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Hans van Gent
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Small Business Trends Top 20 Content Marketer to Follow. Founder @inboundrocket & Head of Digital @ The Oval Office
Small Business Trends Top 20 Content Marketer to Follow. Founder @inboundrocket & Head of Digital @ The Oval Office

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Building a successful company is hard, really hard. There is a reason that nine out of ten startups fail.

The holy grail so for all companies should be to start generation traction. After all, traction is the best way to improve your chances of startup success. Traction is a sign that something is working. If you charge for a product, it means that customers are buying. If your product is free, it means your user base is growing.

Traction is powerful. Any problem you might be facing as a company is easier to tackle when you got traction.

In other words, traction trumps everything.

And while it is easy to measure more people buying your product, it is a different story if you want to measure your brand awareness is growing. How the traction of your brand is happening.

This post will guide you through AND will give you a dedicated canvas or board to help track your Brand Building progress. Epic stuff.
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The number one rule for building your online business is that you should always be building your email marketing lists AND your relationships with your list.

Think about it… What other channels can you launch something and drive sales immediately?

Your social media fans can be taken away because a drop in organic reach, your search engine rankings can go away. But no one can take your list away.

This post will teach you how to start building your list from scratch.
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Email is the unsung hero of the marketing world. It is the most important marketing channel you and your organisation should focus on.

Why?

Well, let’s look at alternative channels like your Social Media profiles.

How many followers do you have on the Facebook of your organisation? And when you post something how many people see that post organically, without you spending advertising budget on it?

Facebook, Twitter and all the other they want to limit people to go to your website organically. Because if they do, they are losing money.

They want you to pay to play on their network with their rules. And these rules are being changed on a regular basis. Imagine running a business like that, where they modify the rules every week!

There is no better scalable way to start communicating with your customers besides email.

Old school Direct Marketing Mail is too expensive, having an entire sales team to go door to door or doing phone calls all day is too much overhead.

Even getting organic traffic from Google and other search engines is always on the perils of changes in search algorithms.

So where do you start? How will you start building an email marketing strategy?

This post will give you a deep dive on how you and your organisation can start building those relations via email, the time to take action is now!
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Did you know that the average lifespan of a webpage is around 100 days?

This means that that beautiful, interesting experience your visitor is expecting can turn sideways when they are greeted with the dreaded 404, or “page not found” message.

One error page can kill all your hard work.

And what will the visitor do?

They will hit that back button in their browser faster than you can say Jack Robinson and go straight back to the search result page, trying to find a website that CAN help them with their problems.

It doesn't have to end like that though.

In this article, I will show you how you can turn that 404 page not found page into a high converting page for your business.
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Your brand's About Us page is prime real estate for leads looking to do business with the company.

Most of the time, however, they are one of the most overlooked pages on any website.

So if this is such an important page, when this page sees so much traffic, why are most “About Us” pages so BORING?

Learn how making any of these tweaks on your About Us page can drive sales for your business.
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