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Heather Reid
Works at Pump It Up
Lived in Grosse Pointe Woods, Michigan
478 followers|170,534 views
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Heather Reid

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New Era of Franchisee/Franchisor Relationships
Gone are the dark age of the metaphorical franchisee vs. franchisor tug of war.   Ushering in a new era of collaboration and win/win success. Still stuck in the past? Here are three ways to evolve. 1. Mandate Cultural Change  This has to be a mandate that e...
Gone are the dark age of the metaphorical franchisee vs. franchisor tug of war.   Ushering in a new era of collaboration and win/win success. Still stuck in the past? Here are three ways to evolve. 1. Mandate Cultural Chan...
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Heather Reid

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Give & You Shall Receive
If you have not already partnered with a charitable organization, then now is the time. We live in a society that expects companies to to be compassionate and to give back.   Cause marketing continues to grow as a critical element that affects consumers beh...
If you have not already partnered with a charitable organization, then now is the time. We live in a society that expects companies to to be compassionate and to give back.  Cause marketing continues to grow as a critical ele...
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Return on Relationships
Think about the most precious relationships in your life . . . I bet my retirement that you have invested a lot of time, energy, sincerity and passion into these relationships, and furthermore that these relationships are the most valuable thing in your lif...
Think about the most precious relationships in your life . . . I bet my retirement that you have invested a lot of time, energy, sincerity and passion into these relationships, and furthermore that these relationships are the...
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Have her in circles
478 people
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Heather Reid

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Building A Powerful Marketing Army
As a business owner your greatest assets are your employees. It is entirely up to you how you invest in your assets (employees) and how/what you allow them to do, to help you grow your business. I challenge you to think of your staff as your "Marketing Army...
As a business owner your greatest assets are your employees. It is entirely up to you how you invest in your assets (employees) and how/what you allow them to do, to help you grow your business. I challenge you to think of ...
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Become The Expert of Your Trade Area
So your in a sales slump?  Most business owners would make a knee-jerk decision,  and have  a sale. This band-aid solution is only a short-term fix  and devalues your brands worth. Your in business for the long haul which means you need to become the expert...
So your in a sales slump?  Most business owners would make a knee-jerk decision, and have a sale. This band-aid solution is only a short-term fix and devalues your brands worth. Your in business for the long haul wh...
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Local Store Marketing - Not A Poor Man's Strategy
At it's most simplistic form local store marketing is the act of fostering relationships with groups and influential community members within your trade area. The objective of local store marketing is to increase awareness, enhance your brands image  and mo...
At it's most simplistic form local store marketing is the act of fostering relationships with groups and influential community members within your trade area. The objective of local store marketing is to increase awareness, e...
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Thanks David - I hope you are well!
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Need I Say More!
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epic Heather, epic..
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Retailers Who Earned High Marks With Back To School POP
Back-to-school shopping is the second largest consumer spending season. Here are our top retailers for in-store marketing during the back-to-school shopping season.
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People
Have her in circles
478 people
Alex-Airbrush Luna Tattoos's profile photo
Neus Palacete's profile photo
Rockstar Marketing's profile photo
Branislav Simic's profile photo
Md Mofijul Islam's profile photo
Gary  Jim's profile photo
Dione Morgan's profile photo
Brian Guest's profile photo
Franck Roussel's profile photo
Work
Occupation
Local Store Marketing Pump It Up
Skills
Strategic Marketing
Employment
  • Pump It Up
    Local Store Marketing, 2016 - present
  • Pointsmith
    National Business Development Manager, 2010 - 2014
  • Red Bull North America
  • Red Bull North America
    1999 - 2006
Basic Information
Gender
Female
Story
Tagline
Committed To The Success of Pump It Up Franchise Owners!
Bragging rights
Creator & co-facilitator of the C-Suite Breakfast Club, linkedin & Google+ groups, published author and blogger!
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Grosse Pointe Woods, Michigan - Destin, Florida - Durango, Colorado - Gold Canyon, Arizona