Profile

Cover photo
Heidi Smith
Works at Marketing Mojo
Lives in Charleston, SC
103 followers|26,634 views
AboutPostsPhotos+1's

Stream

Heidi Smith

Shared publicly  - 
 
Want more information on yours users from +Google Analytics? +Adam Smith explains how to get more intimate - and get the most - out of them with Custom Metrics | #digitalmarketing  #googleanalytics
Sessions & pageviews -- these are measurable interactions your user is having with your site. Awesome! But what if you want to measure something completely different?
1
Add a comment...

Heidi Smith

Shared publicly  - 
 
Do you use +AdWords Interests Targeting? +Ivy Lustig saw some interesting changes happen to existing campaigns when Google phased out "other interests" and targeting changes needed to be made  -- see what valuable lessons she learned.

#digitalmarketing   #adwords  #mojomarketing
Discover how to ensure your display campaigns that are using AdWords interests targeting are hitting the right audience.
1
Add a comment...

Heidi Smith

Shared publicly  - 
 
Are +AdWords extended ad headlines really worth it? +Scott Garrett dives into the yes and no's of that very question | #adwords   #google  
Extended ad headlines have been available in Google AdWords since 2011 with claims that they improve CTR, but do they really?
1
Add a comment...

Heidi Smith

Shared publicly  - 
 
Interested in #mobilemarketing  techniques? +Geena Nazareth explains how to take a holistic approach to your #mobile  advertising in her latest +Marketing Mojo post | #digitalmarketing   #mobilegeddon  
Have a holistic approach to mobile advertising optimization and learn how to achieve mobile success when advertising on Facebook, LinkedIn and AdWords.
1
Add a comment...

Heidi Smith

Shared publicly  - 
 
Interested in the awesome sauce that is +Google Analytics  #CustomDimensions ? Our own Director of Technology +Adam Smith shares why they are important and how you can use them | #analytics   #data  
Google Analytics automatically captures interesting dimensions on your users, including location, computer or mobile device use and even gender.
1
Add a comment...

Heidi Smith

Shared publicly  - 
 
 
"Build trust online by approaching your landing page from four angles: appearance, transactional assurances, messaging and humanizing." +Jenny DeGraff 
#landingpages   #design  #landingpageoptimization
The wise Tim Ash, author of “Landing Page Optimization,” says that “common sense dictates that you cannot build a relationship without trust. If you want to convince your visitors to put even a bit of emotional (or financial) investment into your brand, company or products, you must first gain that faith.” I couldn’t agree more. …
View original post
1
Add a comment...
Have her in circles
103 people
Mark Price's profile photo
Laura Miller's profile photo
Zac Wolff's profile photo
Blaine A. Anderson's profile photo
Sarah Kiomall's profile photo
kelvin miller's profile photo
Eric Lehnen's profile photo
Odewumi Oladimeji's profile photo
Sarah Wyland's profile photo

Communities

Heidi Smith

Shared publicly  - 
 
Awesome post by +Jenny DeGraff on how to use #psychology  with your #landingpages  and make the user's choice easier | #digitalmarketing   #optimization  #landingpagedesign
The more options we have, the less likely we are to make a decision at all. Here's why one option on a landing page is better.
1
Add a comment...

Heidi Smith

Shared publicly  - 
 
Do you write effective #PPC ad copy? +Jordan Crawford explains how to make sure you are, and to play +AdWords Ad Rank in your favor |  #digitalmarketing  
Drafting PPC ad copy is not a creative act. Understanding Quality Score and testing new variations is at the forefront of writing effective PPC ad copy.
1
Add a comment...

Heidi Smith

Shared publicly  - 
 
Google #SearchConsole  is a great #SEO  tool for marketers and business owners, but you may not be reaping the full benefits.

Read my latest +Marketing Mojo  to see ALL the #sitemap  types you can implement to help get your site's content indexed, crawled and found by users.

#digitalmarketing   #seotips   #searchengineoptimization  
I was surprised when I thought about how many different types of Sitemaps there are too. It isn't all about the regular ol' main domain XML Sitemap anymore.
1
Add a comment...

Heidi Smith

Shared publicly  - 
 
Do you know how to use #HARO  to develop media relationships and strengthen your #blog  content? +Rachel Chapdelaine explains on the  +Marketing Mojo blog
If your business has a blog or you are looking to reach a larger audience (and really, who isn’t?), then you should be using Help a Reporter Out (HARO).
1
Add a comment...

Heidi Smith

Shared publicly  - 
 
 
How is poor keyword research losing you money? Improve your #keyword #research #strategy with this approach.
Learn a few techniques to insert into your keyword research strategy and improve you SEO and next PPC campaign.
View original post
1
Add a comment...

Heidi Smith

Shared publicly  - 
 
Your site images probably need a diet. But do you know why, or how to get it done? +Adam Smith explains: http://bit.ly/Image-Diet-google | #mobilefriendly   #digitalmarketing   #optimization  
Sorry to break the news, but there’s a good chance your website is fat (Am I allowed to say that?). Marketing Mojo tests page speed during all of our SEO website audits, and every single time we audit a site, we have found room for improvement. Most of the time, we find A LOT OF …
1
Add a comment...
People
Have her in circles
103 people
Mark Price's profile photo
Laura Miller's profile photo
Zac Wolff's profile photo
Blaine A. Anderson's profile photo
Sarah Kiomall's profile photo
kelvin miller's profile photo
Eric Lehnen's profile photo
Odewumi Oladimeji's profile photo
Sarah Wyland's profile photo
Communities
Basic Information
Gender
Female
Birthday
December 23
Relationship
Married
Other names
Heidi Kramer
Work
Employment
  • Marketing Mojo
    Account Manager, 2014 - present
  • Marketing Mojo
    Jr. Account Manager, 2013 - 2014
  • GANNETT CO. INC. DL 1
    Recruitment Account Executive - Major Accounts, 2011 - 2012
  • Fastenal Company
    Product Marketing Coordinator, 2010 - 2011
  • The Buckle
    Sales Associate / Team Leader, 2004 - 2011
  • Market Street Tap
    2008 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Charleston, SC
Previously
Appleton, WI 54914 - Winona, MN 55987
Heidi Smith's +1's are the things they like, agree with, or want to recommend.
My Last Days: Meet Zach Sobiech
www.youtube.com

Zach Sobiech is a 17 year old diagnosed with osteosarcoma, a rare form of bone cancer. With only months to live, Zach turned to music to say

Energeze: The Back Pain Patch
plus.google.com

The Energeze Back Patch: natural, soothing comfort and back pain relief.

No Kid Hungry
plus.google.com

Share Our Strength’s goal is to end child hunger in America.

SRI International
plus.google.com

Over 65 Years. One Purpose. Creating Value for Clients & Society.

GuideStar
plus.google.com

GuideStar is the leading source of nonprofit information.

Google
plus.google.com

News and updates on Google's products, technology and more

Search Mojo
plus.google.com

Full service search engine marketing agency, with 4 key steps to success in SEO & PPC Management