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Heidi Miller
Works at Spoken Communications
Lives in Seattle, WA
1,545 followers|53,618 views
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Hat tip to Paula Wood for the thought-provoking share of this idea of marketers needing to share one's narrative rather than simply engaging in conversation:

"When people identify with some "thing"—when they feel something is part of them—the brain's medial prefrontal cortex is activated, a brain region involved with self-definition. In the case of product marketing, the product is felt to fit into the picture a person has of herself or himself. A reverie about self is provoked in which a self-referring narrative envelops the product."

http://www.fastcocreate.com/3039565/for-success-in-social-media-conversation-is-not-enough-you-need-narrative/ #marketing #socialmedia  
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...
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Oh, #Seattle ! Only here (and possibly Austin or Berkeley) would the mayor pardon a tofu turkey. Because weird. #KeepSeattleWeird  

http://www.washingtonpost.com/blogs/govbeat/wp/2014/11/22/seattle-mayor-pardons-tofurky-because-its-seattle/
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Heidi Miller

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"We’re constantly trying to check off tasks to free up our working memory—the information we remember in the short-term. The researchers theorize that we desire the mental relief of getting a task done so much that we expend extra effort to get it."

In an experiment, Harvard researchers discovered that people are willing to expend far more energy than necessary in exchange for the perception of starting a task sooner. (Yup. I do this all the time.)

http://blogs.hbr.org/2014/08/the-irresistible-allure-of-pre-crastination/
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I must confess to this as well. 
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I still hear "I don't do Twitter" from lots of folks. And that's fine.

But if you're in a business that does real-time events or that does business in Japan or elsewhere in Asia, you're missing out. #Twitter penetration in the U.S. is 15% of the total population (pretty impressive) and in Japan, it's nearly 20%. The World Cup final saw over 32 million Tweets during the match.

Twitter isn't for everyone or for every business. But if you do any type of live events or have customers who follow live events, these Twitter stats might change your mind about the value of leveraging this channel:

http://www.jeffbullas.com/2014/08/06/20-twitter-facts-and-statistics-you-need-to-know-in-2014/ #marketing  
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Heidi Miller

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I've been experimenting with different types of content here on Google+, and I can't seem to get any traction. Aside from the possibility that I must just be that boring, what types of content have you discovered resonate here on G+? Do you get better discussion than on Facebook? On what topics?
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And since I haven't done ‪ #tbt   for a few weeks, here's one from 1991: Paul Simon and me in Prague, checking out the glockenspiel!

I was touring the city with some Australian rugby players, and the clock only did its elaborate routine at noon and midnight. So at midnight, we went to the town square to watch the clock chime. And Paul Simon happened to be there, having just given a concert the night before. One of my very few lifetime celebrity sightings!
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That is very cool!
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Heidi Miller

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This one is for +Ben Parr , who requested a puppy and whiskey.
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Smart puppy
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The top 10 search terms from 2014, courtesy of Google.

Robin Williams, World Cup and Ebola are the top three. Guesses as to the next seven?

http://www.inc.com/graham-winfrey/the-top-10-google-searches-of-2014.html?cid=em01011week51day16e
Google unveils the people, books, and tech gadgets the world searched for the most in 2014.
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Best ALS Ice Bucket Challenge I've seen to date! A helicopter with glacier ice water? Yowza! (Although John Barrowman's scantily clad husband dumping water on him was pretty great, too.)

http://youtu.be/_XOgsIAUpxI
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Will definitely try out Google Flights next time I need to travel. Handy list of services I didn't know Google offered!

http://www.usatoday.com/story/tech/columnist/komando/2014/08/15/awesome-google-features/13909969/
The real reason the Google home page is so bare is that way back when it was just starting out in a Silicon Valley garage, no one working there really knew how to program a web page to make it look pretty.
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Saturday Morning Kitteh LOVES his lap time scritches!
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Is your social strategy just a marketing strategy that happens to be carried out on a social platform, or does it actually build on earned social dynamics to build your business?

Great article on why Pepsi's Refresh campaign failed and how the elements for success include cohesiveness of mission combined with diversity:

http://blogs.hbr.org/2014/08/what-great-social-media-campaigns-get-right #socialmediamarketing  
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Have her in circles
1,545 people
Evonne Benedict's profile photo
Tiago Torégão's profile photo
Bonnie Burns's profile photo
Dan Kelley's profile photo
Harpal Yadav's profile photo
Brian Smith's profile photo
Pam Hoelzle's profile photo
Nirob Tahsan's profile photo
Tonia Lopez-Song's profile photo
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Introduction
Social media strategist helping organizations build and manage engaged communities and campaigns. As Chief Conversation Officer at Spoken Communications, a speech recognition technology company, I manage both online and offline conversations around speech recognition, contact centers and IVR technology through the company’s blog, Twitter and LinkedIn presence. I also sit on the board of Social Media Breakfast Seattle and produc the monthly podcast, featuring guests from the social media marketing community. I love to train individuals and organizations alike to strategize and implement effective outreach using a variety of tools, including podcasts, blogs, Twitter, Facebook and Foursquare. I have spoken around the country at Social Media 201, Creative Connection, Wappow!, marketing conferences, graduate classes, career centers and New Media Expo.

 

I blog at at Talk It Up, Twitter prolifically, and can be found on Facebook and LinkedIn

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Social Media Consultant, Chief Conversation Officer at Spoken Communications
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  • Spoken Communications
    Social Media Consultant, Chief Conversation Officer at Spoken Communications, 2009 - present
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