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Heather Lloyd-Martin
Works at SuccessWorks SEO Copywriting
Attended Western Washington University
Lived in portland, or
7,471 followers|518,948 views
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SEO copywriting geek goddess, speaker, first generation search marketer, all-around nice gal. :)
Introduction

Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, her life is split between watching the search engines dance and pinpointing the exact direct response copywriting strategies that make people buy.

Career highlights include:

  • Profiled in the book Online Marketing Heroes as the pioneer of SEO copywriting.
  • Mentioned as a must-follow online marketing genius in the book The Complete Social Media Community Manger’s Guide: Essential Tools and Tactics for Business Success.
  • Past-chair of the Direct Marketing Association’s Search Engine Marketing Council.
  • Developer of the SEO Copywriting Certification program, the only industry-endorsed training program teaching SEO Copywriting best practices.
  • Voted one of 2012′s Top Women in SEO.
  • Advisory board member of SEMpdx, and serves on the board of American Writers and Artists, Inc.
  • Quoted and cited in many publications, including The Huffington Post, Target Marketing Magazine, Entrepreneur Magazine and others.

Presenting at industry events is one of Heather’s passions, and she’s frequently crossing time zones en-route to her next speaking gig. You can see her speaking at Darden School of BusinessSearch Engine StrategiesSMXSmall Business Marketing Unleashed, PubCon and a host of other events. In her spare time, she enjoys crazy-making travel, grueling workouts, Starbucks extra-hot soy lattes and hanging out with her husband, two dogs and one cat in West Linn, OR.

You can contact Heather at heather@seocopywriting.com

Bragging rights
My SEO Copywriting Certification online training program is endorsed by AWAI and SeoPros.org.
Education
  • Western Washington University
    Psychology/Business, 1986 - 1990
Basic Information
Gender
Female
Looking for
Networking
Other names
Heather Lloyd
Work
Occupation
CEO, SuccessWorks. Specialize in SEO content training and writing.
Skills
SEO content writing, strategy and training
Employment
  • SuccessWorks SEO Copywriting
    President, 1998 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
portland, or - bellingham, wa - seattle, wa - edmonds, wa - spokane, wa - west linn, or
Contact Information
Work
Phone
503-476-1065
Email

Stream

Heather Lloyd-Martin

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Have you ever wished there was a business advantage to sitting on your butt and doing nothing?

Guess what? There is!

I'm going to talk about the power of doing nothing in tomorrow's SEO Copywriting Buzz newsletter. Here's how to sign up and get the scoop:

http://seocopywriting.com/weekly-newsletter-sign-up/
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A Melvin's profile photo
 
I have to congratulate you for this post! An great example of a post that converts and gets you subscribers to your newsletter!
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Heather Lloyd-Martin

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No, it's not "shoving keyphrases into the content," "writing for Google," or "spammy writing."

Here's what SEO copywriting really is...and isn't. Enjoy!
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Em Howes's profile photoHeather Lloyd-Martin's profile photo
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+Em Howes Thank you! It drives me nuts when people equate SEO writing with bad, spammy writing. :) 
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Heather Lloyd-Martin

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Do you feel like you're stuck in a never-ending content creation hamster wheel? Are you looking for ways to save time -- without sacrificing your writing quality?

Well, do I have a webinar for you! :)

Join me on Wednesday, February 3 at noon PST where I'll chat about ten of my favorite SEO copywriting hacks. I'll show you how to save time, find new keyphrases and drive super-targeted traffic to your site.

All my tips are easy to implement and immediately actionable. Why work harder when you can work smarter instead?

Check the link for details and sign up today! I hope you can join me!
Heather
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Heather Lloyd-Martin

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Hey local #PDX  folks. This will be a great event (and +Lisa Williams is just as high-energy as I am.) Check it out!
 
Learn a framework for planning your content strategy at our Jan. 12 event. Register Now at the Early Bird price –> http://bit.ly/CS-CW
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Heather Lloyd-Martin

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"I optimize for insanely high social sharing that in turn, generates the links that will make this asset rank very highly." - great headline writing advice from +Larry Kim.

Writing headlines is hard -- but these experts make it look easy. Thanks to +Glenn Murray +Brian Massey, +Kate Toon, +Larry Kim and +Ian Lurie for their headline writing tips!

(Warning: this is a long post. But it's worth it. Really!)
Five copywriting experts answer the question: what is your strategy for writing a headline that captures clicks, leverages SEO and invites social sharing?
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And the best bit is at the end :-)
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Heather Lloyd-Martin

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I love how +Jason Darrell tweaked my original post and made it his own. Enjoy!
 
5 Characteristics of SEO Clients You Should Ditch Before You Accept Their Deposit

+Heather Lloyd-Martin has revised and resurfaced this classic article after coming off the phone from a "Taylor Swift" client.

It's the first time I've seen it and am so glad the fusspot-on-the-end-of-the-phone's nature encouraged Heather to republish the content.

Each of the five types of client will make you groan inwardly. And they're not exclusive. You'll know of clients who've adopted at least two of the traits, and some.

Here's a brief overview of whose business not to take on:

1. - The Taylor Swift
This guy has a chip on his shoulder bigger than Venus de Milo. They've been burned bad by SEO companies before and they want revenge.

