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Hayden Sutherland
Works at Ideal Interface Ltd
Attends St Olave's Grammar School
Lives in Glasgow, United Kingdom
72 followers|28,174 views
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Guest blogging on a new site - why do it?
My guest blog post for SEMRush.com went live today. How to Get 6800% ROI from a Single E-commerce Marketing Campaign It is already getting quite a few mentions on Twitter and the post has had one positive comment so far.  This is my first post for this site...
My guest blog post for SEMRush.com went live today. How to Get 6800% ROI from a Single E-commerce Marketing Campaign It is already getting quite a few mentions on Twitter and the post has had one positive comment so far.  Thi...
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+1% from me
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Ideal Interface Extends FMWFasteners.com Account #seo   #pr   #contentmarketing  
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Probably the best placed online advert
Back in 2010, there was a viral video going around from on-board a cruise ship during a bad storm. The clip gave various shots, including a passenger area, where people are flung about. http://boingboing.net/2010/09/07/cruise-ship-chaos-vi.html  However, it...
Back in 2010, there was a viral video going around from on-board a cruise ship during a bad storm. The clip gave various shots, including a passenger area, where people are flung about. http://boingboing.net/2010/09/07/cru...
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Building a high performance digital team
I've been in this digital game a long time (in dog years, I
should have been put out of my misery by now). I've therefore been part of and have
personally built-up teams of digital specialists on both the agency/consulting
side and as part of client organis...
I've been in this digital game a long time (in dog years, I should have been put out of my misery by now). I've therefore been part of and have personally built-up teams of digital specialists on both the agency/consulting si...
1
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Hayden Sutherland

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Digital Leader or Digital Passenger - which are you?
Are you the person leading the digital change in your organisation, or are you just along for the ride? I've now seen enough digital transformation initiatives to know who is driving from the front and who is not. It become...
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Hayden Sutherland

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So why do organisations succeed when they adopt Beta releases? 
Do you want your organisation to succeed?  Do you want your company to survive the constant digital wave of transformation? For quite a few years now I've been steadily preaching the mantra "test and learn" (in reality its ...
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Have him in circles
72 people
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Using a Press Release to get the message across
Yes, I have used a good old fashioned Press Release to announce that we had recently won some work: http://www.24-7pressrelease.com/press-release/ideal-interface-extends-fmwfastenerscom-account-401888.php I'm still trying to find out the entire value genera...
Yes, I have used a good old fashioned Press Release to announce that we had recently won some work: http://www.24-7pressrelease.com/press-release/ideal-interface-extends-fmwfastenerscom-account-401888.php I'm still trying to ...
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Are you really a digital strategist?
It's quite funny to me to see the term 'Digital Strategy' appear in job descriptions for roles across the online world, including those I now help clients fill. Note: it's even funnier to see what some candidates actually think constitutes the creation and ...
It's quite funny to me to see the term 'Digital Strategy' appear in job descriptions for roles across the online world, including those I now help clients fill. Note: it's even funnier to see what some candidates actually th...
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Align your Digital Strategy and Business Architecture
Your Digital Strategy should be a vision and roadmap of how
customer-facing online content, functionality and technology initiatives will be implemented
and managed across your organisation. But so far there is no common framework for describing the creatio...
Your Digital Strategy should be a vision and roadmap of how customer-facing online content, functionality and technology initiatives will be implemented and managed across your organisation. But so far there is no common fra...
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Hayden Sutherland

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Customer Journey Catherine Wheel
In an earlier post I explained how the Customer Journey for an organisation should not be a linear progression, but a cycle. To illustrate this I used a simple piece of ready-made clip art from PowerPoint and quickly inserted this into my content. However, ...
In an earlier post I explained how the Customer Journey for an organisation should not be a linear progression, but a cycle. To illustrate this I used a simple piece of ready-made clip art from PowerPoint and quickly inserted...
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The Customer Journey should be circular
A lot of different approaches are used for mapping the Customer Journey (the ‘soup to nuts’ depiction of your customers’ progress from unaware & unknown person to satisfied patron). Many typically show the path along different states of customer engagement,...
A lot of different approaches are used for mapping the Customer Journey (the ‘soup to nuts’ depiction of your customers’ progress from unaware & unknown person to satisfied patron). Many typically show the path along differen...
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Hayden Sutherland

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User Experience and Customer Journey – do you know the difference?
As the processes and techniques of digital and multi-channel delivery become more widespread and well-known in organisations, it’s not uncommon that teams, stakeholders and clients become familiar with the terminology used too.  However I quite often hear t...
As the processes and techniques of digital and multi-channel delivery become more widespread and well-known in organisations, it’s not uncommon that teams, stakeholders and clients become familiar with the terminology used to...
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People
Have him in circles
72 people
Aidan McLaughlin's profile photo
harry fowler's profile photo
Mark Hunter (MarkJHunter)'s profile photo
MAHESH DWIVEDI's profile photo
Olga Willard's profile photo
Mike Timbers's profile photo
Benjamin Hall's profile photo
Amina Nabi's profile photo
Tony Turner's profile photo
Education
  • St Olave's Grammar School
    1981 - present
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Gender
Male
Story
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So have I now become your enemy for telling you the truth? Galatians 4:16
Work
Employment
  • Ideal Interface Ltd
    Director, present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Glasgow, United Kingdom
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