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Hashmeta
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5 Trends That Will Shape Content Marketing In 2018

1. Brands Need To Spend More On Social Media
2. Content Roles Will No Longer Be Reserved For Writers
3. The Rise Of Virtual And Augmented Reality
4. Video Content Will Become the Standard
5. A.I in Content Marketing

https://hashmeta.com/blog/5-trends-will-shape-content-marketing-2018/
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We are in the gold rush era of influencer marketing. With the rise of micro-influencer marketing, brands all over the world have been pumping in “experimental” dollars in influencer-generated content marketing through micro-influencers. Marketers are seeking to understand more about influencer marketing through rolling out tactical campaigns activation, partnering with agency and leveraging on the latest influencer marketing technology.

The purpose of this article is looking beyond the current trends of influencer marketing and identify what’s the future of influencer marketing for global brands as they move from experimentation to always-on digital transformation. We have put together the top 5 priorities that brands embracing influencer marketing are addressing...
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Some Important Statistics You Should Know about Influencer Marketing in Singapore.

▪️12% growth in number of active internet users in Asia-Pacific
▪️63% of connected consumers using Instagram in Singapore
▪️74% of consumers rely on social networks to guide their purchases
▪️74% of Singaporeans uses social media regularly
▪️Almost half (40%) online 16–24 years old in Singapore say they trust what people say online about brands more than ‘official’ sources, such as brands’ own websites, newspapers or TV adverts
▪️High return-on-investment for Instagram influencer where influencer marketing pays an average of $6.85 for every dollar spent
▪️Over 1 billion smartphones users in Asia Pacific with 4.2 million users in Singapore
▪️Singapore has 86% smartphone penetration, the highest across the region
▪️Twitter has been overtaken by Instagram, which is now the second most popular social media network in Singapore
▪️Young people are the biggest users of Instagram (85% of 16-24 year olds) but uptake among older generations is picking up (33% of 55-65 year olds)
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5 Tips To Creating Effective Instagram Content
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Top 5 Ingredients For A Successful Instagram Campaign!
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B2B Marketing: Choose The Right Social Media Networks for Your Business
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5 tips that’ll help you to increase online sales using Facebook
#facebook #tips
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3 Essential Tips to Blogging Consistently and Effectively
#blogging #tips
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How to Triumph Over Facebook’s Declining Organic Reach? Would you like to Increase the number of “Likes” or converting them to sales?
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8 Social Media Marketing Objectives And Metrics That Matter
#social #metrics
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