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Heike Lück
Works at luna-park GmbH
Attended Rheinische Friedrich-Wilhelms-Universität Bonn
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Heike Lück

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Juhu! Aus Versehen gelöschte Datenansichten, Kontent etc. können demnächst innerhalb von 35 Tagen wieder hergestellt werden!
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Introducing Trash Can: Data Recovery in Analytics

We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from Google Analytics. Thanks to feedback from our users, we’re pleased to introduce a new feature to provide a safety net each time you delete a view, property or account from your Google Analytics account: the Trash Can. Read more about it in today's post, linked below.
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Heike Lück

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Schema Daten als Custom Dimensions via Tag Manager in Google Analytics übertragen:
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AdWords Konten Reports in Google Analytics
 
Introducing Accounts reports in the AdWords reporting section of Google Analytics
/by +Joan Arensman  #analytics   #adwords  

Many advertisers have two or more AdWords accounts linked to a single Google Analytics property. To simplify their data gathering and reporting, we are launching a new Accounts report in the AdWords section of Google Analytics. (http://goo.gl/PQA8wy)

This report allows these advertisers to see their aggregated Acquisition, Behavior and Conversion metrics for each account on a single row. If you want to drill in, just click on any account to see the Campaigns in that particular account.

As with any AdWords report in GA, this new report shows you both AdWords metrics (Impressions, Clicks, CPC, etc.) and GA metrics (bounce rate, time-on-site, % new users, etc.). Use these metrics to get a better understanding of how AdWords traffic performs on your website or in your app.

For more, check out our Help Center article: http://goo.gl/PQA8wy
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Heike Lück

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Wie Google funktioniert
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Across industries and around the world, technology is shaking up the old rules of business at what seems like a faster rate every day. Thanks to the internet, mobile devices and cloud computing, consumers are more empowered than ever, and individuals and small teams have the tools to make a huge impact.

To keep up, every business will have to adapt. This represents an incredible challenge, and an enormous opportunity. Over the course of the decade we spent leading Google, +Jonathan Rosenberg   and I had to relearn everything we thought we knew about running a successful business. To help you build from what we discovered, we’ve put together this brief guide with our rules for success in the Internet Century.

We hope it serves to encourage and inspire you. If you find it useful, there’s much more in our book at HowGoogleWorks.net.

#HowGoogleWorks #google #business #management


http://www.slideshare.net/ericschmidt76/how-google-works-final-1
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating. In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google. Covering topics including corporate culture, strategy, talent, decision-making, communication,...
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Heike Lück

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Searchmetrics hat wieder die wichtigsten SEO Ranking Faktoren aufgelistet: 
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Die neue Studie von Searchmetrics sollte jeder SEO lesen. (lbe)
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Searchmetrics hat die Ergebnisse ihrer alljährlich erscheinenden Untersuchung über SEO-Rankingfaktoren veröffentlicht. Sie thematisiert in diesem Jahr vor allem die Bedeutung relevanter Inhalte, der technischen Architektur und eines hochwertigen Linkprofils.
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Heike Lück

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Wir veranstalten am Abend vor der dmexco wieder ein Get Together im Sünner Keller mit lecker Kölsch und kölschen Tapas. Wer sich mit Web Analytics und Online Marketing auseinandersetzt und Lust auf ein bisschen ungezwungenes Networking hat, kann gerne vorbei kommen. Teilnahme ist kostenlos, über eine Registrierung über Eventbrite freuen wir uns:
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Eventbrite - Digital Analytics Association Germany presents dmexco Pre-Event DAALA im Kölner Sünner Brauhaus mit luna-park - Dienstag, 9. September 2014 at Sünner Keller, Köln, NRW. Informieren Sie sich über das Event und darüber, wie Sie an Tickets gelangen.
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Have her in circles
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Heike Lück

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AdWords Treemaps - auf Deutsch: Strukturkarten sind mittlerweile auch in den ersten deutschen Konten angekommen
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Google Analytics' new Treemaps report allows for lightning-fast analysis. Contributor Matt Lawson goes through some analyses to use in your account.
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Google Analytics Filter können nun verifiziert werden. Das Tool zeigt einem dann wie viele Besuche etc ohne Filter und mit Filter in eine Datenansicht einlaufen. 
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Helpful Tip: Save time and protect your data by testing filters before applying them to a view

Filter verification lets you preview the effects of a filter on incoming traffic before the filter is actually created. There are a number of reasons why verifying your filters is beneficial:

- It takes time (as much as 24 hours) before filter effects become visible in your data. Filter verification lets you see the possible effects of your filter in the present moment.

- Filter effects are permanent: filtered data cannot be restored to its original, unfiltered state. Filter verification can help you catch errors or problems before you save the filter and possibly impact real data in undesirable ways.

