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Harris Schachter
Works at Capital One
Attended State University of New York at Plattsburgh
Lives in Richmond, VA
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I was interviewed by our local newspaper about a recent social media success story. 
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Harris Schachter

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If you like Breaking Bad and SEO, check out this presentation 
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Tune in tonight for +Jonathon Colman on RVA Content Strategy!

Boy, does RVA Content Strategy have a treat this month. Jon Colman, Content Strategist at Facebook, will join us via the Interwebs to talk to us about the love/hate relationship between content strategists and marketers. This is one conversation you won't want to miss!

About the Presentation: 
What do content strategists do? How are they different from content marketers? In this presentation from SMX Advanced 2013, we take a look at content strategy and how it can enable better marketing by focusing on the entire system, the entire experience of content. And better content means a better experience for your users and customers.  
Originally presented at SMX Advanced 2013 in Seattle, Washington on June 12, 2013. 

About the Speaker: 
For over 15 years, Jonathon Colman has helped people and organizations build, find, and use the best stuff on the Web.

Jonathon has worked with organizations like Facebook, REI, The Nature Conservancy, Conservation International, and IBM to connect with their customers, launch platforms and tools, and build communities. By leveraging expertise in SEO/Inbound marketing, social media, web analytics, content strategy, and agile methodologies, Jonathon helps organizations become better at what they do so that they can succeed in fulfilling their missions.

Jonathon helped lead a team that won two Webby Awards for The Nature Conservancy in 2009. He recently completed a master’s degree in Information Management from the University of Washington. Previously, Jonathon served as a Peace Corps Volunteer in Burkina Faso, West Africa where he worked on rural public health issues.

Jonathon has spoken at international conferences on content strategy, SEO, social media, and web analytics. He’s had the honor of presenting at conferences such as Confab, the Content Strategy Forum, MozCon, SMX Advanced, ad:Tech, eTail, the National Press Club, and many more. He’s also created and facilitated workplace-based training programs and multi-day labs/workshops on Internet marketing and strategic planning for teams.

Jonathon is married to Marja Huhta, the fused glass jewelry artist and teacher. They live with #bestdogever and love to travel.

Follow him on Twitter at:

Also see 200+ free Content Strategy resources at:
This Hangout On Air is hosted by Andrea Goulet Ford. The live video broadcast will begin soon.

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Related Entities

How does Google associate entities with specific queries and with "authoritive" websites for those queries? How do they then identify and rank "related" queries that they might then show in search results for those queries?

A Google patent application explores the topic and describes how those entities might be identified in search results (titles and snippets) for those queries.
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Harris Schachter

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Harris Schachter

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My short guide on using the Ahrefs Domain Comparison tool, on the Ahrefs blog today.
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Have him in circles
468 people
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To pay the bills
  • Capital One
    SEO Product Manager, 2011 - present
    SEO, Analytics, Content Strategy, Cross-channel marketing strategy.
  • OptimizePrime LLC
    Owner/Operator, 2010 - present
    Internet marketing consultation for companies large and small, local or national.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Richmond, VA
Albany, NY - Plattsburgh, NY
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Transform into findability. Or, you know, a truck.
Harris Schachter is a digital marketer, speaker, and consultant. Originally a psychology student, he moved on to earn a Master's in Internet Marketing has hasn't looked back since. Currently he serves as Sr. SEO Product Manager at Capital One Financial, and Owner/Operator of OptimizePrime, LLC, a Richmond SEO Consulting company.

Read more on the OptimizePrime blog and be sure to circle the Google+ page, or get in touch with an email.

Bragging rights
I once got a nun's car unstuck from a snow bank. That's right, a nun. From a snow bank.
  • State University of New York at Plattsburgh
    Psychology, BS, 2004 - 2008
  • Full Sail University
    Internet Marketing, MS, 2010 - 2011
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