In 2013 we launched our
simplified, integrated structure to promote agility and speed within Havas
Media Group. We now operate through three main media brands - Havas Media,
Havas Sports & Entertainment and Arena Media.
We’ve cut out silos, we’ve stripped out
internal P&Ls and we’ve united teams under one common motto –
Together. As a result our organisation
is focused, agile and fast.
Many organisations and institutions are facing the same challenges as we all
adapt to a new interconnected and responsive world.
This is why we have developed a selection of global micro communities of
specialists in every major country or international hub. This gives every team
and every client access to a selection of totally integrated specialist skills
that are needed to work in our borderless, yet increasingly complex world.
All teams and clients actively integrate specialist knowledge into their
work through our range of brands which deliver on our two central areas of
investment and focus: content-creation and data.
On the data side we have Socialyse (a
global network of social media specialists); Artemis (the group’s global data
management service); Affiperf (our global trading desk); Mobext (mobile technologists,
designers and strategists); AdCity (geolocation marketing experts); and Ecselis
(a media optimisation consultancy) - all of which are supported by mathematical
research, data science, web analytics, performance tracking and trading
On the content side we are an Emmy
award-winning company as well as the only network to have a consistent global
offer in sports and entertainment thanks to Havas Sports & Entertainment.
We also have ignition (for
experiential and events); ais London (digital and direct marketing
specialists); and Havas Productions – which houses world-class editorial teams
as well as experts in audio-visual production and distribution – not to mention
our branded entertainment specialists Cake – a Forbes Top 100 global social media and event agency based in
London and NYC.
In many cases,
all these specialist teams operate under one roof in our Havas Media Villages –
now present in 22 countries including France, the UK, the US, Mexico, Spain,
Dubai, Singapore, Shanghai and Sydney.