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Heather Reid
495 followers -
Committed To The Success of Pump It Up Franchise Owners!
Committed To The Success of Pump It Up Franchise Owners!

495 followers
About
Heather's posts

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Consulting Services Available! From personal branding, content marketing to media strategy and buying.

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When Your Personal Brand Comes In Clutch
Working for the man, chasing the dollar, yes siring, hustling 24-7 only to reach your companies  goals. Congratulations you officially joined the ranks of the rat race, and perhaps one day you might be promoted. This image is what comes to mind when I think...

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New Era of Franchisee/Franchisor Relationships
Gone are the dark age of the metaphorical franchisee vs. franchisor tug of war.   Ushering in a new era of collaboration and win/win success. Still stuck in the past? Here are three ways to evolve. 1. Mandate Cultural Change  This has to be a mandate that e...

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Building A Powerful Marketing Army
As a business owner your greatest assets are your employees. It is entirely up to you how you invest in your assets (employees) and how/what you allow them to do, to help you grow your business. I challenge you to think of your staff as your "Marketing Army...

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Give & You Shall Receive
If you have not already partnered with a charitable organization, then now is the time. We live in a society that expects companies to to be compassionate and to give back.   Cause marketing continues to grow as a critical element that affects consumers beh...

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Become The Expert of Your Trade Area
So your in a sales slump?  Most business owners would make a knee-jerk decision,  and have  a sale. This band-aid solution is only a short-term fix  and devalues your brands worth. Your in business for the long haul which means you need to become the expert...

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Return on Relationships
Think about the most precious relationships in your life . . . I bet my retirement that you have invested a lot of time, energy, sincerity and passion into these relationships, and furthermore that these relationships are the most valuable thing in your lif...

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Local Store Marketing - Not A Poor Man's Strategy
At it's most simplistic form local store marketing is the act of fostering relationships with groups and influential community members within your trade area. The objective of local store marketing is to increase awareness, enhance your brands image  and mo...

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