5 Characteristics of SEO Clients You Should Ditch Before You Accept Their Deposit+Heather Lloyd-Martin
has revised and resurfaced this classic article after coming off the phone from a "Taylor Swift"
It's the first time I've seen it and am so glad the fusspot-on-the-end-of-the-phone's nature encouraged Heather to republish the content.
Each of the five types of client will make you groan inwardly. And they're not exclusive. You'll know of clients who've adopted at least two of the traits, and some.
Here's a brief overview of whose business not to take on:1.
- The Taylor Swift
This guy has a chip on his shoulder bigger than Venus de Milo. They've been burned bad by SEO companies before and they want revenge.
They want to show that client what proper SEO is even if they have to kill someone to prove it. Problem is, it's probably you
for the guillotine with their blinkered demands and focus.2.
- Mr DeLorean
This fella wants to go back to 1984. He likes forums - he can handle them. AOL? Yeah, gimme somma that!
Press Releases stuffed with keywords and backlinks with the same keyword anchor text? He's got people in the Philippines who can spin the same article as many times as you want just to get that Panda-enticing thin content out there on as many different article directories as you can name!3. The Vicky Pollard"Yeah but, no but, yeah but…"
- Vicky wants your ideas, she wants your experience, heck, that's what's she's paying for.
But when you come to proposing those new techniques? It's like,"Mm, you sure that's gonna work?"I mean, how much budget will that leave for you to write the articles I'm gonna procrastinate over until the moment's gone then I can come back to you and moan that you missed the boat?" 4. The Sixty
Minute Day Man
This guy, he's got so much work for you you won't know what day it is. And that's the plan.
He wants to confuse you so much, you don't know what invoice refers to what work, it's all in the past and he insists on Net 15/30/60 (delete as applicable) as a minimum before he'll pay you a dime.
Irrespective that deposits, milestones and retainers are typical of today's freelance market (see any freelance agency worth its salt), he feels genuinely offended that you ask for the cash up front. 5.
- The Fly
This guy drives you nuts. You explain the goals to him, as big and as plain as a Victorian sash window. He agrees. You start work.
Before you get chance to finish assignment one, he's sent an e-mail or Skyped you or called you. He's seen something else that might help the cause; another:
► social network 'perfect' for his audience;
► task management system that will reduce admin time and make the whole process run smoother;
► article that he wants rewritten and published in his words before the one he's signed off - that you're working on - is complete.
Instead of the direct route to the window, he's banging off the wall, ceiling, light stand, getting caught in the net curtain - he's going anywhere but in the direction you agreed!The Lesson is This:
You know what you're capable of delivering when a client approaches you. Be honest, don't commit to anything you can't handle and be explicit in what you're going to deliver and when.
If it's a long project, create milestones - stops along the way where they can pay you before you move onto the next phase.
Never, ever take on work without taking a deposit. If they're not prepared to pay for your time up front, they don't respect you or the service you provide enough to warrant your 'blood, sweat and tears.'
But most of all, remember that you're in business, too. You're adding value to that client's business and you must be remunerated accordingly.
Don't sell yourself too cheaply.
Don't succumb to the dangling carrot.
You owe it to yourself and your client to build an environment in which you're comfortable working in order to do the task proud.
Heather's take, which I've bastardised here, but hopefully stayed true to, is here (it's not just me!): »»