My business travels and conversations with small independent business owners throughout the United States have caused me to rethink and refocus my efforts. I have turned my attention and efforts into extending the power of today's Internet technologies to local independent business owners so they can effectively and profitably 1) compete with the big-box stores in their communities, 2) provide liveable-wage employment for their staff, and 3) expand the business so it remains a viable part of a growing community. After all, the local independent business owner is the true life blood of every community.
My goal is to use the Internet to drive more paying customers (not just visitors or people who want to kick-the-tires) to your brick-and-mortar business and help you continue to realize your dreams. Big-box stores have forced many small business in every community to close their doors or downsize just to survive. Now, we have our government dictating that you must provide health care and paid time off for employees, further eroding your profits. What used to be full-time jobs have been turned into part-time jobs that are not able to support your employees' families as they once did.
For the small business, it's not enough any more to just have a website. You must be connected to potentail and existing customers through the world of social media, online business directories, email and text messaging. Your website must be optimized so search engines will index your website and place you on the first search engine results page. You must keep up with your personal and business reputation on the Internet. People are talking about you online whether you like it or not.
Let me ask you a few questions to help you guage where you are in building a profitable onlie presence for your business.
Does your business' website provide a professional representation that reflects the pride you have in your business?
Do you believe your website is fine but it doesn’t do anything, the content remains static and you never hear anything about it except for paying the monthly hosting fee to keep it running?
Is your website simply an online brochure that has never progressed beyond that point?
Have you done email marketing blasts but they were worthless, no one paid attention and the results were terrible?
Are you resisting running an email campaign for fear of becoming a spammer because you don't really know how to do it properly?
Are you staying on top of your social media accounts, adding to them at least once a week?
Do you even have any social media accounts for your business?
When was the last time you ran a Google search on your business to find out what people are saying about you and your business?
Has your website become a money pit? Are you generating enough business from your website to at least pay the monthly hosting fee to keep it running?
HeiserHouse will help you strategically build your online and presence and keep you abreast of what people are saying about your business. We will provide the means for you to actively engage your website visitors and customers, creating a consistent flow of traffic through your front doors.
So, let's start the conversation. Call us! Initial consultations are always free.
Just the Facts:
73% of all online activity is related to local content (Google)
82% of local searchers follow up with a phone call or show up on your doorstep
66% of Americans use local search to find local businesses
54% of Americans have replaced phone books (Yellow Pages & Business Directory) with internet and local search
43% of search engine users are seeking a local merchant with the intent of buying offline
41% of consumers say they use a location in their search – “Dentist in San Angelo”
Source: comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.