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Hartmut Clasen
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WSI Cyprus Digital Marketing Video Series:
Increasingly, search engines are doing a good job of delivering trustworthy, relevant results when people search for information. Which is good news for consumers, and also good news for businesses trying to attract more search traffic - because the following best practice SEO strategies really haven’t changed, and are still highly effective.

1. Keyword Research
Choosing the right keywords is still a critical part of any SEO strategy – as it puts the right foundation in place to build upon.

2. Competitive Analysis
Studying and learning from competitors who are ahead of you in search results can give a clearer picture of the effort required to match or overtake them.

3. Website Optimization
The primary goal of onsite optimization techniques is to help the search engines easily understand what your website is about, so they can categorize it correctly.

4. Address Domain Authority
A major SEO factor is the strength of your domain – meaning the number and quality of websites, blogs, social media portals and directories that link back to your site.

5. Content Strategy
Consistently creating high-quality content is still by far the best way to rank well in search engines results, with the emphasis being on quality over quantity.

6. Social Media Strategy
The amount of social signals associated with your content is an indicator of how valuable your content is to your users, and a reflection of your industry authority.

7. Measure, Report, Improve
Measuring progress is also critical to a successful search strategy, as detailed reporting allows you to make informed decisions before making improvements.

An adaptable approach to Search Engine Optimization – what we call AdaptiveSEO™ – will mean you can apply the appropriate search marketing strategies to reach more customers and increase sales.

If you want to discover how AdaptiveSEO™ can work for your business, get in touch with your local WSI Digital Marketing Consultant.
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http://www.eworkswsi.com.cy/eworkswsi-cyprus-internet-marketing-blog/7-steps-to-acertain-seo-success

Search engines are constantly improving the quality of the results they deliver to users who are looking for answers, products or services. For businesses and consumers, improved search results are a beautiful thing. However, in order for businesses and marketers to generate consistent streams of organic search traffic, they need to stay on top of the continually evolving digital landscape. We understand it can sometimes be a challenge to keep updated on the world of search engines, so for our latest digital marketing video, we outlined the 7 Steps to Certain SEO Success: Digital Marketing Video: 7 Steps to Certain SEO Success
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http://www.eworkswsi.com.cy/digital-marketing-videos/achieving-ecommerce-excellence

Achieving eCommerce excellence
Adopting an effective eCommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer base. Here are five key points of focus needed to achieve eCommerce excellence.
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Watch the Video:
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More than just the place customers go to get information on your products and services, your website is the central hub of your business's digital presence. In today's highly competitive market, you can't afford to let your website become stagnant - it needs to be a living, breathing and constantly evolving component of your brand.
Think of your website as the heart of your business: the beat of your digital marketing campaigns are what pumps visitors, leads and ultimately, money, to all other areas of your company. Much like the human body, your business cannot survive without its heart and the lifeblood it provides.
We've got the huge importance of websites on the brain this month, so we focused our digital marketing video entry on unpacking all the ways to build and maintain a top-notch website.

Read the entire article here:
http://www.eworkswsi.com.cy/eworkswsi-cyprus-internet-marketing-blog/7-steps-to-website-success
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WSI eBook (January 2016) – “Competitor Analysis: Your Road Map to Winning the Web War”

Download here:
http://www.eworkswsi.com.cy/ressou…/digital-marketing-ebooks
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If you’re a business owner in Cyprus or in any other country, or an employee who cares about your organization, you probably fret about “the other guys” a lot. There’s such fierce and constantly evolving competition in business, it’s a wonder any of us are able to sleep with all the worrying we need to do.
But maybe we’re looking at competition the wrong way.

http://www.eworkswsi.com.cy/eworkswsi-cyprus-internet-marketing-blog/why-we-need-competition
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Videos are very a vey efficient marketin tool but can be costly to produce.

They can be expensive but must not.

We show here how to benefit from the power of video marketing without blowing up your marketing budget.
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Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.
The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Depending on your business in Cyprus, you could have as few as one or two personas, or as many as 10 or 20. (Note: If you’re new to personas, start small! You can always develop more personas later if needed.)

More:
http://www.eworkswsi.com.cy/ressources/digital-marketing-ebooks
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