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Heather Rast
Lives in Cedar Rapids, IA area
1,160 followers|30,274 views
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Heather Rast

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This piece was a little tricky to write. Common sense stuff, but don't we often twist the logical & obvious into something much more complex? Branding | Brand Management | Brand Voice
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In her circles
401 people
Have her in circles
1,160 people
People
In her circles
401 people
Have her in circles
1,160 people
Work
Occupation
Connector of (seemingly) disparate dots.
Basic Information
Gender
Female
Story
Tagline
Brand marshal, content creator and community builder
Introduction

Principal of a brand-building Internet marketing firm in Cedar Rapids. Former agency-side marketer and brand-side communications pro. Help companies earn brand preference through thoughtful positioning, useful content, and responsive online communities.

Polymath and word nerd. Believe useful, usable content can create memorable brand experiences customers happily spread.

Vocal hockey fan (#Penguins), aspiring fiction writer, Gulf Coast native.

Bragging rights
Contributing author: Social Media Explorer, MarketingProfs, WordStream, Shareaholic, Content Marketing Institute, and Corridor Business Journal. Guest write: 99designs, HubSpot. Senior Program Manager for MarketingProfs University (#MProfsU). Senior Director of Curiosity for Big Blue Moose. Mother to three smart, kind, athletic kids. Believer. Was once capable of assembling a lawn mower engine while blindfolded (seriously).
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cedar Rapids, IA area
Previously
Destin, FL area - Cedar Rapids, IA - Nashville, TN - Tampa, FL - Tallahassee, FL - Springfield, MO