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Hayden Sutherland
Works at Ideal Interface Ltd
Attends St Olave's Grammar School
Lives in Glasgow, United Kingdom
74 followers|29,998 views
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Hayden Sutherland

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Is A High Bounce Rate Always Bad?
If you have any form of contact with website reports, you
will no doubt be familiar with the phrase ‘bounce rate’.  Google defines Bounce Rate as “the percentage
of single-page sessions”, in other words the ratio of site visitors who came to
your site and d...
If you have any form of contact with website reports, you will no doubt be familiar with the phrase ‘bounce rate’.  Google defines Bounce Rate as “the percentage of single-page sessions”, in other words the ratio of site visi...
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Hayden Sutherland

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Serious About Channel Shift?
The whole topic of Channel Shift is something that is being discussed in most businesses. Yet very few organisations I speak with actually have a documented strategy of how this shift will be realised. Firstly, what do I mean by the term? In my opinion... C...
The whole topic of Channel Shift is something that is being discussed in most businesses. Yet very few organisations I speak with actually have a documented strategy of how this shift will be realised. Firstly, what do I mean...
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Hayden Sutherland

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Using a Press Release to get the message across
Yes, I have used a good old fashioned Press Release to announce that we had recently won some work: http://www.24-7pressrelease.com/press-release/ideal-interface-extends-fmwfastenerscom-account-401888.php I'm still trying to find out the entire value genera...
Yes, I have used a good old fashioned Press Release to announce that we had recently won some work: http://www.24-7pressrelease.com/press-release/ideal-interface-extends-fmwfastenerscom-account-401888.php I'm still trying to ...
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Hayden Sutherland

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Ideal Interface Extends FMWFasteners.com Account #seo   #pr   #contentmarketing  
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Probably the best placed online advert
Back in 2010, there was a viral video going around from on-board a cruise ship during a bad storm. The clip gave various shots, including a passenger area, where people are flung about. http://boingboing.net/2010/09/07/cruise-ship-chaos-vi.html  However, it...
Back in 2010, there was a viral video going around from on-board a cruise ship during a bad storm. The clip gave various shots, including a passenger area, where people are flung about. http://boingboing.net/2010/09/07/cru...
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Hayden Sutherland

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Building a high performance digital team
I've been in this digital game a long time (in dog years, I
should have been put out of my misery by now). I've therefore been part of and have
personally built-up teams of digital specialists on both the agency/consulting
side and as part of client organis...
I've been in this digital game a long time (in dog years, I should have been put out of my misery by now). I've therefore been part of and have personally built-up teams of digital specialists on both the agency/consulting si...
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Hayden Sutherland

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Digital Leader or Digital Passenger - which are you?
Are you the person leading the digital change in your organisation, or are you just along for the ride? I've now seen enough digital transformation initiatives to know who is driving from the front and who is not. It become...
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Have him in circles
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Hayden Sutherland

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Counting the cost of Public Sector Channel Shift
A lot of Public Sector organisations are now getting serious (or at least semi-serious) about Channel Shift. Most have by now realised that the potential savings are real and significant. So coupled with a central Government agenda of cost-cutting, whatever...
A lot of Public Sector organisations are now getting serious (or at least semi-serious) about Channel Shift. Most have by now realised that the potential savings are real and significant. So coupled with a central Government ...
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Hayden Sutherland

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Guest blogging on a new site - why do it?
My guest blog post for SEMRush.com went live today. How to Get 6800% ROI from a Single E-commerce Marketing Campaign It is already getting quite a few mentions on Twitter and the post has had one positive comment so far.  This is my first post for this site...
My guest blog post for SEMRush.com went live today. How to Get 6800% ROI from a Single E-commerce Marketing Campaign It is already getting quite a few mentions on Twitter and the post has had one positive comment so far.  Thi...
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+1% from me
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Hayden Sutherland

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Are you really a digital strategist?
It's quite funny to me to see the term 'Digital Strategy' appear in job descriptions for roles across the online world, including those I now help clients fill. Note: it's even funnier to see what some candidates actually think constitutes the creation and ...
It's quite funny to me to see the term 'Digital Strategy' appear in job descriptions for roles across the online world, including those I now help clients fill. Note: it's even funnier to see what some candidates actually th...
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Hayden Sutherland

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Align your Digital Strategy and Business Architecture
Your Digital Strategy should be a vision and roadmap of how
customer-facing online content, functionality and technology initiatives will be implemented
and managed across your organisation. But so far there is no common framework for describing the creatio...
Your Digital Strategy should be a vision and roadmap of how customer-facing online content, functionality and technology initiatives will be implemented and managed across your organisation. But so far there is no common fra...
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Hayden Sutherland

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Customer Journey Catherine Wheel
In an earlier post I explained how the Customer Journey for an organisation should not be a linear progression, but a cycle. To illustrate this I used a simple piece of ready-made clip art from PowerPoint and quickly inserted this into my content. However, ...
In an earlier post I explained how the Customer Journey for an organisation should not be a linear progression, but a cycle. To illustrate this I used a simple piece of ready-made clip art from PowerPoint and quickly inserted...
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People
Have him in circles
74 people
Jim Williams's profile photo
Graeme Attkins's profile photo
Ben Kilby's profile photo
Steve Simmons's profile photo
Amy Rountree's profile photo
Alan Black's profile photo
Rob Macdonald's profile photo
Simon Smith's profile photo
Ben Blomerley's profile photo
Education
  • St Olave's Grammar School
    1981 - present
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Gender
Male
Story
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So have I now become your enemy for telling you the truth? Galatians 4:16
Work
Employment
  • Ideal Interface Ltd
    Director, present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Glasgow, United Kingdom
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Great pub, great staff, great company.
Public - a year ago
reviewed a year ago
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