- Filter verification makes trying out variations of your filters much more convenient than without the verification feature.

For these reasons, it's good idea to always verify a filter before saving it.
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Portent hat eine Liste von 43 Tools für Marketing-Menschen zusammen gestellt. Da ist sicher für den ein oder anderen etwas dabei. 
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Modern marketers are mutts: We have to write, edit, produce, plan, measure, learn, listen, speak and otherwise pull miracles out of our rear ends on
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Heike Lück

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Benchmarking wird in den nächsten Wochen ausgerollt!
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Benchmarking Reports have come to Google Analytics!
#analytics   #benchmarking   #googleanalytics  

These reports, which showcase key acquisition and engagement metrics for your website, can help you spot industry trends, set goals, and answer questions like, “Which channels should I be investing more in?” You can even see how you compare to sites with more traffic, giving you key insight into what it will take to the next level.  

Benchmarking reports allow you to situate your business among 1600 industry categories, 1250 markets and 7 size buckets. The reports are are rolling out over the next few weeks to all Google Analytics users who have opted in to share their data anonymously in the “Audience” section of the reporting interface. Happy Analyzing!
Analytics users can now compare their results to peers in their industry, choosing from 1600 industry categories, 1250 markets and 7 size buckets. Benchmarking leverages the footprint of Google Analytics and can help you set meaningful targets, spot trends occurring across industries and answer ...
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und hier eine Anleitung dazu: http://online-behavior.com/analytics/benchmarking
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Google Analytics BigQuery Daten ohne Samplingverluste und ohne Premium auswertbar machen - mit Hilfe von Keen IO
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Das Google+ Partner Playbook - schön gemacht. 
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Google releases their official partner playbook for Google+!

For those who think Google has sidelined Google+, think again. Google has released the Google+ Partner Playbook, and it's filled with easy to follow material on getting the most out of Google+

Here's what is covered:

- Getting Started
- Promote Your Presence
- The Stream
- Google+ Pages
- Hangouts
- Communities
- Photos
- Events

See the full pdf guide here: http://bit.ly/1AOlUHS

#googleplustips   #googleplusguides   #gettingstartedongoogleplus  
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People
Have her in circles
224 people
Frederic Binzenbach's profile photo
PAINTS Multimedia GmbH's profile photo
Mareike Doll's profile photo
Füsun C's profile photo
Tim M. Hölscher's profile photo
Nihan Aydin's profile photo
ruggero casesa's profile photo
Tiziana Gamp's profile photo
John Dezember's profile photo
Basic Information
Gender
Female
Looking for
Networking
Work
Occupation
Consultant Search & Analytics
Employment
  • luna-park GmbH
    Consultant Search & Analytics, 2010 - present
  • erdbeerlounge GmbH
    Community Manager, 2008 - 2010
Education
  • Rheinische Friedrich-Wilhelms-Universität Bonn
    Linguistics, History, German language and literature studies, 2002 - 2007
Links
Heike Lück's +1's are the things they like, agree with, or want to recommend.
SEO Day
market.android.com

Der SEO Day 2013 ist die Fachkonferenz für Suchmaschinenoptimierung im Rheinland. Mittlerweile zählt der SEO-Day im 3. Jahr mehr als 1.000 T

Keyword suggestion tool — Google suggest scraper — Übersuggest
suggest.thinkpragmatic.net

Get thousands keywords ideas in a minute with this amazing keyword suggestion tool: Übersuggest is Google Suggest on steroids!

myGooglePlus
mygoogleplus.de

Google+ Blog, News- & Infomagazin

Search Engine Land: News On Search Engines, Search Engine Optimization (...
searchengineland.com

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Go

Erpresser droht Shopbetreiberin mit Google-Herunterstufung: Ranking als ...
www.internetworld.de

Cyber-Kriminalität hat viele Facetten: Ein Onlineshop wurde von einem Erpresser mit gezielter Herabstufung in den Ergebnissen von Google bed

A peek into how I do link building in a boring industry
www.seerinteractive.com

Happy Holidays everyone, today (like 10 minutes ago) I was working on this project to expand my thinking on how to improve QUALITY linking o

Royal Canin Intense Hairball 34 Sparpaket 2x10kg
www.fressnapf.de

Royal Canin Intense Hairball 34 Sparpaket 2x10kg von Royal Canin bei Fressnapf zu günstigen Preisen online kaufen. Fressnapf ist Europas grö

10 Steps to a Successful SEO Migration Strategy
searchenginewatch.com

One of the most critical aspects of a search optimization campaign is to have a comprehensive and effective strategy to handle content migra

