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Hausman and Associates
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Crafting a Sound Instagram Strategy - http://bit.ly/1LDtAjL #marketing
Do you have a sound Instagram strategy? Are you getting the returns you expected? Here's an infographic from Salesforce to help.
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Are You Tapping into Emotions in the Buying Process? - http://bit.ly/1AcQi0m #buyingprocess
The emerging area of emotional marketing suggests understanding emotions in the buying process offers significant opportunity.
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Data Visualization: Providing Data Insights that Cause Change - http://bit.ly/1zZJi6I @MarkLogic
Data visualization provides insights that turn big data into big business gains. Learn the basics of data visualization.
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The Right Brand Personality - http://bit.ly/1FqlPxy #brand
Are you creating a brand personality that resonates with your market personas? If not, you're leaving money on the table.
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Generating #Leads for #B2B Firms - http://bit.ly/1yh55lc
Generating leads for B2B firms is increasingly moving online as the cost per lead is low and the quality of leads is good. Are you generating enough qualified leads?
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Meerkat isn't an Adorable Animal Living in a Manor - http://bit.ly/1G6yB2y @AppIeOfflciaI #Meerkat
No, a Meerkat is a livestreaming video app from your iPhone to Twitter.
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Have them in circles
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He Has a Great Personality: Using Digital Footprints to Segment Markets - http://bit.ly/1Ao9isN #digitalfootprint
Using digital footprints to infer personality traits offers great opportunity for marketers to develop rich personas and target consumers based on personality.
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5 Tips for Using LinkedIn for B2B Lead Generation - http://bit.ly/1A69RaB
Using LinkedIn company pages for B2B lead generation has a higher payoff than any other social network.
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Data Visualization: Providing Data Insights that Cause Change - http://bit.ly/1zZJi6I @Zoomdata
Data visualization provides insights that turn big data into big business gains. Learn the basics of data visualization.
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4 Steps to Create Twitter Cards - http://bit.ly/171AAcQ
Ever noticed Tweets with cool graphics that extend beyond the 140 character limit. Learn how to create Twitter Cards for your business.
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Hausman and Associates

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Lifecycle of Content Marketing - http://bit.ly/16Lr39y
What's the lifecycle of content marketing? Not as long as you might think. Check out the half-life for various social networks.
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Social Media or #Digital #Marketing? A Rose by Any Other Name - http://bit.ly/16zDHZg
Is the difference between social media and digital marketing simply semantic or does it have strong implications for market performance?
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at the intersection of marketing and social media
Introduction

Hausman and Associates, which operates Hausman Marketing Letter, is a full service marketing firm that operates at the intersection of marketing and social media. We specialize in developing and implementing social media marketing strategy, market research, brand and reputation management, Public Relations, and new product development for mid-sized and large businesses around the globe.

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