing.com/how-to-make-money-from-your-blog/

Happy gardening!
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Thank you, +Larry G. Maguire & +Mark Crosling - I learn from every drawing :-)
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How to Nudge Readers to Buy
Mix facts with emotion for more persuasive copy

Does your copy seem to lack a powerfully persuasive tone?

Do your words feel a little flat?

Do you sense something is missing, but you don't know what?

Learn how to mix emotion with logic and nudge readers to buy: http://www.enchantingmarketing.com/facts-and-emotion-in-sales-copy/ (includes 3 copywriting examples)
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Are you losing business due to these 9 landing page goofs?

Boosting conversions seems simple enough.

Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in.

So, why is it that our conversions often suck?

Why doesn’t the register ring more often? Why do people click away rather than take us up on our magnificent offers?

My latest guest post on +Copyblogger  looks at the most common roadblocks that send web visitors stumbling around. Check out these 9 landing page goofs by clicking below, and get the register ringing more often!
Here are the most common landing page roadblocks that send web visitors stumbling around. Avoid them and you’ll see your conversions rates increase!
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Workaholic? Skimping on Sleep and Exercise?
These 4 mindset changes helped me slow down to savor life

Ever feel like everyone is more productive than you?

Are you trying to cram more work into your days?

Breaking through the destructive cycle of bad working habits can feel impossibly tough.

I'm not sure there's an easy cure for workaholics. But 4 attitude changes are helping me to live a slower and happier life.

Check out my new post here: http://www.enchantingmarketing.com/change-workaholic-habits/
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Launching soon: A guide to writing a tantalizing About page
Can you help us choose a title?

Next month (July), +Julia Rymut and I are planning to launch our guide to writing an About page. This will be a practical guide for small business owners and freelancers.

Current options for main title:
1. How to Write a Tantalizing 'About' Page
2. Write An 'About' Page That's Lipsmackingly Good
3. How to Write a Seductive 'About' Page

Potential subtitles:
A. A Pain-Free Process for Writing About Yourself
B. An Easy Guide to Attract Customers Who Are Dying to Do Business With You
C. An Easy Guide to Making Customers Fall in Love With You
D. An Easy Guide to Boost Your Credibility and Ooze Personality

PS This guide outlines the key ingredients of an About page that helps boost your business. It includes a ton of inspirational examples and worksheets for brainstorming, planning, and writing your own About page.
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We're coming to the finish line-- it's the last day to vote.  What's your fav?
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Work
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  • Enchanting Marketing
    Managing Director, present
Basic Information
Gender
Female
Story
Tagline
Irreverent copywriter and marketer on a mission to stamp out gobbledygook and to make boring companies charming.
Introduction
Henneke helps companies win customers with persuasive web copy, enchanting blogs, and engaging e-newsletters. Regular contributor to KISSmetrics and Copyblogger.

Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manchester (UK)
Previously
Hong Kong - Chengdu (Sichuan, China) - Haarlem (Netherlands) - Leiden (Netherlands) - Nottingham (UK)
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