This comes about due to the bad use of terminology intorduced by the SEO industry to combat the other marketing components within internal squabbles to get their fair share of the available resources, so that they may be placed within the SEO SILO where these resources are then guarded and not shared with the rest of the marketing team.
This is not unique to the SEO sector, but is very evident in corporate culture, where each marketing division has their own research teams, their own space on the company servers, their own filing system, their own offices and their own budget that is not shared with the rest of the company SILOS like public relations, sales, customer care or any other internal marketing department.
This mentality has many issues that need to be addressed, and the biggest one is the costs involved in duplicating market research and the subsequent target market research along with key words and topic section that would be used in copy-writing for any of the many different mediums and different platforms that are used as marketing channels.
Not sure exactly how this can be addressed, but this Google collection will be a helpful start in the thinking process of developing a strategy to get marketing folks and SEO folks to work together as marketing partners through FUFISM based marketing tactics.
Getting both marketing folks and those who are established within the SEO industry to understand that they are on the same team, starts by getting both parties to understand their common areas of function. this Google plus post where starts the discussion with the question Does Social Media actually have any SEO impact? seems a fair place to get the conversation around marketing and where the Search engine Optimisation team fit into the picture as far as the rest of the marketing team is concerned https://plus.google.com/u/0/+OmiSido/posts/RKY8qCHXV3S
also thanx to and who contributed to the conversation in this liked post discussing the IMPACT OF SOCIAL MEDIA ON YOUR SEARCH ENGINE OPTIMISATION EFFORTS
- University of the WitwatersrandBSc. Elec Eng, 1990 - 1995
- http://harounkola.comBlogging, 2005 - presentThis is where I document all I do in the three interests I mention above.
- FMMediaSales and Marketing, 2012 - 2013Thank Buddha I don't work anymore.
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