Boy, does RVA Content Strategy have a treat this month. Jon Colman, Content Strategist at Facebook, will join us via the Interwebs to talk to us about the love/hate relationship between content strategists and marketers. This is one conversation you won't want to miss!
About the Presentation:
What do content strategists do? How are they different from content marketers? In this presentation from SMX Advanced 2013, we take a look at content strategy and how it can enable better marketing by focusing on the entire system, the entire experience of content. And better content means a better experience for your users and customers.
Originally presented at SMX Advanced 2013 in Seattle, Washington on June 12, 2013.
About the Speaker:
For over 15 years, Jonathon Colman has helped people and organizations build, find, and use the best stuff on the Web.
Jonathon has worked with organizations like Facebook, REI, The Nature Conservancy, Conservation International, and IBM to connect with their customers, launch platforms and tools, and build communities. By leveraging expertise in SEO/Inbound marketing, social media, web analytics, content strategy, and agile methodologies, Jonathon helps organizations become better at what they do so that they can succeed in fulfilling their missions.
Jonathon helped lead a team that won two Webby Awards for The Nature Conservancy in 2009. He recently completed a master’s degree in Information Management from the University of Washington. Previously, Jonathon served as a Peace Corps Volunteer in Burkina Faso, West Africa where he worked on rural public health issues.
Jonathon has spoken at international conferences on content strategy, SEO, social media, and web analytics. He’s had the honor of presenting at conferences such as Confab, the Content Strategy Forum, MozCon, SMX Advanced, ad:Tech, eTail, the National Press Club, and many more. He’s also created and facilitated workplace-based training programs and multi-day labs/workshops on Internet marketing and strategic planning for teams.
Jonathon is married to Marja Huhta, the fused glass jewelry artist and teacher. They live with #bestdogever
and love to travel.
Follow him on Twitter at: http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at: http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/