Our newest auto parts SEO case study is on our blog.
We use an analytical, fact-based approach for search engine optimization (SEO) for auto parts and accessories and we wanted to test a new method, inspired by +Larry Kim
, for increasing organic rankings and traffic.
You can read the details on our blog but here is how we did the project:1).
Do an analysis of keyword CTR vs. organic rankings.2).
Using quantitative analysis, identify keywords with lower click through rates vs. other similarly ranked keywords – in the future these are the keywords most at risk in a RankBrain SEO world. These lower CTR keywords are below the red trendline on this scatter plot.3).
Do our optimization magic to increase CTR on these lower CTR keywords.4).
Measure the before/after results.
The results from two websites:
*Organic clicks: +30%
Click through rate: +20%
Change in overall average position: +3.2 positions
Increase in organic revenue: +23%*