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HarveyLeach Media Training
11 followers -
Expert media training from the UK's most experienced journalists
Expert media training from the UK's most experienced journalists

11 followers
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The communication of news stories needs real people. It's only through their opinions, hopes and fears that we can begin to make sense of what is unfolding.

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The intelligent long-form interview used to make for mesmerising television, so why is there nothing like it on our screens today? Has the audience no appetite to hear at length and in detail the views of those in power, those who should be held to account?

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If you really want people to note what you’re saying (and if not, why are you bothering?), a great soundbite can achieve this. Indeed, when it works really well, it can even help you garner more headlines than your story might otherwise deserve.
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