5 Filters Everybody Should Use In Their AdWords Account
searchenginewatch.com

It's the dream. To be able to log into AdWords and instantly find the changes you need to make. Well that's the trick that long-time paid se

Maurach | Winterurlaub | Tirol in Österreich
beta.tirol.at

Besucher lockt die Ortschaft auf 970 Metern Höhe mit Gelegenheiten zum Eislaufen. Sichern Sie sich jetzt Ihren erlebnisreichen Tirol-Urlaub

7 Killer Tools in AdWords Editor
www.seomoz.org

In PPC management time is always an issue, and a minute cannot be wasted waiting for a web page to load or for changes to your account to be

Creating a Mobile Profile in Google Analytics
www.seerinteractive.com

Capture mobile-only traffic with a custom mobile profile. This profile captures more than Google Analytics mobile reporting alone.

Excel-Inside Solutions - Dynamische Wortwolke oder tag cloud in Excel er...
www.excel-inside.de

Wortwolke (tag cloud) zur Informationsvisualisierung in Excel. Abhängig von der Häufigkeit von Begriffen, wird die Schriftgröße entsprechend

How Google Analytics Custom Reports Helped My Client to Increase His Rev...
www.seomoz.org

I often wonder how the life of an SEO consultant would have been if there was no Google Analytics. I mean, sure in that case a lot of paid t

Google Releases Ten Videos On Rich Snippets
searchengineland.com

Google has released ten different videos for webmasters on how rich snippets work. Google’s rich snippets are special markups used by webmas

How To 'Excel' At Search Marketing
www.webanalyticsworld.net

Learn which excel formulas are most useful in search engine marketing (SEM) and see practical examples of how to use them on a daily basis t

Buying Analytics Technology Without Hiring Great Analysts [cartoon] | On...
online-behavior.com

A common mistake companies make is to buy expensive and robust Analytics tools without having the brains to extract insights from it.

9 Ways You Can Improve Your Infographic Pitches to Blogs & Websites
searchenginewatch.com

Over the past year, I’ve worked on approximately 20 different infographics for a single client. One of the most frustrating things about the

Email Marketing: Campaign Analysis, Metrics, Best Practices
www.kaushik.net

Email is an amazingly profitable marketing channel, if done right. So which email metrics matter? Learn 12 metrics dripping with insights!

Disable personalized search with this search plugin • Yoast
yoast.com

Yoast: Nice: review of the top 3 SEO plugins by http://t.co/c15OAKgl http://t.co/pT6inwvw ReTweet Reply. About Me; Hire Me; Speaking; Contac

Wir hatten nicht reserviert, die Wartezeit auf einen Tisch wurde uns mit einem Gläschen Wein aufs Haus versüßt. Gegessen haben wir das T-Bone Steak und das American Tenderloin. Beides war ausgezeichnet, das Tenderloin sehr zart und perfekt gebraten. Die Bedienung (Pren) war sehr freundlich. Unser Nachtisch, der Schokokuchen, war auch nicht von schlechten Eltern. Kann das Block House nur weiter empfehlen.
Public - a year ago
reviewed a year ago
Kassler war super (schöne krosse Kruste und leckere Sauce), Bedienung sehr freundlich und die Molle (trübes Bier) war lecker. Kann ich nur weiter empfehlen!
Public - a year ago
reviewed a year ago
Unbedingt den Waldler (himbeerschnaps) probieren!
Public - 2 years ago
reviewed 2 years ago
Food: GoodDecor: Very GoodService: Good
Public - 2 years ago
reviewed 2 years ago
42 reviews
Map
Map
Map
Das Hotel liegt zwar nicht mitten in der Innenstadt, aber dennoch ist die Lage wirklich zentral. Direkt am Hotel ist eine Tram Station, die zum Hbf etc. fährt, 500m entfernt befindet sich eine S-Bahn Station, an der alle paar Minuten eine Bahn in die Innenstadt fährt. Wir sind immer gut und ohne große wartezeiten (auch nachts) in die Stadt und zurück zum Hotel gekommen. Hotel und Service sind wie in jedem anderen Motel One auch - sehr gut.
Quality: Very GoodFacilities: Very GoodService: Good
Public - 2 years ago
reviewed 2 years ago
Wir waren begeistert von dem leckeren Sushi und der netten Bedienung. Gegessen haben wir das Mittags Menü mit Miso Suppe, 6 California Rolls, sowie jeweils drei Lachs, Thunfisch, Avocado und Gurke Makis. Es war sehr lecker und mit sieben Euro auch echt günstig. Wir kommen bei unserem nächsten München Besuch gerne wieder.
Food: Very GoodDecor: GoodService: Very Good
Public - 2 years ago
reviewed 2 years ago