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Hans-Henrik S. Hansen
Works at Internets
Lives in Frederiksberg
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I’ve been involved since we first started testing authorship markup and displaying it in search results. We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we've also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we've made the difficult decision to stop showing authorship in search results. 

(If you’re curious -- in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.)

On a personal note, it's been fun and interesting travelling the road of authorship with all of you. There have been weird quirks, bugs, some spam to fight, but the most rewarding thing has been (and will continue to be) interacting with webmasters themselves. We realize authorship wasn't always easy to implement, and we greatly appreciate the effort you put into continually improving your sites for your users.  Thank you!

Going forward, we're strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we'll continue to use it to show rich snippets in search results.

It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.

As always, we’ll keep expanding and improving the set of free tools we provide to make it easier for you to optimize your sites. Thank you again, and please keep the feedback coming.
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Web Performance. Learn more about web performance tools at Google, including browser extensions and APIs for Insights, PageSpeed Service, and our optimization libraries. Give Feedback. Have comments or questions about PageSpeed Insights? Send feedback or discuss on our mailing list.
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  Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like “zombie” mode, as TechCrunch characterizes it — and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, […]
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Matt Cutts, Google's head of search spam, answers a question about social media signals in his latest Webmaster Help video where a user writes in to ask: A
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Hai, can u be my freind.
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Auto-hide sticky header is a shot that shoots down two rabbits: makes site navigation easily accessible anywhere on the page...
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Centering things in CSS is the poster child of CSS complaining. Why does it have to be so hard? They jeer. I think the issue isn't that it's difficult to d
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I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make t
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Webmaster Level: Intermediate The Google Webmaster Tools Index Status feature reports how many pages on your site are indexed by Google. In the past, we didn't show index status data for HTTPS websites independently, but rather we included everything in the HTTP site's report.
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Call tracking can help to fill that gap in your marketing analytics. If you receive inquiries on the phone, you need to be using this tool.
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  • Internets
    Webmaster, 2007 - present
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Nice people
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Vil gerne udtrykke min tilfredshed og tak til tandplejer Diana Jepsen. Kvaliteten af hendes arbejde er fremragende, og resultaterne er over forventning. Også tak til det administrative team for deres samarbejde og venlighed.
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