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Hausman and Associates
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6 Steps To Better Branding via Nikki Woods
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The Right Brand Personality - http://bit.ly/1FqlPxy #brand
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Is Customer Journey a Fabulous New Concept or Industry Hype - http://bit.ly/1ElHXc5 #customerjourney
Understanding the customer journey from first exposure through loyalty is a challenging, but valuable exercise. Learn how to construct a customer journey map here.
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Are Social Media Analytics Lying to You? - http://bit.ly/18vzZ4o #socialmedia
Social media analytics don't mean to lead us astray, but they can't help it because Enthusiasts drown out everyone else.
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He Has a Great Personality: Using Digital Footprints to Segment Markets - http://bit.ly/1Ao9isN #digitalfootprint
Using digital footprints to infer personality traits offers great opportunity for marketers to develop rich personas and target consumers based on personality.
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5 Tips for Using LinkedIn for B2B Lead Generation - http://bit.ly/1A69RaB
Using LinkedIn company pages for B2B lead generation has a higher payoff than any other social network.
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Have them in circles
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Do you write when you have nothing to write about? http://bit.ly/1LfqGmQ via Jens P. Berget
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Meerkat isn't an Adorable Animal Living in a Manor - http://bit.ly/1G6yB2y
No, a Meerkat is a livestreaming video app from your iPhone to Twitter.
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Digital Analytics: Big Data; Big Mess - http://bit.ly/18FlbAq #analyticsinaction
Are your digital analytics a big mess? Maybe you don't think so, but here are the lies it's telling you.
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Crafting a Sound Instagram Strategy - http://bit.ly/1LDtAjL #marketing
Do you have a sound Instagram strategy? Are you getting the returns you expected? Here's an infographic from Salesforce to help.
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Are You Tapping into Emotions in the Buying Process? - http://bit.ly/1AcQi0m #buyingprocess
The emerging area of emotional marketing suggests understanding emotions in the buying process offers significant opportunity.
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Data Visualization: Providing Data Insights that Cause Change - http://bit.ly/1zZJi6I @MarkLogic
Data visualization provides insights that turn big data into big business gains. Learn the basics of data visualization.
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at the intersection of marketing and social media
Introduction

Hausman and Associates, which operates Hausman Marketing Letter, is a full service marketing firm that operates at the intersection of marketing and social media. We specialize in developing and implementing social media marketing strategy, market research, brand and reputation management, Public Relations, and new product development for mid-sized and large businesses around the globe.

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