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Harald Felgner
Works at AXA
Attended Ludwig Maximilian University of Munich
5,695 followers|4,043,606 views
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Harald Felgner

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Increasingly, more and more companies are looking for great design leadership these days. They are being told that their…
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#NowWatching The Brothers Bloom (2008) via #IMDb
Directed by Rian Johnson. With Rachel Weisz, Adrien Brody, Mark Ruffalo, Rinko Kikuchi. The Brothers Bloom are the best con men in the world, swindling millionaires with comp...
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Rapid #UX Research Cycles via @go2girl cc @digisz #RedFez 
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Witikon in 2007 #TimeWarp Lonely weeks, no weekends... https://flic.kr/p/4bvRp6
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American Airlines teams up with Uber for door to door travel via @engadget #DigitalTransformation #RedFez 
Buy an AA airline ticket and get a reminder to book an Uber to take you to the airport.
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Have them in circles
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Harald Felgner

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Witikon in 2007 #TimeWarp Lonely weeks, no weekends... https://flic.kr/p/4bvTVk
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Witikon in 2007 #TimeWarp Lonely weeks, no weekends... https://flic.kr/p/4bvS4V
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#UX for #Connected Vehicles via @kevinmccull cc @CBienentreu #RedFez 
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Slide Junkie? via @tom_peters #Marketing #RedFez 
If you love Tom's slides, and have been looking for a simple way to share them online, we have some great news for you. We've uploaded the first chapter of The Works to SlideShare. You can find it here: The Works: Chapter 1 Execution.
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Amazon Echo starts talking to your thermostat via @engadget #IoT #Connected #RedFez 
Amazon's voice-guided Echo speaker can serve as everything from an exercise coach to a game machine, but its latest addition could be particularly helpful if yo...
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Why most A/B tests give you bullshit results via @VentureBeat #UX #RedFez 
By now, anyone in product or marketing knows what A/B testing is. What we don’t know, or at least won’t admit, is that too many A/B tests yield nothing.
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Have them in circles
5,695 people
Manish Shah's profile photo
Kais Alam's profile photo
Alma nesta's profile photo
GABRIEL BLANCO's profile photo
Jorge Verdesoto's profile photo
Hannah Smith's profile photo
Affiliate Guy's profile photo
James Dean's profile photo
Yuri Razhiev's profile photo
Work
Occupation
User Experience Architect/ Head of #Mobile @AXA Switzerland
Employment
  • AXA
    User Experience Architect/ Head of Mobile #AXA Switzerland, 2011 - present
  • &theRedFez
    (Mobile) User Experience Curator & Consultant, 2006 - present
    &theRedFez (#REFZ) is my stream of projects and assignments, ranging from international marketing to IT - mixed with some completely unrelated engagements of personal interest. Collaborations: Acting as Senior Consultant at denkplatz gmbh, Information Design Consultant at Unic AG, Principal Consultant at Ray Sono AG, Client Services Director at iconmobile GmbH, Senior Consultant at namics ag, Senior Information Architect at Aquarius Consulting. Clients: SBB Cargo, Die Mobiliar, Suva, SIX Card Solutions, Vodafone Group, Utopia.de, Eltern.de, Collax.com, Microsoft EMEA
  • Vodafone Group Plc
    Principal User Experience Manager, 2008 - 2009
    Responsibilities: - User experience program management for the Vodafone 360 Preloaded portfolio - Accountability for the Connected Address Book, Maps and Places, Apps, and Music Shop on Symbian and Java devices - Instantiation of a Microsoft SharePoint based milestones, issues, risk reporting solution
  • Konstanz University of Applied Sciences
    Lecturer, 2004 - 2008
    Topics: - Information Architecture - Interaction Design - X-Cultural Communication Applied to Digital Devices - Online Project Management Processes (Research, Strategy, Design, Implementation, and Operations)
  • Microsoft
    Sales & Marketing Service Group Field Adoption Manager EMEA, 2006 - 2007
    Responsibilites: - Sales and marketing business stakeholder management across EMEA - Evangelization of local standard approaches concerning business roles, processes, tools and data - Proposal of a holistic training approach that goes beyond tool feature trainings - Gathering, summary and feedback of local process and tool requirements back to Corporate IT - Deployment of internal and partner-facing sales and marketing tools for all segments to local subsidiaries - Consulting in strategic and tactical tasks as workshop preparations, role definitions and team as well as stakeholder communication
  • Bayerische Akademie für Werbung und Marketing (BAW)
    Lecturer, 2003 - 2006
    Topics: - Information Architecture for Media Marketing - Online Project Management in Electronic Marketing - Digital Devices and Usability in Marketing
  • Phase 4 Communications
    Senior Consultant, 2002 - 2006
    Responsibilities: - Managed projects for digital media, mainly but not exclusively for international Web sites - Coordinated virtual project teams in different countries - Developed content and information architecture concepts for the digital medium - Consulted the sports marketing team of BMW as well as the Allianz Group - Developed the concepts for and managed numerous online experience projects for the Microsoft Corporation in Switzerland and Germany - Consulted Microsoft EMEA in the adoption of a global midsize business online experience Accounts: Allianz Global, BMW Sports Marketing, DKSH, European Patent Organization, Microsoft Germany, Microsoft EMEA, Microsoft Switzerland
  • Pixelpark
    Project and Implementation Manager, 1999 - 2002
    Achievements: - Managed projects for digital media, mainly but not exclusively for international Web sites - Developed technical concepts for the digital medium - Developed HTML templates and coordinated two migrations of the German Microsoft site in 1999 and 2001 - Managed numerous online experience projects for the Microsoft Corporation in Switzerland and Germany - Managed the implementations for a content management system developed by the agency for the Microsoft Corporation in Germany, Switzerland, Malaysia, and several local customers - Conducted trainings of the content management system in the various countries - Managed the ww Microsoft account as technical SME Accounts: Microsoft Germany, Microsoft Malaysia, Microsoft Switzerland, Microsoft UK
Basic Information
Birthday
August 12
Story
Tagline
A spectrum of inspirations, from international marketing to IT.
Introduction
(Mobile) User Experience Evangelist. Are you able to cross boundaries? http://linkedin.com/in/haraldf
Education
  • Ludwig Maximilian University of Munich
    PhD, Biophysics, 1993 - 1998
  • Technical University of Munich
    Dipl.-Phys. Univ., Physics, 1987 - 1992
  • Gymnasium Unterhaching
    Abitur/ Maturität/ University Entrance, 1977 - 1986
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