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Heather Rast
Lives in Cedar Rapids, IA area
1,267 followers|45,950 views
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Heather Rast

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This piece was a little tricky to write. Common sense stuff, but don't we often twist the logical & obvious into something much more complex? Branding | Brand Management | Brand Voice
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Have her in circles
1,267 people
Pat Ropchock's profile photo
Rajeev Goswami's profile photo
Andrea Aureo's profile photo
Drew McLellan's profile photo
Sohail Bashir's profile photo
Reed Stockman's profile photo
Elizabeth Sosnow's profile photo
qmzan nmja's profile photo
ROHIT KUMAR Yadav's profile photo
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Connector of (seemingly) disparate dots.
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Introduction

I'm a simple woman trying to get better at the things that matter: doing good work, raising compassionate and ethical kids, and recognizing my good fortunes.

I appreciate the comfort of a cozy hoodie, a rockin' playlist of Redlight King and Seether, and a glass bottle of so-cold-it's-sludgy Diet Coke. The colors green and orange make me happy.

A fervor for hockey awakened my interest in helping youth sports programs create better experiences for parents, coaches, and kids. 

My talents include writing, sussing out information that feeds into making/building things, and simultaneously advancing 17 projects toward respective finish lines.

I cut my professional teeth in Advertising before what we were doing became labeled MarCom. And I stayed on to learn bits useful in the New World - some organic search, a dash of analytics, and agile development/scrum methodology. I think about ways brands can grow customer love (and the business) with empathy, plain speaking, and humility.

Now: senior content manager for MarketingProfs University. Solopreneur at Insights & Ingenuity offering brand development, content, social media, and WordPress services. Volunteer, social media manager, and content creator for youth hockey and baseball organizations.

Then: brand marketer, account planner, insights specialist, program manager, strategic services department head. Way back: dry cleaning clerk and landscape laborer. #whew

Bragging rights
Contributing author: Social Media Explorer, MarketingProfs, WordStream, Shareaholic, Content Marketing Institute, and Corridor Business Journal. Guest write: 99designs, HubSpot. Senior Content Manager for MarketingProfs University (#MProfsU). Mother to three smart, kind, athletic kids. Believer. Was once capable of assembling a lawn mower engine while blindfolded (seriously).
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Currently
Cedar Rapids, IA area
Previously
Destin, FL area - Cedar Rapids, IA - Nashville, TN - Tampa, FL - Tallahassee, FL - Springfield, MO