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Heather Rast
Lives in Cedar Rapids, IA area
1,348 followers|91,490 views


Heather Rast

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My post on +KoMarketing about how #startups  can make #contentmarketing  manageable, even when time-starved.
It's never too soon to overcome your content marketing challenges. Even startups should make content marketing a priority.
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Heather Rast

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This piece was a little tricky to write. Common sense stuff, but don't we often twist the logical & obvious into something much more complex? Branding | Brand Management | Brand Voice
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I'm a simple woman trying to get better at the things that matter: doing good work, raising compassionate and ethical kids, and recognizing my good fortunes.

I appreciate the comfort of a cozy hoodie, a rockin' playlist of Redlight King and Seether, and a glass bottle of so-cold-it's-sludgy Diet Coke. The colors green and orange make me happy.

A fervor for hockey awakened my interest in helping youth sports programs create better experiences for parents, coaches, and kids. 

My talents include writing, sussing out information that feeds into making/building things, and simultaneously advancing 17 projects toward respective finish lines.

I cut my professional teeth in Advertising before what we were doing became labeled MarCom. And I stayed on to learn bits useful in the New World - some organic search, a dash of analytics, and agile development/scrum methodology. I think about ways brands can grow customer love (and the business) with empathy, plain speaking, and humility.

Now: senior content manager for MarketingProfs University. Solopreneur at Insights & Ingenuity offering brand development, content, social media, and WordPress services. Volunteer, social media manager, and content creator for youth hockey and baseball organizations.

Then: brand marketer, account planner, insights specialist, program manager, strategic services department head. Way back: dry cleaning clerk and landscape laborer. #whew

Bragging rights
Contributing author: Social Media Explorer, MarketingProfs, WordStream, Shareaholic, Content Marketing Institute, and Corridor Business Journal. Guest write: 99designs, HubSpot. Senior Content Manager for MarketingProfs University (#MProfsU). Mother to three smart, kind, athletic kids. Believer. Was once capable of assembling a lawn mower engine while blindfolded (seriously).
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Cedar Rapids, IA area
Destin, FL area - Cedar Rapids, IA - Nashville, TN - Tampa, FL - Tallahassee, FL - Springfield, MO
Connector of (seemingly) disparate dots.
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