I'm a simple woman trying to get better at the things that matter: doing good work, raising compassionate and ethical kids, and recognizing my good fortunes.
I appreciate the comfort of a cozy hoodie, a rockin' playlist of Redlight King and Seether, and a glass bottle of so-cold-it's-sludgy Diet Coke. The colors green and orange make me happy.
A fervor for hockey awakened my interest in helping youth sports programs create better experiences for parents, coaches, and kids.
My talents include writing, sussing out information that feeds into making/building things, and simultaneously advancing 17 projects toward respective finish lines.
I cut my professional teeth in Advertising before what we were doing became labeled MarCom. And I stayed on to learn bits useful in the New World - some organic search, a dash of analytics, and agile development/scrum methodology. I think about ways brands can grow customer love (and the business) with empathy, plain speaking, and humility.
Now: senior content manager for MarketingProfs University. Solopreneur at Insights & Ingenuity offering brand development, content, social media, and WordPress services. Volunteer, social media manager, and content creator for youth hockey and baseball organizations.
Then: brand marketer, account planner, insights specialist, program manager, strategic services department head. Way back: dry cleaning clerk and landscape laborer. #whew