They want to show that client what proper SEO is even if they have to kill someone to prove it. Problem is, it's probably you for the guillotine with their blinkered demands and focus.

2. - Mr DeLorean
This fella wants to go back to 1984. He likes forums - he can handle them. AOL? Yeah, gimme somma that!

Press Releases stuffed with keywords and backlinks with the same keyword anchor text? He's got people in the Philippines who can spin the same article as many times as you want just to get that Panda-enticing thin content out there on as many different article directories as you can name!

3. The Vicky Pollard
"Yeah but, no but, yeah but…" - Vicky wants your ideas, she wants your experience, heck, that's what's she's paying for.

But when you come to proposing those new techniques? It's like,
"Mm, you sure that's gonna work?
"I mean, how much budget will that leave for you to write the articles I'm gonna procrastinate over until the moment's gone then I can come back to you and moan that you missed the boat?" 

4. The Sixty Minute Day Man
This guy, he's got so much work for you you won't know what day it is. And that's the plan.

He wants to confuse you so much, you don't know what invoice refers to what work, it's all in the past and he insists on Net 15/30/60 (delete as applicable) as a minimum before he'll pay you a dime.

Irrespective that deposits, milestones and retainers are typical of today's freelance market (see any freelance agency worth its salt), he feels genuinely offended that you ask for the cash up front. 

5. - The Fly
This guy drives you nuts. You explain the goals to him, as big and as plain as a Victorian sash window. He agrees. You start work.

Before you get chance to finish assignment one, he's sent an e-mail or Skyped you or called you. He's seen something else that might help the cause; another:
► social network 'perfect' for his audience;
► task management system that will reduce admin time and make the whole process run smoother;
► article that he wants rewritten and published in his words before the one he's signed off - that you're working on - is complete.

Instead of the direct route to the window, he's banging off the wall, ceiling, light stand, getting caught in the net curtain - he's going anywhere but in the direction you agreed!

The Lesson is This:
You know what you're capable of delivering when a client approaches you. Be honest, don't commit to anything you can't handle and be explicit in what you're going to deliver and when.

If it's a long project, create milestones - stops along the way where they can pay you before you move onto the next phase.

Never, ever take on work without taking a deposit. If they're not prepared to pay for your time up front, they don't respect you or the service you provide enough to warrant your 'blood, sweat and tears.'

But most of all, remember that you're in business, too. You're adding value to that client's business and you must be remunerated accordingly.

Don't sell yourself too cheaply.

Don't succumb to the dangling carrot.

You owe it to yourself and your client to build an environment in which you're comfortable working in order to do the task proud.

Heather's take, which I've bastardised here, but hopefully stayed true to, is here (it's not just me!): »»
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Sorry -- was training a client all day Friday and I'm just now catching up. Thank you so much for your kind words! :) I promise to try to get better about posting my articles on Google+ -- I'm not often on, but our interaction is making me think I should change that. :)
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Heather Lloyd-Martin

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Do you have five minutes? Good news!

You can complete a lot of SEO copywriting tasks in five minutes or less. Here are 23 tips you can try right now!
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♡.[.,k,♡[.I I
MM?7?&M
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Heather Lloyd-Martin

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A common question I hear is, "What is an SEO copywriter?" 

So, I wrote over 1,600 words discussing what an SEO writer does, where she works...and yes, how much she can make. :)

Enjoy!
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Heather Lloyd-Martin

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I'm loving this interview with +Mike Allton on blog promotion tips. Enjoy!
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Heather Lloyd-Martin

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C'mon. You know you want to go. Right?!
 
Tuesday, January 12th: Content Strategy & Copywriting with +Lisa Williams of OHSU and +Heather Lloyd-Martin of SuccessWorks   SuccessWorks. Register now at early bird pricing!
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Heather Lloyd-Martin

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Freelance writing clients. You've got to love them. One day, they're telling you how awesome you are and how much they love your writing...

And the next day, they're changing your copy, pulling out key phrases and turning your content into barely recognizable drivel. Which then gets uploaded to their site.

Before you send off your WTF email, read this instead. It will help. Really.

Enjoy and please feel free to share. :)
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Heather Lloyd-Martin

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There are many misconceptions about influencer marketing. The always-brilliant +Eric Enge discusses what influencer marketing really is (hint: it's not about you,), how to do it right and pitfalls to avoid. Enjoy!
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Let me start by talking about what this is *not*. This is not a class full of grunting, sweating, spandex-covered guys flinging their kettlebells around. So, if you've thought, "I can't do kettlebells because I'm not that kind of person," relax. This is a totally low-key environment. In fact, I was 85% sure kettlebells weren't good for my body, since I always had low back pain after using them. Plus, I have shoulder issues, so I've had a love/hate relationship with weights. And then, I found Hellz Bellz. Here's what the workout is like: All movements are done very precisely. And slowly. There is a LOT of attention to form, which means a lot of stopping and starting. Which is weird at first if you're used to a bootcamp-paced workout. But then, you find out you're still getting an awesome workout...it's just not as frenetic as what you're used to. It's like Pilates that way. Dr. Carl is great. Since he's also a chiropractor (his office is next door,) he understands body mechanics. THIS IS A BIG DEAL. Results-wise, I can tell I'm stronger (demanding yoga poses are way easier) and slightly more flexible. We're working on my flexibility. :) Bottom line: Should you give it a try? Hellz yes!
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