Chris Rooke says no...and yes.
"We’re finding that contextual relevance with a display ad is completely irrelevant,” said Chris Rooke, SVP of Strategy and Operations at Nativo. “But contextual relevance when you’re distributing content is everything.”
Translation: Nativo feels confident about their distribution capabilities, but they haven't solved the placement problem yet.
via Jordan Teicher of Contently
It's a false choice. But, if you have to choose between one or the other, always go for quantity.
Because you actually don't know what's quality in the mind of your audience. So, if you give them quantity, you'll gather enough data to see what sticks. Then you cull what you have, or change your process and aim for quality.
- Social TV StrategistDrive Tune-In, present
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I use Social TV strategies and tools to help Television Networks boost their ratings.
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