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Harald Felgner
Works at AXA
Attended Ludwig Maximilian University of Munich
5,703 followers|5,076,284 views


Harald Felgner

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Trump’s ghostwriter of The Art of the Deal remembers and (potentially) anticipates #Business #Politics #RedFez
In “The Art of the Deal,” Tony Schwartz helped create the myth that Trump is a charming business genius. Now he calls him unfit to lead.
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No one is unreasonable via @ThisIsSethsBlog #FinalThought #RedFez and now: #DigitalDetox off for summer!
No one says, "I'm going to be unfair to this person today, brutal in fact, even though they don't deserve it or it's not helpful." Few people say, "I know that this person signed the contract and did what they...
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Chatbots have an operating system problem via @VentureBeat cc @wunen #Mobile #Strategy #RedFez 
Chatbots have an operating system problem. Alexander Vityaz, Corezoid; 2 days ago; Categories: Bots; Tags: bots, chatbots, linux, operating system, OS, Platform, Windows. Guest. Sophisticated chatbots have, in no uncertain terms, emerged as a reality that businesses and consumers must prepare ...
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The Facebook of ecommerce via @BenedictEvans #Marketing #DigitalTransformation #RedFez 
As we all know, the internet changed how we chose what to read. It removed the old bundles and aggregation systems and created new ones, and those new systems result in different things being read in different amounts and from different kinds of publishers. It seems to me that much of this is going to happen to retail. The current bundles and aggregation models will be split up and people will chose in new ways, and that will remake at ...
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Building Momentum with an External #Data Program via @Accenture cc @sektorman #MobileTransformation #RedFez 
External data – combined with industry knowledge, process expertise and sophisticated analytics – will be the basis for insurer success going forward.
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TV #Advertising’s Surprising Strength — And Inevitable Fall via @benthompson cc @ray_immoos #Marketing #RedFez 
TV advertising is having a good week at the upfronts, and it may be more resilient than expected. That, though, means the crash will be even more abrupt.
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The Start-Ups That Are Innovating in Life via @insurancethough #DigitalTransformation #Insurance #RedFez 
Start-ups such as LifeDrip and Smart Asset are going after distribution, product, client experience, speed, productivity and more.
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Octo #Telematics Courts Google While Considering Sale or IPO via @_INN #Connected #Insurance #IoT #RedFez 
IBM is also being courted by the Italian insurance telematics software company.
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User Experience Architect/ Head of #Mobile @AXA Switzerland
  • AXA
    User Experience Architect/ Head of Mobile #AXA Switzerland, 2011 - present
  • &theRedFez
    (Mobile) User Experience Curator & Consultant, 2006 - present
    &theRedFez (#REFZ) is my stream of projects and assignments, ranging from international marketing to IT - mixed with some completely unrelated engagements of personal interest. Collaborations: Acting as Senior Consultant at denkplatz gmbh, Information Design Consultant at Unic AG, Principal Consultant at Ray Sono AG, Client Services Director at iconmobile GmbH, Senior Consultant at namics ag, Senior Information Architect at Aquarius Consulting. Clients: SBB Cargo, Die Mobiliar, Suva, SIX Card Solutions, Vodafone Group,,,, Microsoft EMEA
  • Vodafone Group Plc
    Principal User Experience Manager, 2008 - 2009
    Responsibilities: - User experience program management for the Vodafone 360 Preloaded portfolio - Accountability for the Connected Address Book, Maps and Places, Apps, and Music Shop on Symbian and Java devices - Instantiation of a Microsoft SharePoint based milestones, issues, risk reporting solution
  • Konstanz University of Applied Sciences
    Lecturer, 2004 - 2008
    Topics: - Information Architecture - Interaction Design - X-Cultural Communication Applied to Digital Devices - Online Project Management Processes (Research, Strategy, Design, Implementation, and Operations)
  • Microsoft
    Sales & Marketing Service Group Field Adoption Manager EMEA, 2006 - 2007
    Responsibilites: - Sales and marketing business stakeholder management across EMEA - Evangelization of local standard approaches concerning business roles, processes, tools and data - Proposal of a holistic training approach that goes beyond tool feature trainings - Gathering, summary and feedback of local process and tool requirements back to Corporate IT - Deployment of internal and partner-facing sales and marketing tools for all segments to local subsidiaries - Consulting in strategic and tactical tasks as workshop preparations, role definitions and team as well as stakeholder communication
  • Bayerische Akademie für Werbung und Marketing (BAW)
    Lecturer, 2003 - 2006
    Topics: - Information Architecture for Media Marketing - Online Project Management in Electronic Marketing - Digital Devices and Usability in Marketing
  • Phase 4 Communications
    Senior Consultant, 2002 - 2006
    Responsibilities: - Managed projects for digital media, mainly but not exclusively for international Web sites - Coordinated virtual project teams in different countries - Developed content and information architecture concepts for the digital medium - Consulted the sports marketing team of BMW as well as the Allianz Group - Developed the concepts for and managed numerous online experience projects for the Microsoft Corporation in Switzerland and Germany - Consulted Microsoft EMEA in the adoption of a global midsize business online experience Accounts: Allianz Global, BMW Sports Marketing, DKSH, European Patent Organization, Microsoft Germany, Microsoft EMEA, Microsoft Switzerland
  • Pixelpark
    Project and Implementation Manager, 1999 - 2002
    Achievements: - Managed projects for digital media, mainly but not exclusively for international Web sites - Developed technical concepts for the digital medium - Developed HTML templates and coordinated two migrations of the German Microsoft site in 1999 and 2001 - Managed numerous online experience projects for the Microsoft Corporation in Switzerland and Germany - Managed the implementations for a content management system developed by the agency for the Microsoft Corporation in Germany, Switzerland, Malaysia, and several local customers - Conducted trainings of the content management system in the various countries - Managed the ww Microsoft account as technical SME Accounts: Microsoft Germany, Microsoft Malaysia, Microsoft Switzerland, Microsoft UK
Basic Information
August 12
A spectrum of inspirations, from international marketing to IT.
(Mobile) User Experience Evangelist. Are you able to cross boundaries?
  • Ludwig Maximilian University of Munich
    PhD, Biophysics, 1993 - 1998
  • Technical University of Munich
    Dipl.-Phys. Univ., Physics, 1987 - 1992
  • Gymnasium Unterhaching
    Abitur/ Maturität/ University Entrance, 1977 - 1986
Harald Felgner's +1's are the things they like, agree with, or want to recommend.
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Search jobs then look inside. Company salaries, reviews, interview questions, and more - all posted anonymously by employees and job seekers


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