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Hayden Sutherland
Works at Ideal Interface Ltd
Attends St Olave's Grammar School
Lives in Glasgow, United Kingdom
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Hayden Sutherland

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The benefits & pitfalls of Scottish companies selling online
As a specialist digital consultant, I speak with a lot of Scottish businesses of all sizes about the opportunities that eCommerce can bring. Most agree that using the Internet to open up new markets and sell a greater amount of products is of commercial int...
As a specialist digital consultant, I speak with a lot of Scottish businesses of all sizes about the opportunities that eCommerce can bring. Most agree that using the Internet to open up new markets and sell a greater amount ...
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Hayden Sutherland

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What’s in store for digital retailing and Scottish companies?
There’s been a consistent growth in UK one retailing for over a decade now. In fact, the number of UK citizens ordering goods electronically has increased significantly from an already impressive 44% in 2005 to a huge 79% in 2014. This means that nearly eve...
There’s been a consistent growth in UK one retailing for over a decade now. In fact, the number of UK citizens ordering goods electronically has increased significantly from an already impressive 44% in 2005 to a huge 79% in ...
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Hayden Sutherland

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The Digital Dinosaurs Will Die Out
At a recent presentation I talked about how it was still sometimes hard to get senior stakeholder buy-in on digital projects. You'd have thought by now that most senior managers or executive teams would have read the odd press article on digital transformat...
At a recent presentation I talked about how it was still sometimes hard to get senior stakeholder buy-in on digital projects. You'd have thought by now that most senior managers or executive teams would have read the odd pres...
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Disrupt Or Get Disrupted
There's a couple of phases that have been going around in my head for the last week or so. These are: - If you're not part of the solution, you're part of the problem - Change is the only constant Both reflect my feelings about the current progress of digit...
There's a couple of phases that have been going around in my head for the last week or so. These are: - If you're not part of the solution, you're part of the problem - Change is the only constant Both reflect my feelings abo...
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Think Like A Start-Up
In my recent session at the Marketing Society I talked about the need to think like a start-up. I'd therefore like to clarify further what I mean by this: 1. Support a test & learn culture I was once told "The biggest issue with failing in not failing.... i...
In my recent session at the Marketing Society I talked about the need to think like a start-up. I'd therefore like to clarify further what I mean by this: 1. Support a test & learn culture I was once told "The biggest issue w...
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Hayden Sutherland

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This Shit Is Gonna Get Faster
The pace of digital and technological change has accelerated over the last couple of decades.   Since I started work in the late 1980's everything has changed: There's no such thing as a job for life Wearing a suit to work does not make you the most importa...
The pace of digital and technological change has accelerated over the last couple of decades. Since I started work in the late 1980's everything has changed: There's no such thing as a job for life Wearing a suit to work do...
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Hayden Sutherland

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A Digital Product or Proposition
Are you struggling with the difference between a Digital Product or a Digital Proposition? I was for a while, but think I've now found the best way of explaining each: Product A product is an item, idea or service for sale that satisfies a need (or want) Pr...
Are you struggling with the difference between a Digital Product or a Digital Proposition? I was for a while, but think I've now found the best way of explaining each: Product A product is an item, idea or service for sale ...
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Hayden Sutherland

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Will One Line Of Code Help Your SEO?
There's been quite a lot of discussion online (and a little offline) about a recent blog article called:  How I Sped Up My Site 68.35% With One Line of Code I think the biggest buzz about this has been in the SEO community, who suddenly got all excited abou...
There's been quite a lot of discussion online (and a little offline) about a recent blog article called: How I Sped Up My Site 68.35% With One Line of Code I think the biggest buzz about this has been in the SEO community, wh...
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Hayden Sutherland

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Forget Agile Development - You Need Agile Marketing
The term agile development is now pretty much established as the way to get web functionality built and launch. Focused on delivery of a minimum viable product it aims to build 'something but not everything' in a given time frame. It is so successful now, t...
The term agile development is now pretty much established as the way to get web functionality built and launch. Focused on delivery of a minimum viable product it aims to build 'something but not everything' in a given time f...
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Hayden Sutherland

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Wow, Google has just made their latest Search Quality Rating Guidelines document available. I guess I know what I'll be reading this weekend....
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Showrooming or Web-rooming?
Physical retailers have been suffering at the hands of eCommere for years. The ability to browser and buy from the comfort of your own sofa (or bed) has been a growing and compelling proposition, especially compared to the madness of Christmas or sale times...
Physical retailers have been suffering at the hands of eCommere for years. The ability to browser and buy from the comfort of your own sofa (or bed) has been a growing and compelling proposition, especially compared to the ma...
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The Key Objectives For Any Digital Strategy
Every major organisation now needs a Digital Strategy, or should have one already. But is your strategy underpinned by some simple core objectives?  Here are mine: Be great Create a seamless digital presence that evolves over time to create a service that m...
Every major organisation now needs a Digital Strategy, or should have one already. But is your strategy underpinned by some simple core objectives? Here are mine: Be greatCreate a seamless digital presence that evolves...
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People
Have him in circles
91 people
Periss Maria's profile photo
Errell Nino's profile photo
Shaun Westgate's profile photo
Tim Lundberg's profile photo
Aidan McLaughlin's profile photo
Mike Timbers's profile photo
Matt Roberts's profile photo
Amina Nabi's profile photo
Ben Blomerley's profile photo
Education
  • St Olave's Grammar School
    1981 - present
Basic Information
Gender
Male
Apps with Google+ Sign-in
  • MARVEL Avengers Academy Scientific Revenue Pricing Console
Story
Tagline
So have I now become your enemy for telling you the truth? Galatians 4:16
Introduction
Senior level consultant to leading companies, executives, non-execs and public sector organisations. 

Responsible for leading digital & e-Business change strategies in commercial & marketing, multi-channel, eCommerce and technical teams. 

Work
Employment
  • Ideal Interface Ltd
    Director, present
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Currently
Glasgow, United Kingdom
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Public - 10 months ago
reviewed 10 months ago
Great pub, great staff, great company.
Public - 2 years ago
reviewed 2 years ago
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