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Web Design & Strategy
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I never expected to see Darwin and Stephen Jay Gould referenced in an article about SEO, but the idea that schools of thought evolve in different directions in isolation certainly seems apt.
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Web Design & Strategy

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This is a pretty cool social media campaign giveaway from VW Netherlands. They are giving away a social media optimized retro VW. I want one. Alas one needs to have a Dutch drivers license to win.

More info at http://www.fanwagen.com and https://fanwagen.tollium.com/public/pdf/Manual_Beetle_Fanwagen.html. The first link takes you to the Facebook page where the promotion is being run. It requires you to login to their app, but also indicates that it won't share that with others. (I rather like that one can play with it w/o having it post to your wall.)
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Web Design & Strategy

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Ideally we'd all build user friendly Web sites with clear messaging that doesn't deceive or trick our site visitors. If we treat them well then hopefully they'll return again as happy customers. But as we sometimes see in related fields such as search engine optimization, there will always be a few who turn to the dark side. Here Harry Brignull points out some deceptive practices in Web design and messaging.
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In their circles
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Web Design & Strategy

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A wee bit of design inspiration: a variety of logos featuring sheep.
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Web Design & Strategy

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Google's latest algorithm update will give some priority to sites with new, fresh content, but that doesn't mean frequency trumps relevancy. It all depends on your content. Houston's Search Engine Marketing Group has put together some good advice regarding how you should handle your content strategy in relation to Google Fresh.
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Web Design & Strategy

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Do you need to add job postings to your company Web site? Last week a client said he was ready to start posting job openings on his site. In the past I've done this with WordPress custom page types and taxonomies, but this time I decided to see what existing tools might be available. That's when I found +Gary Pendergast 's Job Manager Plugin. So far I've only tested it with a few fake jobs, but so far it seems very easy to configure and plays quite nicely with my theme. It looks like it will be the perfect tool for this task.
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Web Design & Strategy
Introduction
Established in March, 2009, HeidiCool.com provides goal-oriented Web sites, social media consulting and Internet marketing strategies for businesses, universities, individuals and others interested in developing an online presence that works with, and supports, their marketing and communications goals—while also supporting the needs and expectations of site visitors.

Here on Google+ I'll be sharing tips and links related to Web development, marketing and social media. For more general fluff and nonsense you can view my personal profile.