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Hedges & Company
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Hedges & Company

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Do you sell #autoparts #online? Need some tips picking a digital marketing agency? Our friends at +Web Shop Manager have some suggestions on what to look for. 
Important elements to take into account when considering choosing an automotive marketing agency for your Ecommerce website.
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Hedges & Company

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#automotive #research 60% of #autoparts shoppers say an aftermarket manufacturer's online presence and website influences their decision to buy a manufacturer's products. #aftermarket
https://hedgescompany.com
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Hedges & Company

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New #vehicle sales data: In May 2016 consumers spent $77 billion to purchase new #cars   but more than twice that amount, or $199 billion, to purchase new light #trucks .
#marketing  
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Hedges & Company

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Search interest for #automotive parts and #truck parts on Google reached a new high this month. Auto parts & accessories peaked in July according to Google Trends, based on a January 2009 baseline. This includes search interest for performance parts, specialty parts & accessories from SEMA member companies, and replacement parts and service repair parts from Auto Care Association, AASA, MEMA and PWA member companies.
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The results of our latest automotive #SEO case study are in. We tested a new approach to SEO, prioritizing keywords with lower click through rates when compared to other keywords with similar rankings.
We wanted to identify these low #CTR keywords using quantitative analysis, shown on the scatter plot here.
The net result of this SEO test were:
Organic clicks: +30%
Click through rate: +20%
Change in overall average position: +3.2 positions
Increase in organic revenue: +23%
An automotive SEO study: Learn how we used CTR to increase organic traffic and rankings and how it is affected by RankBrain
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Big Data Shootout: VIO for V8 Sedans
We match seven Euro and American premium performance sedans to the test: the #Audi   RS 7, #BMW   M5, #Cadillac   CTS-V, #Chevy   SS, #Dodge   Charger SRT, and the #MercedesBenz   AMG E63 and S63.
See which car had the most total Vehicles in Operation (VIO) as well as the biggest increase or decrease for the first half of 2016 vs. last year.
We compare 7 performance sedans for Vehicles in Operation (VIO) registration data and compare the increase or decrease for the first half of 2016 vs. last year.
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How did the 2.3L #EcoBoost affect the number of Mustangs with a V8? The 2.3L is popular and the V8 share shrank http://ow.ly/dnIS302xrTU #automotive #aftermarket
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Hedges & Company

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Our latest #automobile   #BigData Shootout with #Mustang   #Camaro   and #Challenger.  We put these late model muslecars in head-to-head competition to see which car has the most new registrations this year, whether they're up vs. last year, compare demographics and more.
2016 marks the second year in a row where the new Mustang solidly beats Camaro in total registrations.
Of interest: the number of cars with V8 engines has changed a lot.
We also look at demographics like income and credit score. #automotive
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Our newest auto parts SEO case study is on our blog. We use an analytical, fact-based approach for search engine optimization (SEO) for auto parts and accessories and we wanted to test a new method, inspired by +Larry Kim, for increasing organic rankings and traffic.
You can read the details on our blog but here is how we did the project:
1). Do an analysis of keyword CTR vs. organic rankings.
2). Using quantitative analysis, identify keywords with lower click through rates vs. other similarly ranked keywords – in the future these are the keywords most at risk in a RankBrain SEO world. These lower CTR keywords are below the red trendline on this scatter plot.
3). Do our optimization magic to increase CTR on these lower CTR keywords.
4). Measure the before/after results.
The results from two websites:
*Organic clicks: +30%
Click through rate: +20%
Change in overall average position: +3.2 positions
Increase in organic revenue: +23%*
An automotive SEO study: Learn how we used CTR to increase organic traffic and rankings and SEO is affected by RankBrain
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#autorepair   and #automotive parts buyers search differently than car buyers, with these 6 primary categories of search queries. These search types are important to know if you're optimizing your #SEOmarketing or #PPC campaigns.
1). Part type with part type modifiers. ...includes queries like "fan belt" or "fan belt tensioner."
2). Year make or model searches. ...primarily based on the vehicle, and usually use one or two of the three (year, make or model). Enthusiasts and DIY buyers use jargon terms, too, as in "TJ" instead of "Wrangler."
3). Part function. ...includes searches like "improve handling" or "paint protection."
4). Part symptom. ...good search terms for auto repair businesses and are often used by #DIY consumers. These can include searches like "AC not working" or "squeaky brakes" and these are good SEO opportunities for technical content on a website.
5). Brand searches. ...can be the brand or marketing name of the part manufacturer (including OEMs) or the brand/domain of the retailer. These are low-cost high-ROI PPC terms.
6). Part numbers. ...low-volume but searches with high purchase intent.
For more information on these search types or other #onlinemarketing ideas, please visit our blog at https://hedgescompany.com/blog/2015/05/auto-parts-seo-5-important-search-types-to-know/
Thank you.
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5603 Darrow Rd #100 Hudson, OH 44236
5603 Darrow Road #100USOhioHudson44236
(234) 380-1650hedgescompany.com
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