Profile

Scrapbook photo 1
Scrapbook photo 2
Scrapbook photo 3
Scrapbook photo 4
Scrapbook photo 5
Heather Rast
Lives in Cedar Rapids, IA area
1,210 followers|45,083 views
AboutPostsPhotosVideos

Stream

Heather Rast

Shared publicly  - 
 
This piece was a little tricky to write. Common sense stuff, but don't we often twist the logical & obvious into something much more complex? Branding | Brand Management | Brand Voice
1
Add a comment...
In her circles
401 people
Have her in circles
1,210 people
Trond Hov's profile photo
Elizabeth Sosnow's profile photo
Brian Smith's profile photo
Curtis “Privát” Curtis's profile photo
Janice Lee's profile photo
Deepak Kumar's profile photo
Dan Dashnaw's profile photo
Tim Zhang's profile photo
STYLISH RABYA's profile photo
People
In her circles
401 people
Have her in circles
1,210 people
Trond Hov's profile photo
Elizabeth Sosnow's profile photo
Brian Smith's profile photo
Curtis “Privát” Curtis's profile photo
Janice Lee's profile photo
Deepak Kumar's profile photo
Dan Dashnaw's profile photo
Tim Zhang's profile photo
STYLISH RABYA's profile photo
Work
Occupation
Connector of (seemingly) disparate dots.
Basic Information
Gender
Female
Story
Tagline
Title Not Found
Introduction

I'm a simple woman trying to get better at the things that matter: doing good work, raising compassionate and ethical kids, and recognizing my good fortunes.

I appreciate the comfort of a cozy hoodie, a rockin' playlist of Redlight King and Seether, and a glass bottle of so-cold-it's-sludgy Diet Coke. The colors green and orange make me happy.

A fervor for hockey awakened my interest in helping youth sports programs create better experiences for parents, coaches, and kids. 

My talents include writing, sussing out information that feeds into making/building things, and simultaneously advancing 17 projects toward respective finish lines.

I cut my professional teeth in Advertising before what we were doing became labeled MarCom. And I stayed on to learn bits useful in the New World - some organic search, a dash of analytics, and agile development/scrum methodology. I think about ways brands can grow customer love (and the business) with empathy, plain speaking, and humility.

Now: senior content manager for MarketingProfs University. Solopreneur at Insights & Ingenuity offering brand development, content, social media, and WordPress services. Volunteer, social media manager, and content creator for youth hockey and baseball organizations.

Then: brand marketer, account planner, insights specialist, program manager, strategic services department head. Way back: dry cleaning clerk and landscape laborer. #whew

Bragging rights
Contributing author: Social Media Explorer, MarketingProfs, WordStream, Shareaholic, Content Marketing Institute, and Corridor Business Journal. Guest write: 99designs, HubSpot. Senior Content Manager for MarketingProfs University (#MProfsU). Mother to three smart, kind, athletic kids. Believer. Was once capable of assembling a lawn mower engine while blindfolded (seriously).
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cedar Rapids, IA area
Previously
Destin, FL area - Cedar Rapids, IA - Nashville, TN - Tampa, FL - Tallahassee, FL - Springfield, MO